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United Way of Northeast GeorgiaPosition: Director of Marketing and Engagement Position SummaryThis position develops the necessary strategies required to attract and engage new volunteers and donors, reach/exceed financial goals and build the United Way brand by driving traffic, revenue and educating the community about United Way of Northeast Georgia’s mission through multiple marketing channels. This role will develop and execute an integrated marketing strategy in line with the United Way brand that focuses on retaining and engaging with our existing donors and volunteers while attracting new ones. This leader will leverage their expertise to support and expand fundraising and share the story of our community’s impact on early learning and childhood development, workforce development and basic needs.Key ResponsibilitiesBuild alignment on engagement strategies that drive new donor acquisition and deepen relationships among existing donorsCustomize content and experiences to enhance the volunteer/donor journey with United WayLead strategy development and clearly define content distribution during particular stages of the donor/volunteer journey, with particular focus before and after engagement with workplace campaignsCreate new and innovative brand communication proposals based on historical information, current trends and experiences to help evolve and improve our regional brand recognition and impactLeverage and enhance existing data and analytics, and develop additional research and data sources as necessary to inform creation of fundraising strategy and engagement activitiesCreate internal communication pieces and presentations that are delivered to existing and potential donors and community partnersDevelop social media strategy and maximize content delivery by leveraging the necessary tools and partnershipsWhenever possible, utilize volunteer and intern expertise to execute on digital strategies, donor events, and volunteer engagement opportunitiesDesired ResultsImproved brand image and reputation across 12-county service areaIncreased revenue generation from current donorsImproved donor retention through online and in-person marketing strategies and engagement eventsImproved knowledge of the community and United Way Ideal CandidateThe ideal candidate is passionate, proactive and strategic about telling United Way’s story across digital channels and media outlets and identifying game-changing platforms and methods for distributing and amplifying our message. Has earned a bachelor’s degree in marketing, journalism, communications or a related fieldThree years experience crafting and delivering messages Has the ability to manage multiple projects at once with varying timelinesPosseses excellent communication skills, a strong leadership presence and is an effective storyteller in evangelizing strategies and new directionsHas strong collaboration and partnership skills, the ability to effectively influence stakeholders and gain consensus at all levels of the organizationProficient in Adobe Suite’s InDesign, Illustrator, or like applicationsCore CompetenciesPersonally aligned with missionBuilds and strengthens productive, trusting and respectful internal and external relationshipsIs committed to personal accountability Works to meet/exceed expectations focusing on organizational results Applies a collaborative and cooperative approach to working with othersDevelops innovative ideas and embraces change to enhance resultsLeads and manages others in alignment with organizational cultureUnited Way of Northeast Georgia is an equal opportunity employer.Send Cover Letter and Resume to hr@. ................
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