F01.justanswer.com



Strategic Plan Part II- Environmental Analysis and Setting Strategic GoalsLaQuenta ReynoldsHCS/589 Health Care Strategic ManagementMay 15, 2017Dr. Julie HayekStrategic Plan Part II- Environmental Analysis and Setting Strategic GoalsBy definition, a strategic plan is designed to be used for 3 to 5 years or more. An Organizational Structure requires strategic planning for the organization to function properly. As an organization it is important for Heart2Heart Outreach Center to conduct an environmental scan. The intent of this paper is to conduct a SWOT analysis, which will help determine performance gaps. The organization will assess its internal strengths and weaknesses and analyze the industry for opportunities and threats. An environmental analysis will disclose the organization's present and prospective customers and evaluate the impact of the following factors: Consumer and social, competitive, technological, economic, and legal and regulatory. These factors are important when developing a new health care organization and ensuring the success of the company. Our organization will implement its values based on the “SWOT Analysis”, which is an analysis and or the study of an organizations internal strengths and weakness, along with its external opportunities or threats (see illustration below). ????SWOT Analysis??Location of FactorType of Factor??FavorableUnfavorable??InternalStrengthsWeaknesses??Access to many different resources and informationShortage of certain services??One stop shop for almost every medical related issueAbsence of a well formed organization structure since it is a new venture??Knowledgeable and experienced teamDifficult to attract donations as the organization is new in the field??All Insurance acceptedTrust issues of the public??Value Chain systemPresent state of weak market base and popularity??ExternalOpportunitiesThreats??Ability to contract with other health care facilities and work togetherCompetitors offer supplies which the organization lacks in??Organizing health care events to promote education on health and other resourcesConstant change in medical technology??Collaborate with various health plan providers who provide operational grants.Effectiveness of the facilities provided??The name of 'Non-Profit Organization' could be used to attract peopleThreats related to insurance issues??Marketing through social media to gain an advantage over competitorsThe state of economy and availability of requirements??????Assessment of Internal Strengths and WeaknessesOur organization has access to many different resources and information available to help the community. Individuals will have a wide range of services offered to them such as medical care to housing assistance. Encounters with our competitors in which they offer supplies we may be lacking in. Improving our market base and informing the community of our organization to produce clientele.Analysis of Opportunities and ThreatsOur organization will have the ability to contract with other health care facilities and work together to provide care and services to those in need. Also organizing health care events to promote education on health and other resources. Our organization could face certain threats such as the constant changes in medical technology. The services rendered are not effective and efficient for the consumers. Present and Prospective CustomersHeart2Heart Outreach present and prospective customers are low income families and uninsured.Evaluation of the Impact Factors: Consumer and Social:The organization is a boon to the lower class of the society.This helps them to get treatment of the same level as of the rich people.The customers will be happy about the services they get for reasonable prices.The motivation given by the organization would be taken up by other organizations in other fields as well to help the public.This would lead to the total upliftment of petitive:The competition would be tight in such a fieldThe root of popularity is in the opinions of previous customers.A good opinion will require good petitors would try to introduce newer technologies to gain advantage. This has to be faced using proper counter strategiesTechnological:Importance of technology is rapidly increasing in the medical field.Latest technology is a key factor which would attract customers.Along with the introduction of new technology, people with expertise in operating them also has to be employedWith use of such technologies, people can live healthier, more productive and independent lives.Economic:People with lower economic backgrounds are helped the mostSince the organization does concentrate on profit, trust of public will increaseThere would be economic issues in the beginning, since the organization is a new one.It would also be difficult in the beginning to gain economic or financial support.Legal and Regulatory:There would be legal documents to be verifiedAny public related issue will require proper legal backupThere has to be proper regulatory authority inside and outside the organization.Authorities should be able to counter and defend possible legal attacks from competitors.Significance and Implications of an External Environmental AnalysisThe purpose of environmental analysis is for the organization to identify all the external and internal elements that can impact and or affect to company’s operations and performance. We conducted an environmental analysis to categorize and organize/structure changes and issues created by competitors; to identify and analyze current important issues and changes that will affect the organization; to speculate on the likely future events and changes that will have significant impact on the organization; to provide information for the development of the organization's internal analysis, mission, vision, values, goals, and strategy, and; to foster strategic thinking throughout the organization.Describe possible implications of environmental analysis in the creation of your strategic plan.Analyze evolving external issues that can have an impact on the strategic plan. Evaluate benefits of competitive analysis as part of the strategic planning anization AssessmentEvaluate the organization's ability to accomplish its mission, goals, and objectives as set in previous strategic plans.Evaluate the organization's ability to respond to internal and external changes and challenges.Goals and Objectives (3-5 year period)Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas. You will have two to three goals for each year, with two to three measurable objectives for each goal.Goals may span several years.Outline your goals and objectives clearly and provide a narrative explanation for each of them.ConclusionReferencesTaylor, N. F. (2016, April 01). SWOT Analysis: What It Is and When to Use It. Retrieved September 26, 2016, from ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download