PDF Manager 26% Other 21% 15% Workshops Dealer/Principal 20% ...

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The NewsMagazine of the Pre-Owned Industry

2019 MEDIA KIT

arcanada

Auto Remarketing Canada READBY: CAPTIVE &

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The NewsMagazine of the Pre-Owned Industry



VOL. 6, NO. 1, JANUARY-FEBRUARY 2018

PROFILES IN LEADERSHIP

Plus: Spotlight on Auto Finance

What sets us apart...

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1 Original Content Auto Remarketing Canada is THE leading publication for the used-car and remarketing industry. Our experts provide original and timely content for the industry.

Joe Overby

Nick Zulovich

Sarah Rubenoff

3 Digital Presence We are everywhere our readership needs us to be. Find the latest news on arcanada, Twitter, LinkedIn, Facebook and now on the Auto Remarketing Podcast.

5

Auto Remarketing Canada READBY: CAPTIVE &

INNEDWEPCEANRDEDNETALFEINRASN|CUESCEDOMCPAARNDIEESAL| EBRASN|KUSS|EADUCTOARAUMCATNIOANGSER|SR|EMFLAEREKT,ELTEINAGSE&,

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VOL. 5, NO. 3, MAY-JUNE 2017

The NewsMagazine of the Pre-Owned Industry

THE EXECUISTSIVUEE

Plus Leading Independent Dealers

4

E-News

Scheduled and breaking news platforms that reach over 5,000 subscribers.

Longevity

We've had a footprint in Canada for almost 20 years now. Starting with our Auto Remarketing Canada Conference and then expanding to our magazine.

Oversized

You worked hard developing your message and brand. Show it off in our 10.5in x 12.5in magazine.

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2019 MEDIA GUIDE

6 Live Events Auto Remarketing Canada is THE leading conference for the used-car and remarketing industry.

2018

CANADA'S USED CAR CONFERENCE

3 CONTENT TRACKS FOCUSED ON

2017 Attendance

720+

Attendees

12+

Hours of Networking

Retail -- Auto Finance -- Remarketing

7%

11%

26%

58

Speakers

9

Keynotes

22

42 Sponsors

Workshops

35 Exhibitors

8

Panel Discussions

9 Industry Partners

Manager 26% Other 21% Dealer/Principal 20% Executive 15% Director 11% Senior VP 7%

15%

Attendance By Title

21% 20%

{

Industry Recognition

Each year, we tip our hats to the good work being done across the industry.

9

Bonus Circulation

Enhance and expand your marketing efforts at Auto

Remarketing Canada Conference and IARA.

Auto Remarketing Canada

8

Auto Rema The NewsMagazCinAeRPoETfIAtVDhEeB&PYrI:eN-NODEwEWPneECdNADInREdNDusTEtArFyLINERANSC|EUCSEODMCPAANRIEDSEA|LBEARNSK|SU|SAEUDTCOAARUMCTAINOANGSE|RRSE|MFALREKETE,TLINEGAS?&E,URSEENDT-VAELHEIXCELCE

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Ftheeatlueraedserosnof Auto Remarketing Canada 10E0R TheNewsMagazineofthePre-OwnedIndustry



?

VOL.

6,

NO.

1,

Biggest Names

JANUARY-FEBRUARY 2018

in

the

Used-Car

Business

VOL. 6, NO. 5, SEPT

the pack; see

what makes

PROFILES IN LEADERSHIP

them thrive.

LPeogwale/RreFgeualtautroersyoMnoUvseesda-nCdarMSourpeply,

10

Plus: Spotlight on Auto Finance

Industry Partners

Our writing staff has great relationships with industry thought leaders, data providers, associations, alliances and organizations. All to bring the reader the latest trends, best practices and impactful changes to the industry.

3

IN PRINT

Auto Remarketing Canada

READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

Auto Remarketing? Canada

The NewsMagazine of the Pre-Owned Industry



VOL. 6, NO. 1, JANUARY-FEBRUARY 2018

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PUBLISHED BY

PROFILES IN LEADERSHIP

Plus: Spotlight on Auto Finance

Cherokee Media Group (CMG) is the publisher of leading business-to-business media brands for the auto remarketing, auto finance and used-car industry in the United States and

Canada. CMG has delivered news to this industry for over 25 years. Reaching franchised and independent dealers,

remarketers, auctions, OEM executives, captives, independent finance companies, banks and more.

