Chapter 1

Customer service (Answer: c; p. 4; Easy; LO1) ... Now that she has finally graduated from college and taken a good paying job she has the buying power to purchase the red convertible she has dreamed about. Mary’s want now has become a _____. need. necessity. demand. satisfier. none of the above (Answer: c; p. 6; Easy) After surveying all 3,500 customers by e-mail, Best Value Stores learned ... ................
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