Economic Impact

Economic Impact

United States 2016

The web is working for American businesses. We're helping.

"Opportunity for everyone" is the foundation of the American dream. It is also one of the deepest beliefs we hold here at Google. Since the beginning, our goal has been to develop products that significantly improve the lives of as many people as possible.

At Google, we see the power of the web working for American businesses every day. With the rise of smartphones, the majority of Americans can now access the Internet anytime and anywhere. This creates opportunities for businesses to get online, connect with customers, and grow faster. Our search and advertising tools are helping them do just that. They enable businesses, both large and small, to reach customers around the world at the moment they're looking to discover, learn about, or buy things. They also enable publishers to earn money from their online content and help non-profits rally people in support of their mission.

In 2016, 1.5 million American businesses, website publishers, and non-profits put these tools to work and created an additional $222 billion in economic activity for the U.S. economy. This report details that economic impact state-by-state and features local businesses that have benefitted from utilizing Google's search and advertising tools, AdWords and AdSense.

We're continuously impressed by the extraordinary feats people can accomplish when they have access to information and the tools to put it to use. The web is working for American businesses. And Google is proud to be part of their stories.

Sincerely,

Mary Ellen Coe President, Google Marketing Solutions, Google

Google Economic Impact Report, United States 2016 | Forward | Page 2

Nationwide report

United States 2016

Jesseca Dupart | Kaleidoscope Hair Products | New Orleans, Louisiana

The Internet is where business is done and jobs are created.

Across the U.S., Google's search and advertising tools helped provide $222 billion in economic activity in 2016.1 Find out more at economicimpact

$222 billion

of economic activity Google helped provide for businesses, website publishers, and non-profits nationwide in 2016.1

1 in 4

clicks for U.S. small businesses advertising on Google AdWords come from outside the country. Google tools are helping a growing number of American businesses find and connect with customers around the world.1

1.5 million

businesses, website publishers, and non-profits nationwide benefitted from using Google's advertising tools, AdWords and AdSense, in 2016.1

6%

of U.S. GDP, the equivalent of $1.12 trillion, was generated by the Internet in 2016. Its contribution has more than doubled since 2012, growing at five times the average U.S. GDP growth rate.2

50,000+

people are employed full-time by Google across 21 states. We've added 22,000+ jobs over the past 3 years.1

10.4 million

U.S. jobs were created across all 50 states by the Internet in 2016. 86 percent of them are outside major tech hubs.2

Google Economic Impact Report, United States 2016 | Nationwide report | Page 4

Kari Rowley | Majestic Heli Ski | Glacier View, Alaska

Where we get the numbers

United States 2016

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