CMG also produces a number of conferences that bring together the automotive and auto finance industry to address the trends impacting the retail, finance, repossession and whole sectors.

Auto Remarketing Canada, a property of Cherokee Media Group, brings the top news from the Canadian remarketing industry to thousands of subscribers. We can help you reach and

engage this influential, aware and connected audience.

JANUARY FEBRUARY

Bi-Monthly

4

READ BY:

NEW-CAR DEALERS USED-CAR DEALERS

MANUFACTURERS FLEET, LEASE & RENTAL EXECUTIVES

CAPTIVE & INDEPENDENT FINANCE COMPANIES BANKS

WHOLESALE PROFESSIONALS

9,000 Desks & Inboxes

2019 MEDIA GUIDE

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READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

Auto Remarketing? Canada

The NewsMagazine of the Pre-Owned Industry



VOL. 6, NO. 1, JANUARY-FEBRUARY 2018

PROFILES IN LEADERSHIP

JANUARY-FEBRUARY

Ad Materials: 1/22

Women & Automotive: Profiles In Leadership ? Profile stories and business best practices from

top automotive leaders in Canada. >> The Finance Issue

Plus: Spotlight on Auto Finance

MARCH-APRIL

Ad Materials: 2/27

Auto Remarketing Canada Conference Issue ? In-depth descriptions of this year's speakers

and conference sessions. ? Comprehensive analysis on the used-car market. >> Special Section: Remarketing &

Used-Car Industry Awards >> Special Section: Remarketing's Under 40

SPECIAL CONFERENCE ISSUE

Auto Remarketing? Canada

The NewsMagazine of the Pre-Owned Industry



VOL. 6, NO. 2, MARCH/APRIL 2018

WOMEN&

AUTOMOTIVE

CANADIAN LEADERSHIP FORUM

MARCH 29, 2018

THE WESTIN HARBOUR CASTLE TORONTO

39

Speakers

32

Education Sessions

186

Dealers Registered

35

Sponsors & Industry Partners

12+

Hours of Networking

Principal/Dealer

Sr. Manager &

Manager

37%

C-Level Executive

Sr. Director &

Director

SVP & VP

Other

3% 11%

10%

Attendance

By Title

11%

28%

Sr. Manager & Manager Sr. Director & Director SVP & VP Other Associate C-Level Executive

12%

10%

11%

12%

Attendance

By Title 15%

40%

15

Speakers

6

Education Sessions

13

Sponsors & Industry Partners

4+

Hours of Networking

Special Section:

AUTO REMARKETING CANADA CONFERENCE

The Auto Remarketing Canada Conference, presented by CARPROOF and TradeRev, is an annual event that brings together all corners of the remarketing and used-vehicle industry for two days of learning, sharing and networking.

Technology and a new consumer and dealer mindset is changing all facets of Canada's remarketing and used-vehicle industry.

And the Auto Remarketing Canada Conference is here to provide you with the relevant data and actionable solutions your business needs to thrive and succeed in this industry.

Just like the topics you see covered in our bimonthly magazine, the conference will delve

into such areas as the used-car purchase journey, digital retailing, digital F&I and ntech, consumer pain points, SEO, economic trends that impact the used-car business and more.

And we will accomplish that through 32 educational sessions and 39 speakers over the course of two days.

But it goes beyond that. Equally important are the networking opportunities and getting to know the 27 exhibitors on site to make new connections in the used-car space.

And while you're on site, use this publication as a handy guide to learn more about award winners, our "Remarketing's Under 40," speakers and sessions, and much more.

Photo by Jonathan Fredin.

Awards on tap for Auto Remarketing Canada

Speaking of awards, the event includes a Used Car Awards luncheon on March 27, which is sponsored by TradeRev. The following awards will be announced then:

Franchised Dealer of the Year, sponsored by ADESA Canada

Best Dealer Group, sponsored by TradeRev

Vincentric's certified pre-owned awards program

On March 28 is another awards luncheon: the Remarketing's Under 40 awards event, sponsored by eBlock.

In addition to the Under 40 awards, the luncheon will include awards from the International Automotive Remarketers Alliance and Cox Automotive.

