The Role of Marketing Research - SAGE Publications Inc

customer satisfaction, developing new products, and evaluating various forms of advertising executions and pricing tactics. But, the use of marketing research information is not limited to just the marketing department. It can be used by all levels of management to make decisions Figure 1.2 Percent of Time Consumers Spend With Each Media ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download