Chapter 13
[Pages:61]Chapter 13
Capitalization
? 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Sentence Beginnings
Capitalize the first letter of a word beginning a sentence.
? The Web has changed the way we do business.
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
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The Pronoun I
Capitalize the pronoun I, no matter where it appears or how it is used in a sentence.
? If I were you, I'd accept the position.
? I'm surprised that I've never heard of that website.
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
13-3
Proper Nouns
Capitalize proper nouns, including the specific names of:
-- Persons -- Places -- Schools -- Streets -- Parks -- Buildings --Holidays and Events
Months and Days Nicknames Agreements Websites Software Programs Computer Games Historical Periods
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
13-4
Proper Nouns
Do NOT capitalize common nouns that make general reference.
? Gulf Oil Company ? Gulf gasoline ? site ? PowerPoint slides
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
13-5
Proper Adjectives
Capitalize most adjectives that are derived from proper nouns.
? European economy ? Japanese imports ? Victorian attitudes ? Boston baked beans ? Internet legislation ? French doors
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
13-6
Proper Adjectives
But do NOT capitalize those adjectives that have become so common that they have lost their original meanings.
? manila folders ? french fries ? india ink ? china dishes ? charley horse ? diesel engine
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
13-7
How can you tell which proper adjectives are no longer capitalized?
When in doubt, consult a dictionary or reference manual.
? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer
13-8
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