Ec.europa.eu
|Name |Mojca Bavdaž |
|Email |mojca.bavdaz@ef.uni-lj.si |
|Project title |Bringing official statistics into everyday business use |
|Project idea |Objectives: |
|description |- Develop products based on official statistics tailored to specific business needs, in particular SMEs |
| |- Improve dialogue between NSIs and business community |
| |- Provide motivational tools for data collection for official statistics |
| | |
| |Need/rationale: |
| |Dissemination of official statistics is typically one-way and aims at general audience with very few examples of dedicated |
| |products for businesses. Businesses might not be aware of relevant official statistics. Additionally, it might not be easy and |
| |straightforward to find relevant official statistics data because NSIs' websites are organised according to topics of statistics|
| |production – and not according to purpose to which statistics are put. Also, it might be difficult to use official statistics |
| |adequately because of lengthy and complex metadata documentation. On the other hand, businesses do not always have the many |
| |skills and resources necessary to overcome these obstacles. As a result, it can be claimed that official statistics are, in |
| |general, underused by businesses. Businesses, however, are increasingly aware that evidence-based decision making is important, |
| |and they generally trust official statistics sources. This situation calls for products that are tailored to specific business |
| |needs. These needs are often not only dependent on purpose but also on size and economic activity, e.g. needs of SMEs call for a|
| |different treatment than those of large businesses. At the same time, new channels of dissemination are available but their |
| |power is still not exploited in the field of official statistics. Although institutions of official statistics are rather well |
| |represented in various social media, their messages tend to be addressed to more general public and do not represent special |
| |value to businesses. Also, many tools based on the latest ICT in the field of official statistics are not dedicated to |
| |businesses (or any specific audience). It is thus not surprising that businesses see themselves mainly as those providing input |
| |for official statistics rather than users of official statistics, which represents an important obstacle for efficient data |
| |collection from businesses. |
| | |
| |This project would like to bring official statistics in everyday day business use by developing some statistical products |
| |addressing specific business needs based on official statistics and the latest ICT knowledge, in particular mobile applications |
| |and social media (with the focus on LinkedIn and Google+). |
| | |
| |Many of these insights come from the findings of the BLUE-ETS project. |
| | |
| |Methods: |
| |- Establish a list of top official statistics to be developed in statistical products that address specific needs of businesses |
| |based on previous knowledge and consultation with experts in business associations and similar organisations, at NSIs and in |
| |academia. At least one product should focus on the needs of SMEs. |
| | |
| |- Determine adequate design, technology and communication strategy for each statistical product. At least one product should be |
| |used as a motivational tool for data collection purposes. |
| | |
| |- Test the market for each statistical product and adjust the products if necessary. |
| | |
| |- Develop the product. |
| | |
| |- Measure the performance and impact of the products on official statistics usage and perceptions of business users and |
| |respondents to official business surveys. |
| | |
| | |
| | |
| |Expected results |
| | |
| |- Evaluation of current NSIs practices in using the latest ICT as a communication and dissemination tool. |
| | |
| |- A small number of statistical products for businesses, including SMEs. |
| | |
| |- Guidelines for designing motivational tools for data collection based on official statistics. |
|Link with official|There is a direct link to official statistics. |
|statistics | |
|Link with Horizon |1.1.4. Content technologies and information management: ICT for digital content and |
|2020 | |
| |creativity AND 3.1. Mainstreaming SME support |
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