S3-eu-west-1.amazonaws.com



QuestionAnswerA BC DEFeedbackWhat is content marketing?dThe promotion of copywriting skills.Another word for link building.Another word for social media marketing.The creation and amplification of content.The promotion of design skills.Section 9.1 - 2nd ParagraphWhat is the recommended 'content marketing cycle'?ePlan, Observe, ReflectPlan, Act, Outreach, ReportPlan, Observe, Act, ReflectPlan, Act, ReflectPlan, Act, Observe, ReflectSection 9.1 - Figure 9.1A core aim of content marketing is to…abuild awareness, engagement and generate traffic.only generate sales.only Increase keyword ranking.create an outreach strategy.only build social media followers.Section 9.1 - 2nd ParagraphWhat is a common 'content marketing planning' phase?dBuying backlinksOutreachReportingGoal SettingDebriefing Section 9.1 - 'Content Marketing Planning' What does "USP" stand for?aUnique Selling PointUnique Selling PromotionUniversal Sales PointUnique Sales PointUniversal Sales PropositionSction 9.1 - 'Defining the Buyer Persona and your USP'How do you plan for a content marketing campaign's seasonal peaks?cBy guessingBase it upon last month's dataGoogle TrendsYou don’t need toDo what your competitors are doingSection 9.1 - Figure 9.2One way you can find content inspiration is by…ddirectly copying competitors.asking your boss.guessing.content aggregator sites.Google Trend.Section 9.2 - 'Where to find content inspiration'What is considered as an 'offline activity' in the context of content marketing?bPrint ads onlyPR StuntsHandwritten reportsContent Marketing MeetingsActivity undertaken when your computer shuts downSection 9.2 - 'Where to find content inspiration'You can find out what your competitors are doing by…casking them directly.you don’t need to.analysing their backlinks.contacting competitor clients.guessing.Section 9.2 - 'Where to find content inspiration'What information can you find out about your target audience from 'Facebook Insights'?aYour audience's ageYour audience's individual interestsYour audience's individual social activityWhere you audience worksWhat your audience does in their spare timeSection 9.2 - 'Where to find content inspiration'When identifying target publications for your content you…ashould be relevant, natural and targeted.shoul dnever target journalists.only target blogs.target as many websites as possible no matter what they are talking about.should only target social channels.Section 9.2 - 'Where to find content inspiration'Precampaign prospecting is the process of…dchecking your analytics for content ideas.asking your colleagues what your content ideas should be.buying an email contacts list.contacting key influencers for content inspiration and placements.copying your competitors.Section 9.2 - 'Where to find content inspiration'Common tools for sourcing key influencers such as journalists include…Found SEOHAJODeepcrawlBuzzstreamSection 9.2 - 'Where to find content inspiration'Content aggregator sites help you to…bcount how many backlinks you have.source content relevant to a specific keyword.count how many links your competitors have.count how many posts you have published.source social media followers.Section 9.2 - 'Where to find content inspiration'Content aggregator tools include…BuzzMentionSection 9.2 - 'Where to find content inspiration'Data for content campaigns can be generated by…dcopying current news articles.copying competitors.making it up.CRM data.CMS data.Section 9.2 - 'Where to find content inspiration'Free sources of data can be found on which of these websites?cFree Data ReportsMintel National StatisticsMintel ReportsData Reports 4 UMotel ReportsSection 9.2 - 'Where to find content inspiration'Copyright infringment is…ewhen you copy someone elses copy without permission.when you copy somoneone else's website without permission.when you copy someone else's video content with permission.when you copy somone else's content format without permission.All of the aboveSection 9.2 - 'Where to find content inspiration'User Generated Content is…acontent that is created for you by unpaid contributorstarget audience Information found in your Google Analytics.when a visitor contacts you via your website.when a social media user contacts you via a social media channel.when a website visitor emails you.Section 9.2 - 'Where to find content inspiration'User Generated content typically includes…demails.content created by your petitor's content.reviews.content created by a user that does not talk about your brand.Section 9.2 - 'Where to find content inspiration'Which of the following action is part of Berger's STEPPS model?dSocial MentionsTacticsSocial ValueTriggerPerceptionSection 9.2 - 'The Psychology behind Viral Content'Storyboarding is also known as…cContent MarketingStory MarketingContent MappingStory MappingContent BoardingSection 9.2 - 'The Content Mapping Process'Storyboarding is the process of…avisualising your content story/journey.writing an eBook.writing a whitepaper.writing a blog post.visualising your content design.Section 9.2 - 'The Content Mapping Process'Getting 'buy in' involves…astakeholder sign off.buying paid links.buying copywriting services.getting sales manager sign off.buying an email contact list.Section 9.2 - 'Getting Buy In'What is a blog post?dA website commentSocial media profile updatesAnother word