Falmouth University



Jennifer Otter Bickerdike49 Park Road| Kingston-Upon-Thames |KT2 6DB|44 (0)7907830702|jennyo@EDUCATIONPhD- Cultural Studies, 2013Goldsmiths University of London, London, EnglandThesis: Joy Devotion: Adventures in Image and Authenticity through the lens of Kurt Cobain and Ian Curtis Post Graduate Certificate: Management of Learning, Teaching in Higher Education, 2012Goldsmiths University of LondonAcademic Practice for Research Students Award, 2011Goldsmiths University of London30 CATS points, Level MMasters of Arts – Humanities, 2009San Francisco State University, San Francisco, CAThesis: Sing Your Life: Morrissey Fandom, Religion and Oscar WildeBachelor of Arts - American Studies, 1994University of California – Davis, CaliforniaACADEMIC EXPERIENCESenior Lecturer, Cultural ProductionFalmouth University, 2016-present? Writing, publications, research grants, leading large and small classes, under and upper graduate course work and mentoring, spearheading creation of new MA in Creative Event Management at the #1 Arts University in the UKProgram Leader and Senior Lecturer, Music and Brand ManagementBuckinghamshire New University, 2015-present? Creating, validating, timetabling and leading courses in fan culture, entrepreneurship, promotion and brand marketing.Senior Lecturer and Program Leader, Arts, Culture and Event ManagementUniversity of East London, School of Arts and Digital Industries, Royal Docks Business School 2011-2015Courses: The Culture Industries, New and Digital Media, Strategic Event Management, Celebration, Ritual and Rites in the Event Industry, Sound Systems: Music Genre Across the 20th and 21st Centuries, Business Strategies in Culture Environment, Entertainment Law, Music Management, Niche Marketing for the Events Industry, Leisure Environment, Music, Marketing and Event Innovation, Music Cultures, Subcultures, Event Planning and Execution, Career Strategies? Led program rated #1 in London among Event Management students in the Guardian University League table 2014 for student satisfaction and top ten in the UK? Validated, re-vamped and updated Events Management undergraduate program while spearheading new course on Arts and Culture Management for first through third year students and post-graduates? Mentoring and tutoring of major thesis projects for over 200 students concurrently? Supervision of up to 8 post-graduate dissertationsExternal Examiner, Falmouth University, 2014- presentAnalyzed and assessed proposed new undergraduate course, Music, Theater and Entertainment Management (MTEM).Responsible for feedback on sample student work, reporting on program and student progress and attending semi-annual review boards for MTEM and Detroit Institute of Music Education (DIME)Lecturer, SAE Institute / Middlesex University, Glasgow, London, Oxford, 2010-2012Courses: Cultural Issues and Social Networks, History of Hip-Hop, History of Punk, Society and The Record Store, Pop Culture and The Album, New World Order? Created 8-course module in cultural and historical development of technology and trends in the 20th and 21st century Pop Music marketplace? One-on-one tutoring and supervision of undergraduate major projects? On-line and distance learningLecturer, San Francisco State University, 2001-2006? Humanities, Values in American Life and Popular Culture? Created bi-weekly lecture series on 20th and 21st century popular culture and consumerism for 16-week semester of 150 student undergraduate course? Responsible for all preparation and dissemination of course materials, grading of all student work and holding regular weekly office hours? College of Extended Learning (CEL), Music Business Publicity, Music Business Marketing? Designed new courses for the CEL, Music Business Publicity and Music Business Marketing, instructing 30-50 student classes in the history as well as new and traditional techniques for pursuing marketing and publicity for music and artists.? English, Elements of Writing? Created unique course work for the extensive practice in expository writing of 30 student undergraduate classAcademic Assistant, Skyline College, 2001-2006? Writing and Reading Lab? Assisting students one on one in the areas of essay writing, spelling, grammar and structurePUBLICATIONSMonographs- ForthcomingJoy Devotion: The Importance of Ian Curtis and Fan Culture. Headpress: London. July 2016The Secular Religion of Fandom. Sage. October 2015Monographs- PublishedFandom, Image and Authenticity: Joy Devotion and the Second Lives of Kurt Cobain and Ian Curtis. First Edition in the series for Pop Music, Culture and Identity. Edited by Stephen Clark, Tristanne Connelly, Jason Whittaker. Palgrave Macmillan. October 2014.Joy Devotion: A Year of Trinkets, Trash and Tributes at the Ian Curtis Memorial