Userhome.brooklyn.cuny.edu
|Question Joe Johnson cast his vote for Tom Yancy, a candidate for state representative. Johnson voted for Yancy because he believed the |
|candidate would represent his interests in the state legislature. Patty O'Rourke hired an attorney to represent her in a court case |
|involving an auto accident. The attorney charged O'Rourke a fee for his services. Terry Thomas needed a haircut—the local stylist charged |
|him $12 for her services. Aaron Mathison mowed his neighbor's lawn; in exchange, the neighbor roto-tilled Mathison's garden. Johnson's vote,|
|the attorney fees paid by O'Rourke, the $12 charged by the hair stylist, and exchange of lawn mowing for garden tilling are examples of: |
|Answer |[pic] |
| | price. |
| | |
| | |
| | barter. |
| | |
| | |
| | fee setting. |
| | |
| | |
| | unfair market exchanges. |
| | |
| | |
| | product fares. |
| | |
| | |
| | |
|Question On an episode of the television show Friends, Phoebe traded some maternity clothes for tickets to a Sting concert. This trade was: |
|Answer |[pic] |
| | an example of barter because it involved the exchange of goods. |
| | |
| | |
| | an example of a countertrade because it took place in the business market. |
| | |
| | |
| | an example of a value exchange. |
| | |
| | |
| | an incentive because it created value where there was none. |
| | |
| | |
| | an example of nonprice competition. |
| | |
| | |
| | |
|Question The Society of American Florists (SAF) is an association that provides marketing, management, accounting, and legal services for |
|the entire floral industry. Members in the for-profit association pay annual dues. Within the last two years, SAF created and is maintaining|
|an e-marketplace where members with merchandise to sell use the Internet to find members who need their merchandise. In addition, SAF has |
|created a number of instructional programs that are free to members. SAF has provided these additional services without raising its annual |
|dues. SAF's recent strategy is an example of: |
|Answer | |
| | socially responsible pricing. |
| | |
| | |
| | a value exchange. |
| | |
| |[pic] |
| | value-pricing. |
| | |
| | |
| | website marketing. |
| | |
| | |
| | a price/quality exchange. |
| | |
| | |
| | |
|Question If a company's total annual revenues are $270,000, and its total cost for the same year was $180,000, then its profit would be |
|$90,000. $270,000 minus $180,000 equals $90,000 is its: |
|Answer | |
| | break-even in dollars. |
| | |
| |[pic] |
| | profit equation. |
| | |
| | |
| | price elasticity. |
| | |
| | |
| | break-even in quantity. |
| | |
| | |
| | marginal analysis. |
| | |
| | |
|Question An analysis of a prospective product shows it is expected to grow at least by 10 percent each year over the next 5 years, and then |
|enter the maturity phase of its product life cycle. This type of analysis would provide useful information in which stage of the |
|price-setting process? |
|Answer |[pic] |
| | identifying pricing constraints and objectives |
| | |
| | |
| | determining cost, volume, and profit relationships |
| | |
| | |
| | estimating demand and revenue |
| | |
| | |
| | select an appropriate (approximate) price lining strategy |
| | |
| | |
| | make special adjustments to list or quoted price |
| | |
| | |
| Question Hallmark was the official supplier of flowers at the Winter Olympics. Each Olympic winner was being presented with a special |
|bouquet of roses designed to resemble the Olympic torch. Consumers can buy a smaller version of this same bouquet at the Hallmark website |
|for $74.95. The arrangement contains two dozen yellow roses. Which of the following may have been a pricing constraint when setting this |
|price? |
|Answer |[pic] |
| | Demand for roses is high in February when the Olympics is taking place. |
| | |
| | |
| | As a product category, rose bouquets are in the introduction stage. |
| | |
| | |
| | Hallmark sells a lot of roses. |
| | |
| | |
| | All of Hallmark's competitors can sell rose bouquets. |
| | |
| | |
| | None of the above is an example of a pricing constraint that may have influenced the price Hallmark |
| |charged for its Olympic bouquets. |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
| | |
|Question Turkmenistan is a Central Asian country that used to be part of the Soviet Republic. The only Internet service provider (ISP) in |
|the country is Turkmen Telecom, a government-operated facility. Turkmen Telecom is an example of __________ because there is no competition |
|to determine what pricing strategy it uses. |
|Answer | |
| | pure competition |
| | |
| | |
| | an oligopololy |
| | |
| | |
| | oligopolistic competition |
| | |
| | |
| | monopolistic competition |
| | |
| |[pic] |
| | a pure monopoly |
| | |
| | |
| | |
| | |
| | |
|Question If competitive market circumstances are such that there are a lot of sellers who use some price competition, some product |
|differentiation, and the purpose of advertising is to differentiate the firm's products from competitors, then __________ must exist in the |
|industry. |
|Answer | |
| | a pure monopoly |
| | |
| | |
| | an oligopoly |
| | |
| |[pic] |
| | monopolistic competition |
| | |
| | |
| | pure competition |
| | |
| | |
| | oligopolistic competition |
| | |
| | |
| | |
| | |
|Question One of the largest and most successful companies in the pharmaceutical industry is Pfizer. In 2002, Pfizer offered low-income |
|senior citizens many of its most widely used prescriptions for $15 each a month. This low $15 price was selected in order for Pfizer to |
|achieve what kind of pricing objective? |
|Answer | |
| | market share |
| | |
| | |
| | survival |
| | |
| |[pic] |
| | social responsibility |
| | |
| | |
| | maximizing current profit |
| | |
| | |
| | none of the above |
| | |
| | |
|Question Which of the following would be the BEST example of a fixed cost for a university bookstore? |
|Answer | |
| | its inventory of principles of marketing texts |
| | |
| | |
| | overtime for its employees at the beginning of each semester |
| | |
| | |
| | shoplifting costs |
| | |
| |[pic] |
| | the salary of the bookstore manager |
| | |
| | |
| | poster board and markers used for making signs |
| | |
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
Related searches
- bmcc cuny blackboard
- cuny dominican studies institute
- york college cuny transcript request
- cuny nursing programs new york
- cuny queens college registrar office
- cuny nursing programs nyc
- cuny nursing schools in nyc
- cuny york college nursing program
- cuny graduate programs
- cuny official transcript
- best cuny nursing program
- cuny college with nursing programs