Web Strategy Planning Template 2017 updated2

Web Strategy

GOOGLE

Anniversary

Edition

Search

Back Links & PR

Outcomes

SEM

SEO

Authority Blogs

Organic Search

Paid Search (Google Adwords)

Inf luencers

Paid

Membership

Renew

Podcast Interviews

Joint Ventures (JVs)

Sponsorships

Buy

Upsell

News & Press

Newsjacking

PURCHASE

ENQUIRE

Mobile & Tablet

Friendly Site

WEBSITE

Landing Pages

Guest Blogs

Contact Us Form

Phone / Book an

Appointment

Email Us

Roundup Posts

YouTube

Testimonials

Blog

Blogs

Sponsored Posts

Facebook

Email

Marketing

LinkedIn

Infographics

Events

Reddit

StumbleUpon

Digg

Quora

Wikipedia

Subscribe to Email

Newsletter

Marketing Funnel /

Email Autoresponder

Webinars / Facebook Live

SOCIAL MEDIA &

CONTENT

MARKETING

Webinars

Vine

CONNECT

Instagram

Connect on Social

Media or Messenger Bots

FREE DOWNLOAD

Twitter

Pinterest

Flagship Content

Lead Magnet

Clubhouse

Podcasts

Valuable Giveaway

Templates

Free Download at .au/web-strategy-planning-template

Bluewire Media .au @Bluewire_Media

David Meerman Scott @dmscott

? 2021 by Bluewire Media and David Meerman Scott v11.0

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0

Please feel free to make this template your own. You can co-brand, re-brand, edit,

E-books

v11.0

Apps

Web Strategy Planning Template

Buyer Persona

WHO

1:

COMPANY:

PRODUCT/SERVICE:

2:

Description

Who is this person?

Problems you solve for this buyer?

Why are they buying from you?

Actions you'd like them to take:

WHAT

Purchase

Enquire

Connect

Free download (Lead magnet)

How are you remarkable?

WHY

WHERE

Proof

Guarantees, testimonials, press etc.

Where are they?

Google, blogs, Facebook, Instagram

etc.

Who do they trust?

Content is King (Strategy)

What will you publish?

Keywords buyers type into Google.

Marketing is Queen (Tactics)

Blog, Twitter, YouTube, email,

newsletter, e-books, Facebook,

podcasts etc.

WHEN

... this month:

... this quarter:

... this year:

No. of Purchases:

No. of Enquiries:

No. of Connections:

No. of Downloads:

GOAL

Free Download at .au/web-strategy-planning-template

Bluewire Media .au @Bluewire_Media

David Meerman Scott @dmscott

? 2021 by Bluewire Media and David Meerman Scott v11.0

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0

Please feel free to make this template your own. You can co-brand, re-brand, edit,

RESULT

v11.0

Things to do this week:

SCORECARD

HOW

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