Stone.Ottervision, July 2012.Monographs- Proposed (working with literary agent to place at either Jawbone or Omnibus Publishers)The Sounds of Smooth: Blue-Eyed Soul and Contemporary CultureOther Girls: Redefining the Women of the Age of AquariusWhy Vinyl MattersEdited Volumes and Series- Forthcoming“Keepin’ It Real: Illustrating theoretical pedagogy using real-world experience.” In Constructive Teaching and “Flipping” the Modern Classroom. Edited by Vijay Pabbathi. Cambridge. Forthcoming in 2016.Edited Volumes and Series- Published“Desperately Seeking Bowie: How Berlin Bowie Tourism Transcends the Sacred.” In Enchanting Bowie: Space/Time/Memory. Edited by Toija Cinque and Sean Redmond. Bloomsbury. July 2015."I’ll Be Your Saint: The Post-Mortem Evolution of Joy Division’s Ian Curtis." In The Counter-Narratives of Radical Theology and Popular Music. Edited by Mike Grimshaw. Palgrave Macmillan. 2014.“Be Your Own Brand.” In The 360 Deal, a compilation containing advice from 360 media professionals; proceeds go to non-profit Music Basti, using music as a tool to empower children at risk in developing countries. March 2013.“Snapshots of Talk Talk.” In The Spirit of Talk Talk. Edited by James Marsh and Chris Roberts. Essential Editions. September 2012.Journal Articles- Forthcoming‘Who Cares About Dead Rock Stars?’: Flashmobs and Public Reaction to the Walking Dead. In Journal of Fan Studies. Forthcoming September 2016‘The Sacred 2.0 Cult of Marc Bolan.’ In Journal of Fan Studies. Forthcoming February 2016.ReviewsReview of “Pilgrimages and Graffiti : The Libertine’s London.” For Journal of Fan Studies, Summer 2015.Review of Different Drummers: Rhythm & Race in the Americas, by Martin Munro, Ethnic and Racial Studies, 34: 4 (April 2011): 737 — 749OTHER MEDIATelevisionExpert commentator, Channel 4 documentary Frozen at Christmas. December 2014.Radio Documentaries30 Years of David Bowie’s Let’s Dance. Dir. Sam Coley. Absolute 80s Radio, (). 2013.RESEARCH FUNDEDESRC Festival of Social Science University of ExeterTitle: “Who Cares About Dead Rock Stars?”? included gallery show, graffiti wall and 8 ‘dead celebrity’ flash mobs in and around London? spring board for larger bid with Professor Michael Hauskeller (University of Exeter) for ESRC on death and meaningAWARDS AND RECOGNITIONShortlisted, Best Personal Tutor, University of East London, 2014Nominated by students for excellence in teachingWinner, Best Lecturer, University of East London Student Led Awards 2013Nominated by students for excellence in teaching in the areas of Innovation, Lecturer, Personal TutorShortlisted, Times Higher Education, Most Innovative Lecturer, 2013Picked to be included on a list of six candidates for national accoladeResearch Fellowship, Goldsmiths University of London, 2010Recipient, Edward B. Kaufmann Scholarship, San Francisco State University, 2005PROFESSIONAL EXPERIENCESocial Media Director, Oregon Music Hall of Fame, 2014-present? Responsible for all social media activities across a variety of platforms on behalf of the Oregon Music Hall of Fame (OMHOF), a non-profit organization championing music education, music heritage and music scholarship in the state of OregonEclectic Productions, Marketing Consultant, 2011-2013? Created re-branding and positioning scheme for Eclectic Productions and their youth-led community radio station, Reprezent 107.3; duties included web script, tag line creation, marketing, promotion, event planning and sponsorship opportunities within the seven southern boroughs of greater London? Constructed one-year plan for syndication roll-out across England in partnership with corporate sponsor London 2012 OlympicsPrincipal, JKO MEDIA, 2003-present? Started marketing and public relations consulting practice from the ground up, focusing on local independent artists in the music and fashion industries? Clients included: L.A.M.B, Facebook, Blackalicious, Quannum Projects, Adeline Records, Matt Costa, Noise Pop, Treasure Island Music Festival, Ninja Tunes, LiveFi? Produced documentary on Joy Division tribute bands, featuring groups from Mexico City, San Francisco and LondonDirector of Marketing, Blip.fm, 2007-2008? Designed and implemented local, national and international 360 degree marketing, tour and publicity plans for Fuzz label artists? Spearhead strategic partnerships with influential tastemakers? Produced events, both on-and off-line, incorporating local venues, cross-sponsorships and national touring acts to drive traffic to ? Supervised 40-person editorial team of bloggers, freelance writers and content contributors across the United States and in the UK? Created and managed 30 person street team of “scene leaders,” executed on-and-off line guerrilla, grass and net-root marketing to promote the brand and artist