Healthy Native Babies Project - Eunice Kennedy Shriver ...

Healthy Native Babies Project

Workbook and Toolkit

Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) NatioNal iNstitutes of HealtH

U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

Healthy Native Babies Project Workgroup

Developed with the

Native American Management Services

under contract 3HHSN275200503412C

June 2010

The information and materials created for the Healthy Native Babies Project were crafted with care and revised with the feedback of American Indian/Alaska Native (AI/AN) community members, who used the messages at numerous trainings held in U.S. Northern Tier communities.

Just as

one size fits all

does not really apply to clothing, it does not apply to every AI/AN community that will use the Healthy Native Babies Project materials. While it is important to be consistent about the basic overall safe sleep messages, we encourage you to highlight those that best address and tailor those to best address the issues of greatest concern for your community. It is our sincere hope that your success will lead to a reduction in the disparate number of AI/AN babies dying of Sudden Unexpected Infant Death (SUID)/Sudden Infant Death Syndrome (SIDS).

Healthy Native Babies Project Workgroup

In memory of Carole Anne Heart

Contents

Chapter 1: Facts About Sudden Infant Death Syndrome (SIDS)

1

What is SIDS?

2

How many infants die of SIDS?

2

What causes SIDS?

6

What factors increase the risk for SIDS?

8

Chapter 2: Reducing the Risk 0f SIDS

15

Lowering the Risk of SIDS

16

Back Sleep Position

17

Sleep Surface and Sleep Environment

19

Sleep Location

21

Other Ways to Improve Infant Health and Possibly Reduce SIDS Risk 22

Make Time for Tummy Time!

26

Chapter 3: Strategies for Reaching Communities--

Know Your Audiences

27

The Importance of SIDS Education

28

Who are the primary audiences?

28

A Critical Primary Audience: Child Care Providers

32

Who are the secondary audiences?

33

Critical Steps to Building a Positive Relationship Between

Provider and Patient/Client

35

Outreach to Hard-to-Reach and Underserved Populations

38

Chapter 4: Strategies for Reaching Communities--

Action Steps to Reduce the Risk of SIDS

45

SIDS Impacts the Entire Community

46

Health Education Approaches

47

The SOCO (Single Overriding Communications Objective)

51

Grassroots Organizing and Community Outreach

52

Social Marketing

54

Forging Partnerships

55

Sample Outreach Activities

59

Chapter 5: Planning and Sustaining a Healthy Native Babies Project

61

A True Community Effort

62

Develop the Program Proposal or Plan

62

Sustainability Through Community-Based Program Development

62

Funding Applications

65

Implementation: Putting the Plan into Action

66

Evaluation

67

Acknowledgements

71

History of the Healthy Native Babies Project

74

Appendix 1: Abbreviations and Acronyms

78

Appendix 2: Ways to Reduce the Risk of SIDS

79

Appendix 3: Public Health Education Approaches--

Selected Theories and Models

81

Appendix 4: Working with the Media and the Single Overriding

Communications Objective (SOCO)

86

Appendix 5: Information Sources

91

Chapter 1:

Facts About Sudden Infant Death Syndrome (SIDS)

Objectives

By the end of this chapter the learner will be able to: ? Define SIDS. ? Explain how many infants die of SIDS and recognize the

disproportionately higher SIDS rates among American Indian/Alaska Native (AI/AN) infants. ? Describe what is currently known about SIDS causes and risk factors, especially risk factors common in AI/AN communi ties.

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