!Halloween

[Pages:16]Seasonal Gifting 2019

Brit & Co

Halloween

Brick Nut

Screen Rant

Brick Or Treat

The blocky world of Minecraft, innovative Lego constructions and the component design of Playmobil inspire the Brick or Treat trend. Celebrating the upcoming release of new movies from Lego, Playmobil and Minecraft, this highly commercial theme, which lends itself well to character licensing, has a playful, lo-fi look with graphics reminiscent of retro computer games. Appealing predominately to a younger audience, Brick or Treat is ideal for kids' Halloween parties, particularly as the films inspiring this trend will be household favourites. Balloons and pi?atas are given a pixellated look to reflect the feel of the Lego pieces.

Mood & Colour

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Punchy orange and dark tones are worked into familiar Halloween characters and references to Minecraft and Lego for a graphic story. Accents of punchy yellow bring a fun touch to this constructed story.

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BRICK OR TREAT

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Etsy

Twigs and Twirls

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Foodista

Reddit

Monster Crochet Blog

Styling & Decor

Real-life pumpkins are swapped for alternative 3D brick or cardboard designs, to be constructed and decorated with children. Archways of graphic balloons and sculptures of cats are made of colour-blocked Lego structures, presenting a variety of ways in which the pixellated look can be achieved for both large- and small-scale decor.

BRICK OR TREAT

Caesar's Party Supplies

Pea Style

Zazzle

Maggie Yao

El After

Kara's Party Ideas

Food & Drink

Food is bitesized or dipped in sprinkles to emphasise the pixellated look of the direction. Texture plays an important role for food, covering drink toppings or sweet treats. Boxes of treats can be given as favours for party guests or to trick or treaters. Shot glasses or glasses are filled with colourful cocktails or jelly desserts.

BRICK OR TREAT

U Me & the Kids

Stephie Ann

A Beautiful Mess

A Pretty Life in the Suburbs

Glorious Treats

Tonya Staab

Prints & Graphics

Typ og r a p hy a nd a r tw or ks come in mod ula r d esig ns, or w ith stylised ca r toon outlines. Graphics take inspiration from skeleton, pumpkin and skull motifs worked in pixellated and Lego-like structures. Get crafty with DIY kits to cross-stitch or artwork pumpkins, as an entertaining and cost-effective solution to bring the family together.

BRICK OR TREAT

Design Sponge

Atta Girl Says

Mini Eco

Mini Eco

Artfire

Julia Andrade

Google Play

Vice

Haunting World

In this second Halloween direction for 2019, Haunting World, virtual reality and artificial intelligence come together to explore futuristic worlds. Estimated to be worth a staggering $24.5bn by 2020, virtual reality will influence all aspects of product design, seeping into party decor. This direction is key for the youth and adult markets and will result in lighting and pattern being a key direction to emphasise the otherworldy atmosphere, where consumers are transported into new, spooky dimensions. Maze-like obstacles and bright neon lights become inspiration for decor, lighting, prints and graphics.

Mood & Colour

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Bright pops of colour are set off by dark tones, ideal for creating graphics with a striking contrast. Intense orange is worked with vivid pinks, blues and greens for a futuristic Halloween palette. Colourful light design is important to create intriguing, sci-fi creations for costumes and spaces.

HAUNTING WORLD

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Martha Stewart Living

Miden

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Upload VR

Anthrolume

Trendland

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