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|POSITION: |Marketing and Communications Manager|LOCATION: |Yarraville |
| | |DIRECT REPORTS: |Communications Officer and |
| | | |volunteers as required. |
|REPORTS TO: |CEO |APPROVED BY: |CEO |
|DATE PREPARED: |December 2016 |CEO SIGNATURE: | |
| | | | |
|PURPOSE: |
|Foodbank Victoria is an independent not for profit organisation that provides food relief to individuals and families experiencing |
|hardship. With more than 80 years’ experience, we are the state’s oldest and largest food relief organisation. In times of disaster |
|we are a leading provider of emergency food relief to Victorian communities as part the State Government’s Emergency Response and |
|Recovery Committee. |
|In 2014/15 we distributed 9.7 million kilos of food - the equivalent of over 17 million meals across metro, regional and rural |
|communities. We work with a network of corporate and community partners to source and distribute food with the aim of helping to |
|improve the lives of Victorians that need our support. |
| |
|The Position |
|The Marketing and Communications Manager is responsible for Foodbank Victoria’s marketing, communications, and public relations |
|activities, both external and internal, to add value and build profile for FBV, stakeholders and partners. |
|ACCOUNTABILITIES: |
|KEY RESULT AREA |PERFORMANCE STANDARDS |
|Lead a team in marketing, |Effective and productive management of direct reports, suppliers and volunteers within the |
|communications and public |department. |
|relations |Ensure that FBV’s values and goals are understood and practised throughout the team. |
| |Ensure that the Annual Plan is developed and met. |
| |Perform regular reviews with employees, identifying and resolving performance issues, training and |
| |development requirements. |
| |Maintain a climate that attracts, retains and motivates staff and volunteers. |
|Manage marketing, communication |Responsible for all FBV marketing, communications and public relations activities and materials |
|and public relations strategy |including our annual report, publications, websites, social media platforms, presentations and |
|and activities |media relations. |
| |Ensure articulation of FBV’s desired image and position and assure consistent communication of |
| |image and position throughout FBV to both internal and external parties. |
| |Responsible for editorial direction, design, production and distribution of all FBV publications. |
| |Develop and deliver media strategy and relationships with media stakeholders to ensure maximum |
| |positive exposure of FBV. |
| |Act as FBV’s representative with the media and secondary spokesperson to the CEO. |
| |Coordinate the appearance of all FBV print and electronic materials such as letterhead, use of |
| |logo, brochures, in line with the Foodbank Australia style guide. |
| |Provide counsel, technical assistance and resource materials to assist FBV departments in the |
| |marketing, communications and positioning of their activities, with a focus on assisting |
| |fundraising with messaging. |
| |Ensure that FBV regularly conducts relevant market research and monitor trends. |
| |Lead projects as assigned, such as cause related marketing and special events, both locally and in |
| |partnership with FBA. |
| |Design, support and oversee cross-functional teams throughout FBV when required. |
|Budget managed and achieved |Maintain financial discipline for the department |
| |Ensure that costs are appropriately controlled. |
| |Regularly analyse and report on the return on investment of all activities. |
| |Effectively contribute to the development of department budgets and monitor progress regularly. |
| |Develop short and long term plans and associated budgets for the marketing, communications and |
| |public relations program and its activities. |
|Self-management |Positive participation in regular leadership team meetings. |
| |Inform leadership team members of relevant marketing, communications and public relations |
| |department information as appropriate. |
| |Willingness to undertake training and development opportunities as appropriate. |
| |Effective time management and organisational skills demonstrated through ability to meet deadlines.|
| |Ability to problem solve the majority of issues within the department, only referring matters that |
| |require CEO approval |
| |Demonstrate the Foodbank Victoria values of empowerment, accountability, respect and integrity in |
| |all work activities. |
|Authorisation Level |This position has responsibility for income and expenditure for the department as outlined in the |
| |Annual Budget which is approved by the Foodbank Victoria Board in June of each year. |
| |Prior approval from the CEO is required for any single purchase or financial commitment of $1,000 |
| |or more and/or any monthly purchase or financial commitment of $4,000 or more. In the absence of |
| |the CEO, approval of two other departmental managers is required. |
| |All employment decisions must be approved by the CEO. |
|Physical Requirements |Ability to perform standard office based tasks including computer use. |
|KEY PERFORMANCE INDICATORS: |
|PERFORMANCE AREA |INDICATOR |MEASURES |
|Achievement of Key Results|Team works efficiently and effectively. |Staff and volunteers working with the department are |
| |Department budget. |effectively managed; measured through Employee |
| |Annual Plan. |Development Plans, volunteer satisfaction surveys and |