for a product pageIndustry and brand updatesAnother word for an email newsletterSection 9.3 - Content Creation and DevelopmentIt is recommended that blog posts are published...bmonthly.weekly.bi-annually.everyday.yearly.Section 9.3 - Content Creation and DevelopmentWhat is a guest post?cA website commentAnother word for an emailA post on a website external to yoursA social media profile commentA blog post on your own site Section 9.3 - Content Creation and DevelopmentThe aim of guest posting is to…agenerate referral traffic.only promote your products.only generate links.drive new sales.build a link network.Section 9.3 - Content Creation and DevelopmentIt is recommended that guest posts are used...aonly when topics are entirely relevant to your brand.all the time.across as many sites as possible.they should never be used.only if I'm paid to do so.Section 9.3 - Content Creation and DevelopmentWhat is an infographic?bAnother word for a whitepaperVisualisation of information Another word for an email newsletterAnother word for a photoAnother word for an eBook Section 9.3 - Content Creation and DevelopmentWhat social sharing platforms can images be shared on?eSnap HappyIngramInstepsSangramInstagramSection 9.3 - Content Creation and DevelopmentWhat is the recommended average length of a video?bOver 10 Minutes3 minutesOne hourOnly a few seconds20 minutesSection 9.3 - Content Creation and DevelopmentWhat is interactive content?cStatic content that your audience can share.Another word for video content.Content that allows the user to actively engage with content elements.Another word for a PR stunt.Another word for affiliate marketing.Section 9.3 - Content Creation and DevelopmentExamples of free content marketing 'tools' you can create include…eDownloadable TemplateseBooksWhitepapersCalculatorsAll of the above.Section 9.3 - Content Creation and DevelopmentWhere can podcasts be shared?aiTunesSound WaveMusic loudOnly on your websiteI SoundSection 9.3 - Content Creation and DevelopmentWhere are press releases commonly published?cOn partner websitesOnline DirectoriesOnline NewspapersJust on your websiteOnline article sitesSection 9.3 - Content Creation and DevelopmentTo make email campaigns more effective emails they should be…bsent twice a day.optimised.sent without the opportunity to opt out.sent out to everyone in your contact list.impersonal.Section 9.3 - Content Creation and DevelopmentTools that can help to automate email campaigns include:bMailmonkeyMailchimpGorillamailMonkeymailChimpMailSection 9.3 - Content Creation and DevelopmentWhich of the following channel should you not actively seek out to add your content to? cYour social profilesYour websiteDirectoriesOnline newspapersEmail Campaigns Section 9.4 - Content Marketing Implementation and DeliveryWhat is outreach?eThe process of contacting suppliersSpeaking to your competitorsGetting buy in from your stakeholdersSpeaking to other marketing teamsThe process of building relationships with key influencers Section 9.4 - Content Marketing Implementation and DeliveryAn example of business-orientated sharing platforms includes...aLinkedInShareBookSnapFaceShareooLinkBook Section 9.4 - Content Marketing Implementation and DeliveryCommon automated content management tools include…cFacecampHelloTrelloBelloFacebook Section 9.4 - Content Marketing Implementation and DeliveryTypical goals for content marketing campaigns include…eBrand AwarenessSocial EngagementLead GenerationBuilding quality linksAll of the aboveSection 9.5 - Content Marketing Campaign evaluationWhich of the following measures are common core reporting metrics?aReferral trafficImpressionsHow many people you spoke to during the outreach processHow many emails you sentReporting isn't important to a campaignSection 9.5 - Content Marketing Campaign evaluationWhich of the following are common reporting tools?cGoogle reportingGoogle Performance PlatformGoogle AnalyticsGoogle Metric CheckerGoogle TrendsSection 9.5 - Content Marketing Campaign evaluationWhich of the following are free reporting platforms?aGoogle AnalyticsBuff.itTootsuiteScooperGoogle Keyword PlannerSection 9.5 - Content Marketing Campaign evaluationWhy is a campaign debrief important?dIt gives you the time to complain about colleagues who annoyed you during the campaign.To help plan for the outreach process.You don’t need a campaign debrief.To inform future campaigns.To help plan for the content design process.Section 9.5 - Content Marketing Campaign evaluationWhat does "KPI" stand for?cKey Positioning IndicatorKey Process IndicatorKey Performance IndicatorKey Price IndicatorKey Performance InfluencersSection 9.5 - Content Marketing Campaign evaluationWhat is tone of voice?aA set of guidelines representing your brand valuesThe process of testing your video content to make sure voiceovers are clearThe process of testing how well your social messaging is receivedA set of developer guidelinesA set of website design guidelinesSection 9.6 - Content Creation and Copywriting Techniques and TipsWhat is a key element of the average blog post?bOver 2000 words longEasily scannableAs much content as you can fit on one page as possibleUnder 500 wordsLots of external links within the contentSection 9.6 - Content Creation and Copywriting Techniques and Tips ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download