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How to analyze a film trailer / teaser (methodology)

Film trailers, or previews, are short advertisements designed to entice viewers to see a movie. They usually run between 2 and 2.5 minutes, and the companies that produce them are very good at compressing a great deal of information into a short time

| |What to analyze |Answers |

|1 |Your general emotional response | |

|2 |The story within the trailer | |

| |-characters | |

| |-obstacles they face | |

| |-development between the beginning and end of the film | |

|3 |Methods used to lure you into the cinema | |

| |-storyline set up | |

| |-shots of visual effects | |

| |-stress elements | |

| |-emphasis on threat or danger | |

|4 |The actors | |

|5 |The montage: multiple shots are strung together to create | |

| |a unified meaning. | |

| |-the way the shots are assembled | |

| |-the pacing of the cuts | |

| |-the assembly illuminates or obscures the film's subject | |

| |matter behind the images | |

|6 |The sounds and the music | |

| |-the emotions the music conveys | |

|7 |Taglines and catchphrases used in the trailer | |

| |What is the information given? | |

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Giving one's opinion

- To my mind/ In my opinion

- It seems to me that

- I feel/ I believe that ....

- I can't help thinking that....

- My feeling is that ................

-As a matter of fact, I am convinced that ...............

- For my part, I consider that .................

Expressing enthusiasm

- It must be great, terrific ……………

- How interesting! fantastic!

- I'd just love to …………………..

-I was so impressed by ……………

-I can't wait to see that!

Expressing likes and dislikes

- I'm fond of / keen on noun or V+ -ING

- I fancy + noun /V -ING

- I enjoy V -ING

- I love + noun / V -ING

- I 'm mad/ crazy about + noun / V -ING

- I hate noun / V -ING

- I can't stand/ bear + noun / V -ING

- I can't put p with + noun / V -ING

-I don't go for it. (informal English)

Expressing preferences

- I prefer + noun / V -ING to noun / V -ING

- I'd rather V than V

- I feel more like V -ING than noun / V -ING

- Instead of noun / V -ING

- I like it better/ best.

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