| | |return on investment reports. |
| | |Achievement of measurable targets in profile awareness, |
| | |through positive media coverage across all platforms, |
| | |social media indicators, including google analytics and |
| | |market research reporting. |
| | |Costs controlled within Budgeted limits. |
| | |Annual Plan achieved and then revised each year with new |
| | |goals identified and implemented. |
|FBV Values and Policies |Ensure a safe and healthy working environment |100% compliance with Foodbank Victoria’s policies and |
| |Treat fellow staff, clients, suppliers, all |procedures. |
| |others and the environment with dignity, |OHS policies and procedures applied to all staff and |
| |courtesy and respect |volunteer activities. |
| |Uphold the principles of equal opportunity and |Take part in 1 internal workplace audit every 12 months. |
| |maintain an inclusive workplace free of |No reported breaches in confidentiality. |
| |discrimination, harassment & bullying |All known violations of this FBV guidelines reported to |
| |Accept responsibility and accountability for |line manager. |
| |our actions, work performance and the use of | |
| |property | |
| |Act in ways that maintain our integrity, | |
| |reputation and the confidentiality of | |
| |information of all stakeholders | |
| |Act in the spirit, as well as the letter, of | |
| |the law and Foodbank Victoria’s policies | |
| |Report and act upon any known violations of | |
| |Foodbank Victoria policies. | |
|Team Performance |Provide a flexible and stimulating workplace |>90% Team meetings attended |
| |that encourages honest and effective |Training programs are achieved |
| |communication |Review discussions completed |
| |Nurture a culture of mutual trust, support and | |
| |encouragement where everyone’s contribution is | |
| |recognised equally | |
| |Commit to the achievement of Foodbank | |
| |Victoria’s goals and objectives in a manner | |
| |that promotes enjoyment and satisfaction in our| |
| |work | |
| |Celebrate excellence | |
| |Act and communicate ethically with all | |
| |stakeholders | |
| |Adhere to ethical purchasing procedures | |
| |Avoid all conflicts of interest | |
|BEHAVIOURAL COMPETENCIES: |REQUIRED (yes/no) |PRIORITY (H,M,L) |
|Conceptual Thinking – Considers how things fit together. Sees patterns or trends, makes the |Y |H |
|complex simple. | | |
|Acting Decisively- Takes action despite obstacles. Makes decisions quickly and in a crisis. |Y |H |
|Strategic Orientation – Understands, contributes to and aligns work/priorities to strategic |Y |H |
|business strategies. | | |
|Focus On Improvement – Sets and works to meet stretching goals. Makes improvements to |Y |H |
|systems and own work methods. | | |
|Impact And Influence – Knows own impact and able to persuade others and build alliances. |Y |H |
|Customer Service Orientation- Takes personal responsibility for customer satisfaction. |Y |H |
|Addresses customer needs. | | |
|Leadership – Promotes team effectiveness. Facilitates involvement, removes roadblocks and |Y |H |
|shares a compelling vision. | | |
|Developing And Coaching Others – Gives guidance and feedback. Creates development |Y |H |
|opportunities and helps others to grow and develop. | | |
|Self-Management – Knows own reactions and feelings, able to respond calmly and manage stress |Y |H |
|effectively, operates with honesty and integrity. | | |
|Teamwork and Co-operation – Co-operates and participates positively in the team. Values and |Y |H |
|encourages others input. | | |
|Commercial Acumen- Understands key business drivers and market place. Able to anticipate |Y |H |
|trends. Seeks to broaden own knowledge. | | |
|Flexibility – Looks for alternatives, tries new methods, learns new skills and takes on |Y |H |
|different roles. | | |
|KEY SELECTION CRITERIA: |
|QUALIFICATIONS |EXPERIENCE |COMPETENCIES |
|A recognized university qualification in |Minimum of 5 years professional experience |Seeks feedback and responds appropriately |
|marketing, communications, public relations|in a similar role, preferably in the not for|Copes with change, effectively |
|or advertising is required. |profit sector. |Takes initiative |
|Hold and maintain a current driver’s |Strong creative, analytical and |Works hard to meet and exceed |
|license and be prepared to drive. |interpersonal skills. |accountabilities |
|Professional development training |Demonstrated successful experience writing |Makes others feel valued |
|undertaken. |press releases, making presentations and |Is reliable, consistent and fulfils |
|Ability and willingness to work outside |negotiating with media. |commitments |
|normal office hours to support and/or |Excellent written and verbal communication |Maintains confidentiality |
|attend events on occasion. |skills. |Works collaboratively |
|Willingness to undertake a criminal record |Collaborative and inclusive working style. |Plans and organises work efficiently and |
|check |Financial management skills |effectively |
| |Well developed organisational and time |Understands our markets, supply chain and |
| |management skills |operations. |
| |Experience in the use of Microsoft programs.|Identifies opportunities to grow or improve|
| |Experience using and managing a CRM, |the organisation. |
| |preferably Salesforce. |Resourceful. |
| | |Innovative |
|I have read, understand and agree to this position |Name: | |
|description | | |
|Signature: | |
|Date: | |
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