The Use of Religious Revival Techniques to Indoctrinate Personnel: The ...

dent in the methods used by home-party companies to recruit and main-tain their sales personnel. During the late 1930's the "home-party plan" developed in conjunc-tion with the field of direct selling.2 A home-party is the gathering of women in the home of a "hostess" for the manifest purpose of being en- ................
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