AWS Marketplace - Seller Guide

AWS Marketplace

Seller Guide

AWS Marketplace Seller Guide

AWS Marketplace: Seller Guide

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AWS Marketplace Seller Guide

Table of Contents

What is AWS Marketplace? .................................................................................................................. 1 Using AWS Marketplace as a seller ............................................................................................... 1 Contract structure for AWS Marketplace ....................................................................................... 2 Pricing of products in AWS Marketplace ........................................................................................ 3

Getting started as a seller ................................................................................................................... 4 Seller requirements for publishing free software products ............................................................... 4 Additional seller requirements for paid products ............................................................................ 4 Eligible jurisdictions for paid products .................................................................................. 5 AWS Marketplace Management Portal .......................................................................................... 6 Seller registration process ........................................................................................................... 6 Creating your public profile ................................................................................................. 7 Providing tax information ................................................................................................... 7 Providing US bank account information ................................................................................ 7 Completing the Know Your Customer process ........................................................................ 8 Completing bank account verification process ...................................................................... 10 (Optional) Add secondary users for the Know Your Customer procedure ................................... 10 Disbursement and buyer billing .......................................................................................... 11 Already a seller? ............................................................................................................... 12 Complaints handling policy ? Amazon Payments Europe ....................................................... 12 Seller toolkit ............................................................................................................................ 13 AWS Marketplace Commerce Analytics Service ..................................................................... 13 AWS Marketplace Field Demonstration Program ................................................................... 25 More resources in AWS Marketplace Management Portal ....................................................... 25

Preparing your product ..................................................................................................................... 27 Product delivery ....................................................................................................................... 27 Product pricing ........................................................................................................................ 29 Pricing models ................................................................................................................. 30 Changing pricing models ................................................................................................... 33 Changing prices ............................................................................................................... 33 Private offers ................................................................................................................... 33 Product refunds ............................................................................................................... 33 Regions and countries ............................................................................................................... 35 AWS Regions ................................................................................................................... 35 Countries ......................................................................................................................... 36 Private offers ........................................................................................................................... 36 How private offers work .................................................................................................... 36 Private offer experience for buyer ...................................................................................... 37 Private offers through channel partners .............................................................................. 37 Notes about private offers ................................................................................................. 38 Supported product types .................................................................................................. 38 Offer submission process ................................................................................................... 40 Reporting for private offers ............................................................................................... 41 Flexible payment scheduler ............................................................................................... 41 Channel partner private offers ........................................................................................... 42 Private offer upgrades and renewals ................................................................................... 48 Standardized contracts .............................................................................................................. 49 Standard Contract for AWS Marketplace .............................................................................. 50 Reseller Contract for AWS Marketplace ............................................................................... 51 Categories and metadata .......................................................................................................... 51 Naming and describing your product .................................................................................. 51 Choosing categories and keywords ..................................................................................... 52 AMI and container product usage instructions .............................................................................. 53 ...................................................................................................................................... 51 CloudFormation delivery ................................................................................................... 54

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AWS Marketplace Seller Guide

Monitoring and assessing application functions .................................................................... 54 Rotating programmatic system credentials and cryptographic keys ......................................... 54 Search engine optimization for products ..................................................................................... 55 Keywords ........................................................................................................................ 55 Software categories .......................................................................................................... 55 Highlights section ............................................................................................................. 56 Short description .............................................................................................................. 56 AMI-based products .......................................................................................................................... 57 AMI-based product delivery methods .......................................................................................... 57 Understanding AMI-based products ............................................................................................ 58 Product lifecycle ............................................................................................................... 58 AMI product codes ........................................................................................................... 59 Change requests ............................................................................................................... 60 Product Load Forms ......................................................................................................... 60 Single-AMI products ................................................................................................................. 61 Prerequisites .................................................................................................................... 62 Understand the self-service experience ............................................................................... 62 Create your single-AMI product .......................................................................................... 63 Create a change request ................................................................................................... 66 Get the status of a change request ..................................................................................... 67 Update product information .............................................................................................. 68 Update the allowlist (preview accounts) .............................................................................. 68 Update product visibility ................................................................................................... 69 Add an AWS Region .......................................................................................................... 69 Restrict an AWS Region ..................................................................................................... 70 Update support for future AWS Regions .............................................................................. 70 Add an instance ............................................................................................................... 71 Restrict an instance .......................................................................................................... 71 Update version information ............................................................................................... 72 Add a new version ............................................................................................................ 72 Restrict a version .............................................................................................................. 74 Update pricing ................................................................................................................. 75 Update availability by country ........................................................................................... 76 Update your EULA ............................................................................................................ 76 Update the refund policy .................................................................................................. 77 Give AWS Marketplace access to your AMI ........................................................................... 77 Remove a product from AWS Marketplace ........................................................................... 78 Troubleshooting common errors when submitting change requests ......................................... 78 AMI-based delivery using CloudFormation ................................................................................... 79 Building your product listing .............................................................................................. 80 Preparing your CloudFormation template ............................................................................ 80 Getting the cost estimate for your template infrastructure .................................................... 82 Architectural diagram ....................................................................................................... 82 Meeting the submission requirements ................................................................................. 83 Submitting your product request ........................................................................................ 84 Adding serverless application components ........................................................................... 84 Private images ......................................................................................................................... 90 Best practices for building AMIs ................................................................................................. 90 Securing resell rights ........................................................................................................ 90 Building an AMI ............................................................................................................... 90 Preparing and securing your AMI for AWS Marketplace .......................................................... 91 Scanning your AMI for publishing requirements ................................................................... 92 Verifying your software is running on your AWS Marketplace AMI ........................................... 92 AMI product pricing .................................................................................................................. 93 AMI pricing models ........................................................................................................... 93 AWS charges and software charges .................................................................................... 96 Custom metering pricing for AMI products .......................................................................... 97

