1 - City University of New York



Dr. Ira Rudowsky BUSN 3110/CISC 1597/TVRA 3537

Fall 2017 NET Course

New Media & Business

Text: Social Media Marketing: A Strategic Approach /Barker, Barker, Bormann, Neher / 2e/ ISBN 978-1-305-50275-8 / South-Western Cengage Learning

Test and Grading Policy:

a) 2 exams – 70% (b) Homework/papers/project - 30%

For full credit, homework is expected on the due date. Late homework will receive partial credit. The latest it can be handed in is the day it is covered on a test.

The final exam is December 14th, 8:30 – 10:30 PM.

Calendar of Special Dates

contains the academic calendar.

Important Dates

Thursday, August 31 Last day to add a course

Tuesday, September 5 Last day to file for elective course Pass/Fail

Thursday, September 14 Last day to drop a course without a grade

Friday, September 15 Last day to file for Fall Semester graduation (December 31 or February 1)

Tuesday, September 19 Conversion Day; Classes follow a Thursday Schedule

Thursday, November 9 Last day to resolve Spring 2017 and Summer 2017 incomplete grade (INC)

Friday, November 10 Last day to withdraw from course with a W (non-penalty) grade

Tuesday, November 21 Conversion Day; Classes follow a Friday Schedule

Academic Integrity

The faculty and administration of Brooklyn College support an environment free from cheating and plagiarism. Each student is responsible for being aware of what constitutes cheating and plagiarism and for avoiding both. The complete text of the CUNY Academic Integrity Policy and the Brooklyn College procedure for implementing that policy can be found at this site: If a faculty member suspects a violation of academic integrity and, upon investigation, confirms that violation, or if the student admits the violation, the faculty member MUST report the violation.

Accommodations for Students with Disabilities

In order to receive disability-related academic accommodations students must first be registered with the Center for Student Disability Services. Students who have a documented disability or suspect they may have a disability are invited to set up an appointment with the Director of the Center for Student Disability Services, Ms. Valerie Stewart-Lovell at 718-951-5538. If you have already registered with the Center for Student Disability Services please provide your professor with the course accommodation form and discuss your specific accommodation with him/her.

College Regulations

All students should read carefully and thoroughly the 2015-2016 Brooklyn College Undergraduate Bulletin for a complete listing of academic regulations of the College. The state law regarding non-attendance because of religious beliefs shall be followed as given in the Brooklyn College Bulletin, Undergraduate Programs.

Course Outline

1. The Role and Importance of SMM.

2. Goals and Strategies.

3. Identifying Target Audiences.

4. Rules of Engagement for Social Media Marketing.

5. Social Media Platforms and Social Networking Sites.

6. Micro blogging.

7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars.

8. Video Marketing.

9. Marketing on Photo Sharing Sites.

10. Social bookmarking and news aggregation, collaboration.

11. Content Marketing: Publishing Articles, White Papers, and E-books.

12. Mobile Marketing on Social Networks.

13. Social Media Monitoring.

14. Tools for Managing the SMM Effort.

15. Social Media Marketing Plan.

I can be reached via e-mail at rudowsky@brooklyn.cuny.edu

All class material will be found under Blackboard. Look under My Courses for

BKL01_BUSN._3110_NET1_1179_1: 2017 Fall New Media & Business NET1 BUSN 3110 [15240] CISC 1597 [15907] TVRA 3537 [16499]

Office: Ingersoll 1417 Phone: 951-5000 x2062

Office hours: Tues 12:45 – 1:45 Thurs 3:45-4:45 and by appointment

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