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Fill in each area with as much information as possible.Calendar Begins: __________ Calendar Ends: __________FACEBOOKSteps to follow:Set Goals (primary and secondary)Audit existing Facebook presenceKnow your audienceDevelop your brand’s Facebook voiceComplete a competitor analysisDetermine your content mixBuild posting scheduleMeasure the effectiveness of your strategyPrimary GoalsGoal #1Goal #2Secondary GoalsGoal #1Goal #2FacebookPage AuditAdded/Deleted to Information PageFollowers are online between:Engagement Rate is between:Facebook VoiceCompetitorAnalysisContent MixHashtags:Educational:Entertainment:Inspirational:Connection:Promotional:WorldEventsMonth: DatesMonth: DatesMonth: DatesLocalEventsMonth: DatesMonth: DatesMonth: DatesCompany EventsMonth: DatesMonth: DatesMonth: DatesIndustry EventsSector:Sector:Sector:National HolidaysMonth:DatesMonth:DatesMonth:DatesWeekly HolidaysMonth:DatesMonth:DatesMonth:DatesFun HolidaysMonth:DatesMonth:DatesMonth:DatesMonthly ObservancesMonth:DatesMonth:DatesMonth:DatesPrimaryHashtagsLINKEDINSteps to follow:Set Goals (primary and secondary)Know your audienceOptimize your profile for maximum exposureDevelop your brand’s voice and toneDetermine your content mixFind appropriate hashtags to direct posts toEstablish your company as an expert in your industryBuild posting scheduleMeasure the effectiveness of your strategyPrimary GoalsGoal #1Goal #2Secondary GoalsGoal #1Goal #2AudienceProfileOptimizationNotes:Voice& ToneContent MixHashtags:Educational:Entertainment:Inspirational:Connection:Promotional:WorldEventsMonth: DatesMonth: DatesMonth: DatesLocalEventsMonth: DatesMonth: DatesMonth: DatesCompany EventsMonth: DatesMonth: DatesMonth: DatesIndustry EventsSector:Sector:Sector:National HolidaysMonth:DatesMonth:DatesMonth:DatesWeekly HolidaysMonth:DatesMonth:DatesMonth:DatesFun HolidaysMonth:DatesMonth:DatesMonth:DatesMonthly ObservancesMonth:DatesMonth:DatesMonth:DatesPrimaryHashtagsPostingSchedulePINTERESTSteps to follow:Set Goals (primary and secondary)Know your audienceSelect your topicsDecide where to send pinnersMap out Pinnable Image DesignFind KeywordsDetermine your content mixOptimize your websiteBuild posting scheduleMeasure the effectiveness of your strategyPrimary GoalsGoal #1Goal #2Secondary GoalsGoal #1Goal #2AudiencePrimary Ages:Primary Gender:Top Metros:Top Countries:TopicsLandingPagesNeededPinnableImage DesignPrimaryKeywordsContent MixHashtags:Educational:Entertainment:Inspirational:Connection:Promotional:WebsiteOptimizationWorldEventsMonth: DatesMonth: DatesMonth: DatesLocalEventsMonth: DatesMonth: DatesMonth: DatesCompany EventsMonth: DatesMonth: DatesMonth: DatesIndustry EventsSector:Sector:Sector:National HolidaysMonth:DatesMonth:DatesMonth:DatesWeekly HolidaysMonth:DatesMonth:DatesMonth:DatesFun HolidaysMonth:DatesMonth:DatesMonth:DatesMonthly ObservancesMonth:DatesMonth:DatesMonth:DatesPrimaryHashtagsPostingSchedule ................
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