promotionMarketing / Music Director, Music for America (MFA), 2006-2007? Leveraged relationships with key music industry contacts and introduced MFA’s new and current programs for engaging young people with social issues and voter registration to all 350 MFA partner artists, managers, and web editors, which included: Green Day, Death Cab For Cutie, Lyrics Born, Zeitgeist Management, DAMN Music and Rockshields LLC? Built new relationships with artists and management, record labels and publishing? Created and managed a 12 person in-house internship program for college and high school students, which included the areas of artist recruitment, Public Service Announcements, artist interviews, online campaigns, volunteer recruitment, publicity and college radio representativesWest Coast Marketing Director, Interscope Geffen A & M Records, 1998-2006? Facilitated all of the West Coast marketing efforts for Interscope Geffen A & M and its recording artists, such as Sting, 50 Cent, Eminem, Beck, Dr. Dre, U2, No Doubt, Nirvana, Hole, Marilyn Manson and Jurassic 5? Managed more than 16 states coordinating tour marketing, advertising, publicity and public appearances including California, Washington, Oregon and Colorado?Spearheaded special projects such as pre-release and after parties for record releases and shows, award show celebrations, midnight releases, national and international marketing campaigns for the label’s artistsCONFERENCES / GUEST SPEAKINGKeynote Speaker, ‘Like It Never Happened: Faux Nostalgia and the Branding of Joy Division,’ “Atrocity Exhibition”: A symposium on Joy Division, University of Limerick, Ireland, 2015Keynote Speaker, ‘How to Turn a One-Time Attendee into a Dedicated Fan,’ IBTM Annual Conference, Barcelona, Spain, November 2015Keynote Speaker, ‘How to Turn a One-Time User into a Dedicated Fan,’ Event Tech Lab, Google Campus, London, September 2015Keynote Speaker, ‘How to Brand Yourself,’ Goldsmiths University of London, September 2015Keynote Speaker, ‘Taking Creative Risk,’ Annual Association of Event Management Education (AEME) Forum, Falmouth, July 2015Hearing Our History Now: In Conversation with Selector Paul Gilroy, December 2014Falmouth University, Writing, Journalism, Music Event and Theater Management, November 2014Academy of Music and Theatre Arts (AMTA) Festival, Falmouth University, June 2014Guest Speaker“Raising Your Profile In The Music Industry”“Heritage of the Macabre”Noise Pop Culture Club, San Francisco, California, USA, 2013“Joy Devotion: A Year of Trash, Trinkets and Tributes at the Ian Curtis Memorial Stone”Panic and Mourning, Portuguese Catholic University, Lisbon, Portugal 2010“Atrocity Exhibition: Global Mourning and Faux Nostalgia for Joy Division’s Ian Curtis”Border Documents Conference, Copenhagen 2009Experience Music Project Pop Conference Seattle, WA, 2005Panel Organizer, “Lip Service”GALLERY SHOWSJoy Devotion: A Year of Trash, Trinkets and Tributes at the Ian Curtis Memorial Stone.Featured as part of International Goth MonthMuseum of St. AlbansEngland, May 2013Joy Devotion: A Year of Trash, Trinkets and Tributes at the Ian Curtis Memorial Stone.Co-exhibition with Shepard Fairey.Swedish American Hall, San Francisco, California, March 2013.Burn Out Not Fade Away: Sonic Pilgrimages and Kurt CobainXOYO Gallery, Brick Lane, London, September 2012Joy Devotion: A Year of Trinkets, Trash and Tributes at the Ian Curtis Memorial StoneXOYO Gallery, Brick Lane, London, July 2012PRESS AND ACCOLADESHuffington Post, November 19, 2014All You Magazine, November 2014BBC Cornwall, The David White Show, , November 2014Source FM, Falmouth and Penryn Community Radio, November 2014Penwith Radio, November 2014Curtain Up! Radio St. Austell, November 2014The Cornish Guardian and West Briton, ‘What’s On,’ November 2014The Cornishman, Calendar, November 2014Interview, The Thread, Macclesfield Public Radio, July 2014Interview, St. Austell Radio, 105.6 FM, June 2014It Ain’t Over…Till It’s Over!, April 2014Selected and featured as an inspiring woman in New York Times #1 best-selling author Marlo Thomas’s new book, It Ain’t Over…Till It’s Over! On Atria Press.Huffington Post, “What Will David Bowie Do Next,” August 2013 Bateman’s Get A College Life, Smarty Pants Woman, August 2013 Digital, Joy Devotion, July 2012 Magazine, Joy Devotion Exhibition XOYO Gallery July 2012 Gigs, A Year in the Life of a Rock Shrine, July 2012 Rocker, Get to Know Joy Devotion, July 2012 SOCIETIESSocial Media Director, Oregon Music Hall of FameMember, Modern Language Association (MLA)Member, The Bronte SocietyThe Sylvia Plath Memorial Group (co-founder)Member of International Association for the Study of Popular Music (IASPM)Contributor, Rock and Theology () ................
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