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RESOURCE DIRECTORYHow to perfect your messaging+ Spread it AcrossAll Your PlatformsUsing resources to help perfect your messaging doesn’t just improve your writing and communication styles, but also saves you time while letting you share your message with more of the right people.Here are twenty-one resources to consider using.ProWritingAidIn the free version, you can drop up to five hundred words of writing into ProWritingAid and have it quickly analyzed for style, grammar, syntax, spelling and more. With any of the paid versions, limitations are off; plus, there are even more resources available, including a Word Cloud gallery, writing quotes, and a plagiarism checker, so you don’t unwittingly copy someone else’s text.When you sign up, ProWritingAid will ask you what type of writing you do (select from a drop-down. The paid version also includes access to a Desktop App for Scrivener and Mac users, plus add-ins for MS Word, Google Docs and Chrome. Helps eliminate bad writing habits and improve style and grammar. PRICING: Free trial. $50.00 USD (1-year license); Lifetime $175.00 USD.GrammarlySimilar to ProWritingAid – and actually the industry standard editing software for North America. More expensive than ProWritingAid Aid, but with many similar features. There is a free version, but they will continually try to upsell you into a paid version. One especially nice feature: The weekly report, showing your stats and writing habits.PRICING: Free. Premium version is $29.95 per month: ($59.95 USD Quarterly)CrowdsignalFormerly Polldaddy, Crowdsignal allows you to create polls and surveys and share polls anywhere. Offers 19 types of questions. Allows you to add images from platforms such as YouTube and Flickr. There is also a mobile version too.PRICING: Plans start at $29.00 USD per month. HYPERLINK "" SurveyMonkeyA tried-and-true industry standard survey and poll SaaS. Create opinion polls, event surveys, customer satisfaction surveys, and conduct marketing research, just to name a few uses. Brandable with the paid version, plus allows you to collect email addresses. And SurveyMonkey now offers a powerful Online Poll feature for instant feedback.PRICING: Free version available. Paid plans start at $30.00 CAD per month.How to Embed a Survey in an Email Newsletter (Using Google Forms)Copywriter Gill Andrews shares this handy ‘how-to’ guide for embedding surveys into emails.5.5 steps with screenshots. (Only works if you are using a Gmail account, and it doesn’t work for many people who use MailChimp.) Exceptionally well-explained and documented. FREE TO READCopybloggerThis top authority writing blog has been around for a long time. Started initially by writer Brian Clark, its mission is to teach powerful messaging. Read writing articles for free on its blog, written by top experts. You can hire one of the Copyblogger certified writers, or just hone your own content by reading the excellent articles.FREE TO READ. Paid services available.10 Ways to Improve Your PR MessagingThis article by Jim Dougherty offers ten valuable writing tips that strip good writing down to its core essence. Don’t miss reading this!FREE TO READ.16 Unique Strategies to Improve Your BrandThis Forbes article from 2017 offers sixteen timeless, evergreen strategies for strengthening and clarifying your brand.FREE TO READ. How Not to Suck at Instagram Hashtags in 2018Alex York of Sprout Social shows in detail how to master the tricky art of creating and using Instagram hashtags to grow your following. FREE TO READ. How to Find Great Hashtags to Market Your BusinessSpeaker and author Kim Garst’s priceless article on where to find hashtags that work for marketers and coaches (complete with valuable and informative stats and screenshots.)FREE TO READ. HashtagifyFind, track, analyze, and manage powerful hashtags using Hashtagify. Search Twitter and Instagram hashtags, see which hashtags are currently popular, and discover the hashtags top influencers in your niche are using. Provides excellent guides and tutorials.PRICING: $19.00 + VAT per month RiteTagInstant hashtag suggestions “based on real-time suggestions”.You can sign up with Twitter or Facebook if you wish, as well as sign up with Buffer. You can also install the Chrome extension or get it at the App store or for Google Play.Provides hashtag suggestions for both text and images. You can also group and compare hashtags.PRICING: 7-day Free Trial. $49.00 USD (annual). CoScheduleThere are two ways to use CoSchedule: Just to use its Headline Analyzer tool … or to take advantage of its impressive range of features. These include a marketing calendar, social media