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Curriculum Vitae Abinash PradhanAddress: 8/2, Mandapam Road, Nr. Regina Nursing Home Kilpauk, Chennai, India, 600010 Mobile: +91-9558833930 Email: abinashpradhansri@Summary:- 7.9 Years experience in SEO and Digital Marketing.- Search Engine Optimization (SEO): Developing strategies to increase number of visitors to a website by getting high-ranking placements in search results. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Work with the development team to ensure SEO best practices are properly implemented on newly developed code.- Social Media Marketing (SMM): Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram.- Search Engine Marketing (SEM): Sponsored online advertising paid for by the business to appear alongside non-paid search results. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Execute and optimize paid advertising campaigns on LinkedIn and other digital media and Track, report, and analyze website analytics and PPC initiatives and campaigns.- Email / Newsletter Marketing: Experience with email tools like Mail Chimp, Mad Mimi, Exactarget. Hands-on experience in email campaign building, carrying out segmentation of the database and implementing remarketing strategies. 2-3 years of lead generation experience.- Advanced Excel expertise, as well as other Microsoft Office programs (PowerPoint, Word, etc.)Specialties:SEOSocial Media MarketingLink BuildingBloggingImage/Video PromotionPaid MarketingEmail and Newsletter MarketingE-Commerce MarketingAdobe Analytics (Omniture)WebtrendsGoogle AdWordsGoogle AnalyticsOnline Lead Generation / Data MiningQualitative Market ResearchWork History:CompanyKiran Global Chems LtdDuration3rd Nov-2015 to Till DateDept. /ProjectOnline MarketingRoleDigital Marketing ManagerJob ProfileSEO plan and strategies according to market conditions.Using various marketing techniques for online digital marketing.Coordinating with development team related to website changes Creating and uploading copy and images for the organisation's website.Writing and dispatching email marketing campaigns.Designing website banners and assisting with web municating with clients, affiliate networks and affiliate partners.Conducting key word research and web statistics reporting.Contributing to social media engagement and brand awareness campaigns.Contributing to company and industry blogs and managing e-communications.Developing and integrating content marketing strategies.Keeping up to date with current digital trends.Managing the contact database and assisting with lead generation activities.Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.Using web analytics software to monitor performance of client websites and make recommendations for improvement. Improves eCommerce sales through web interface design and in-depth custom Google Analytics interpretation.Managed the Global eCommerce campaigns in US, Australia, & Latin America through SEO, SEM, Display Retargeting and Social Media Advertising.Tools/TechnologyHTML, XML, WordPress, Drupal, Online Tools/Plug-in and MS panySolution Analysts Pvt. LtdDurationFeb-2013 to Oct-2015Dept. /ProjectOnline Digital MarketingRoleSr. SEO ExecutiveJob ProfileDevising strategies to drive online traffic to the company website.Tracking conversion rates and making improvements to the website.Developing and managing digital marketing campaigns.Utilising a range of techniques including paid search, SEO and PPC.Overseeing the social media strategy for the company.Managing online brand and campaigns to raise brand awareness.Improving the usability, design, content and conversion of the company website.Responsibility for planning and budgetary control of digital marketing.Evaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing.Tools/TechnologyHTML, XML, Drupal, WordPress, Online Tools/Plug-in and MS panyGateway Group of CompaniesDurationJan-2011 to Feb-2013Dept. /ProjectSales/MarketingRoleSEO & Market ResearchJob ProfileSearch Engine Optimization (SEO)Social Media Marketing (SMM)On-page and Off-page OptimizationWeb AnalysisAffiliate MarketingLead GenerationMarket ResearchTools/TechnologyHTML, Online Tools/Plug-in and MS OfficeCompanyJuriscape Legal Research Pvt. Ltd.DurationDec-2008 to Jan-2011Dept. /ProjectBusiness DevelopmentRoleWeb Research AnalystsJob ProfileLead GenerationMarket ResearchSecondary ResearchData MiningWeb ResearchSEO: Off-Page OptimizationTools/TechnologyMS OfficeEducation Details:B.SC. (PCM) – 2007 - Utkal University, Bhubaneswar, OdishaD.C.A (Computer Application) – 2007 - Apex Institute, Bhubaneswar, OdishaCertifications:Google?Analytics?Google?2016Google?AdWords?Google?2016Bing?Ads?Accredited?Microsoft?2016Inbound?Marketing?Hubspot?2016Social?Media?Marketing?Bayt 2016 Japanese?Beginners?Level?Ahmedabad?Management?Association?2015Personal Details:Date of Birth: 14th April 1986Marital Status : MarriedLanguages: English, Japanese, Hindi, Odia & Gujarati.LinkedIn Profile: : abinash.pradhan2 ................
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