Chapter 13

[Pages:61]Chapter 13

Capitalization

? 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.

Sentence Beginnings

Capitalize the first letter of a word beginning a sentence.

? The Web has changed the way we do business.

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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The Pronoun I

Capitalize the pronoun I, no matter where it appears or how it is used in a sentence.

? If I were you, I'd accept the position.

? I'm surprised that I've never heard of that website.

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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Proper Nouns

Capitalize proper nouns, including the specific names of:

-- Persons -- Places -- Schools -- Streets -- Parks -- Buildings --Holidays and Events

Months and Days Nicknames Agreements Websites Software Programs Computer Games Historical Periods

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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Proper Nouns

Do NOT capitalize common nouns that make general reference.

? Gulf Oil Company ? Gulf gasoline ? site ? PowerPoint slides

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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Proper Adjectives

Capitalize most adjectives that are derived from proper nouns.

? European economy ? Japanese imports ? Victorian attitudes ? Boston baked beans ? Internet legislation ? French doors

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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Proper Adjectives

But do NOT capitalize those adjectives that have become so common that they have lost their original meanings.

? manila folders ? french fries ? india ink ? china dishes ? charley horse ? diesel engine

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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How can you tell which proper adjectives are no longer capitalized?

When in doubt, consult a dictionary or reference manual.

? 2014 Cengage Learning. All Rights Reserved. Business English, 11e, by Mary Ellen Guffey and Carolyn Seefer

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