scheduling, social automation (ReQueue), email marketing and project/team management – all of these can be handled from your CoSchedule central dashboard. (Plus take advantage of CoSchedule’s analytics and integrations too.)Includes CoSchedule’s famous Headline Analyzer.PRICING: Paid plans start at $89.00 USD per month. Sign up for free. CoSchedule Headline AnalyzerFree headline analyzer that scores your headlines when you type them into the text field box. Scores them on emotional content, common or uncommon words, power words, and headline type. PRICING: FREE or as part of your paid general CoSchedule plan. Emotional Marketing Value Headline AnalyzerFree headline analyzer from Advanced Marketing Institute. Drop-dead easy to use, no sign-up required. Rates headlines on three criteria: Intellectual, empathetic and spiritual value.FREE TO USE. 10 Reasons Your Editorial Calendar Sucks (and What to Do About It)CoSchedule’s Nathan Ellering helps you cut your editorial calendar/CoSchedule learning curve in half by offering this overview/tutorial on how to properly set up and use CoSchedule’s editorial calendar (or any other!) In addition, he also shares precisely who you need in a social marketing team and how to build a great one. This time-saving article is unabashedly a promotion for CoSchedule’s editorial calendar, but it is also chock full of ‘must-visit’ resource links.FREE TO READ. Editorial Calendar If you don’t have a social marketing team and your business is more straightforward, then you may prefer to install this WordPress editorial plugin. It instantly gives you a potent editorial calendar which you can view, populate and edit right from your WordPress dashboard. Be sure to read the description and scroll down to see screenshots of how it looks in your dashboard – and even visit a sandbox demo site to check it out.It won’t automatically do all your social media marketing, but there are some pretty helpful features – such as assigning categories and giving different color-coding to the posts in the various categories.PRICING: Free. SnappaThere are dozens of apps, programs and SaaS out there to help you create potent infographics for your content messaging, but Snappa makes infographics creation absurdly easy with its drag-and-drop templates and over 600,000 stock images. When you’ve created your infographic, you can download it as a JPG (web-optimized), high-res PNG, or Retina JPG or Retina PNG.To top it all off, you can repurpose any infographic you create for other platforms with a click or two.Incredibly robust Free subscription, but upgrading to Pro or Team costs very little and gives extra options, such as unlimited social accounts (compared to two with the free version), custom font uploads, saved designs and folders, Buffer integration, and team collaboration.Start out with the free version to try it out.PRICING: Paid programs start at $10.00 USD per month. CanvaAnd then there’s the content design tool loved by millions, Canva. It’s powerful, easy, free – and you can create more than infographics. Use its ever-expanding template system to create just about any visual messaging element you need: Infographics, image quotes, social images, book covers, and more. Plus, Canva’s print service makes it easy to convert any design you’ve created into a print product (for example, flyers or business cards) and delivered to your doorstep.PRICING: Free version. Upgrade to Work for only $9.95 per month (billed annually). HYPERLINK "" PiktochartAnother visual content creation and editing SaaS that has been around for a long time. In addition to infographics, you can also use Piktochart to create presentations, flyers, reports, and even posters.If you use Piktochart for Teams, you can move “all your brand assets into a single location” to make team collaboration easy. Over 800,000 templates, interactive charts and maps, and more.PRICING: Paid plans start at $12.50 USD per month (billed annually). 30-Day Free Trial. BuzzsumoThis must-have content marketing tool allows you to quickly find out your competitors’ best-performing content and topics, and discover what is trending in your niche. Monitor brands and influencers, curate content, analyze questions, and more.Plus, use Buzzsumo insights to track and evaluate.PRICING: Paid plans start at $79.00 USD per month. 7-Day free trial (no credit card required.)Check out all these resources to find the ones that bring you the most value for your unique business. Some are free, some easy to afford, some quite expensive – but the right tool will always save – and make – you money, as well as maximizing your message. ................
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