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Arina Nikitina

Improve Your Writing Skills

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Improve Your Writing Skills ? 2012 Arina Nikitina & Ventus Publishing ApS ISBN 978-87-403-0138-0

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Improve Your Writing Skills

Contents

Preface

1

Introduction

2

Reading Behaviors in the Real World vs Online

2.1

Introduction.

2.2

5 Major Differences Between Online Writing and Print

3

The Keys to Understanding Your Audience.

3.1

3 Questions to Address with Your Writing

3.2

Communication Triangle

3.3

Who Are You Writing To? Creating Reader's "Avatar"

3.4

Writing With Purpose

3.5

Who Are You? - Finding Your Voice

4

How to Create Connection with Your Readers

4.1

Reasons to Connect with Your Readers

4.2

3 Infallible Steps to Creating Instant Connection

4.3

Golden Ratio of Trust: Give First

Contents

6 7 8 8 8 13 13 13 15 17 19 21 21 22 25

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Improve Your Writing Skills

5

Writing for Web

5.1

9 Guidelines for Effective Online Communication

5.2

Writing for People and Search Engines

5.3

What is SEO?

5.4

Why SEO Techniques are Making Writing Profitable?

5.5

How to Optimize Your Content for Search Engines?

6

Intelligent Creation of Micro-Content

6.1

6 Rules for Creating Eye-Catching Headlines

6.2

Do's and Don'ts of Headlines

6.3

20 Best Headline Formulas That Work

7

The Ninja Tricks of Email Marketing

7.1

Is Email a Dying Species?

7.2

Getting your Email Opened: Writing a Compelling Subject Line

7.3

How to Make your Subject Line Spam-Filter-Proof?

7.4

Having Your Email Read: 5 Must-Follow Rules of Email Writing

7.5

Double-Check Your Message: the Three "U" Criteria

8

References

I joined MITAS because I wanted real responsibili

Contents

26 26 29 30 31 31

35 35 37 38

42 42 43 45 47 49

51

e Graduate Programme for Engineers and Geoscientists

Mitas

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Real work International opportunities

ree work placements

Month 16 I was a construction

supervisor in the North Sea advising and helping foremen solve problems

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