QUALITY



KEYWORD DICTIONARY:

UNIT 10: PERSONAL SELLING

(P1)

|Close Sales: |Sometimes called ‘closing the deal’. Getting customers to buy the product/service. |

|Competitive Advantage: |Companies must be better than their rivals to be the best in the market. |

|Cross-sell: |Sales staff try and get the customer to buy extra items for the product he/she has just purchased to get more|

| |money for the business, for example if a customer was buying an iPhone, the sales person could recommend s/he|

| |buys a case to go with it. |

|Inwardly Motivated: |Highly driven personality. Highly motivated to succeed. |

|Product Knowledge: |Information that is known about products/services. For example the features, what it does and how to use it. |

|Sales Personnel: |People employed to sell products/services for a business. |

|Sales Revenue: |The amount of money a business makes from selling products/services. |

|Up-sell: |Sales staff bring in more sales revenue by suggesting a better, more expensive alternative to the customer. |

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