PDF MARKETING RESEARCH FOR NEW VENTURES - Sharif

[Pages:24]MARKETING RESEARCH FOR

NEW VENTURES .

Wha t is m a rke t ?

It's a g ro up o f po te ntia l c o nsum e rs who ha ve purc ha sing po we r & unsa tisfie d ne e ds .

Common elements in the marketing skills of great entrepreneurs

Marketing research

m. analysis m. knowledge

B.P. Increased sale

Marke ting re se arc h (g a the ring info. + a na lysis)

?

De fining the re se a rc h purpo se & o b je c tive .

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G a the ring se c o nda ry da ta .

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G a the ring prim a ry da ta .

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Inte rpre ting & re po rting the info . .

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Ma rke ting re se a rc h q ue stio ns .

Inhib ito rs to marke ting re se arc h

?

C o st

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C o m ple xity

?

Stra te g ic de c isio ns

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Irre le va nc y

De ve lo ping the marke ting c o nc e pt

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Ma rke ting philo so phy .

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Ma rke t se g m e nta tio n .

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C o nsum e r b e ha vio r .

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