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AWS Marketplace Seller Guide

Contract pricing for AMI products ..................................................................................... 103 AMI product billing, metering, and licensing integrations ............................................................. 106

Custom metering for AMI products with AWS Marketplace Metering Service ........................... 106 Contract pricing for AMI products with AWS License Manager ............................................... 109 Amazon SNS notifications for AMI products ............................................................................... 118 Amazon SNS topic: aws-mp-subscription-notification .............................................. 118 Subscribing an Amazon SQS queue to the Amazon SNS topic ............................................... 119 AMI product checklist .............................................................................................................. 119 AMI-based product requirements .............................................................................................. 120 Security policies ............................................................................................................. 121 Access policies ................................................................................................................ 121 Customer information policies .......................................................................................... 122 Product usage policies .................................................................................................... 122 Architecture policies ........................................................................................................ 123 AMI product usage instructions ........................................................................................ 123 Container-based products ................................................................................................................ 124 Getting help .......................................................................................................................... 124 Getting started with container products .................................................................................... 124 Prerequisites .................................................................................................................. 125 Creating a container product ........................................................................................... 126 Product lifecycle ............................................................................................................. 126 Updating a container product (legacy) ............................................................................... 126 Updating product visibility ............................................................................................... 127 Updating the allowlist of AWS account IDs ........................................................................ 127 Adding a pricing dimension ............................................................................................. 127 Updating dimension information ...................................................................................... 128 Updating pricing terms ................................................................................................... 128 Updating availability by country ....................................................................................... 129 Updating end-user license agreement ............................................................................... 129 Updating the refund policy of a product ........................................................................... 129 Creating the product ID and product code for your container product .................................... 130 Creating an initial listing ................................................................................................. 130 Creating or updating pricing details for container products (legacy) ....................................... 131 Integrating AWS Marketplace Metering Service for your container product ............................. 132 Integrating AWS License Manager for your container product ............................................... 132 Adding a new version of your product .............................................................................. 132 Updating version information .......................................................................................... 137 Creating or updating product information for your container product .................................... 138 Publishing container products (legacy) .............................................................................. 138 Publishing add-on products in Amazon EKS ....................................................................... 139 Container product scans for security issues ........................................................................ 145 Container-based product requirements ...................................................................................... 145 Security requirements ..................................................................................................... 145 Access requirements ........................................................................................................ 145 Customer information requirements .................................................................................. 146 Product usage requirements ............................................................................................ 146 Architecture requirements ................................................................................................ 147 Container product usage instructions ................................................................................ 147 Container products pricing ....................................................................................................... 147 Container pricing models ................................................................................................. 148 Contract pricing for container products ............................................................................. 149 Container product billing, metering, and licensing integrations ..................................................... 152 Hourly and custom metering with AWS Marketplace Metering Service ................................... 152 Contract pricing with AWS License Manager ....................................................................... 154 Hourly metering with AWS Marketplace Metering Service .................................................... 155 Custom metering for container products ........................................................................... 162 Contract pricing for Container products with AWS License Manager ....................................... 170

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