Name:



Name: ____________________

Branding Assignment

Directions: Below is a list of names, slogans, and spokespersons that represent popular brands. Choose one from each column and hypothesize as to why the business chose to brand itself in the way it did. On a separate sheet of paper, write one paragraph on each branding strategy and tell why you think the business chose the name, slogan, or spokesperson. Also, give a reason as to why you think the attempt was successful or unsuccessful, or what the business could have done to improve the image conveyed.

**Note-The columns are unrelated.**

|Name |Slogan |Spokesperson |

| |“Finger lickin’ good” |The Burger King |

|CoverGirl | | |

| |“Breakfast of champions” |Chick-fil-A cows |

|Energizer batteries | | |

| |“Built Ford tough.” |Coca-Cola polar bears |

|Head & Shoulders | | |

| |“Because you’re worth it.” |Duke (Bush’s beans) |

|Ivory soap | | |

| |“It’s everywhere you want to be.” |Geico gecko or caveman |

|Lexus automobiles | | |

| |“Snap! Crackle! Pop!” |Serta mattress sheep |

|Nine Lives cat food | | |

| |“The un-cola” (7-Up) |Tony the Tiger |

|Old Spice men’s products | | |

| |“You’re in good hands with Allstate.” |Trix rabbit |

|Starbucks coffee | | |

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