CANADA'S Sponsored by

USED CAR AWARDS

LUNCHEON

MARCH 27, 2018

FRANCHISE DEALER OF THE YEAR

Presented by:

BEST DEALER GROUP

Presented by:

BEST CPO VALUE AWARDS

Presented by:

Presented by:

MARCH 28, 2018

8 Auto Remarketing Canada



March-April 2018

March-April 2018



Auto Remarketing Canada 9

MAY-JUNE

Ad Materials: 5/21

Canada's Top Independent Dealers ? Feature stories on leading independent

dealers in Canada and insight on what makes them successful.

6

2019 MEDIA GUIDE

Editorial Calendar

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McLaren Toronto

Koch Auto Group uses e-commerce to meet consumers `where they are'

By Sarah Rubenoff, Correspondent

EDMONTON -- In 2017, Western Can-

ada's Koch Automotive Group launched an e-

commerce website for its client-base, featur-

ing tools like online deposits and reservations,

customer accounts, wish lists and more.

Feedback so far has been positive, Koch

Ford Lincoln assistant general manager Jere-

my Koch told Auto Remarketing Canada, and

"customers are generally surprised by every-

thing that they can do on our website."

The platform allows consumers to

browse inventory, speak with live operators

and reserve a purchase -- all online. The web-

site offers a 24/7 live chat option through a

Photos courtesy of respective dealers/dealer groups.

third party. However, when a user asks a question, files a lead, books a test drive, or places an

online deposit, these transactions go straight

to Koch's in-house internet sales team.

Like they would at a brick-and-mortar

store, consumers can schedule test drives and

even negotiate pricing. And like on most deal-

ership websites these days, shoppers can write

and publish vehicle reviews review, as well as

read other customers' opinions.

Shoppers can also create user accounts, which enable them to track prices of vehicles

Koch Ford Lincoln assistant general manager Jeremy Koch. Photo courtesy of dealership group.

they are watching and save vehicles to their

personal wish lists. Koch Ford has implement-

ed price tracking; now, a customer can suggest

The website solution has been rolled out

a reasonable price, and if the vehicle drops to across all of the dealer group's Alberta line-

the requested price within 30 days, the cus- up, including DK Ford in Leduc, Koch Ford in

tomer will be alerted.

Athabasca, and Koch Ford and Koch Lincoln

Additionally, there's a "Reserve" option in Edmonton.

offered; it lets consumers reserve a vehicle

with a refundable 1-percent deposit.

`Playing catch-up with the consumer'

One a customer purchases a vehicle from

But it's not so much that Koch Auto is

a Koch store, they are able to view the pur- focusing on being "cutting edge," Koch told

chase history of their vehicle, including ser- Auto Remarketing Canada.

vice and maintenance receipts, on the same

Instead, he explained, "We are play-

ing catch-up with the consumer and meeting

them where they are already doing the majori-

ty of their transactions."

In of

our the

Leading Franchised Dealers country's top dealer groups

& Dealer Groups issue, Auto and franchised dealers. Our

Remarketing Canada showcases some "The combination of offering our customers a modern and

goal: Provide snapshots of the strategy familiar shopping experience

And Koch Auto Group's new e-commerce website is a reflection of just that.

The AGM also said the site was also a result of the dealer group feeling limited by the

from Canada's dealer body as well as top industry trends, all through sharing their stories. and alleviating our own frustrations by what is

web offerings available to auto dealerships, "and we wanted to get onto a modern and open website platform.

Screenshot courtesy of dealership group ticket, or other potentially big-ticket items.

available to dealers led us to

"Once we started looking outside of our

And as for transparency, Koch said, "The

develop an e-commerce website." industry, we found plenty of suitable solu- price they see online should be the actual price tions, and we got inspired by the possibilities of the product."

Jeremy Koch

and opportunities to better serve our customers," Koch said. "The combination of offering The steps: building an e-commerce website

OpenRoad Auto Group

Koch Ford Lincoln

our customers a modern and familiar shop-

In building its e-commerce website, the

Pfaff Automotive Partnerpsing experience and alleviating our own frus- Koch Auto Group dealer group started in-house through trial

trations by what is available to dealers led us to and error, experimenting with multiple plat-

develop an e-commerce website."

forms and websites before adopting their cur-

user account, adding even more convenience

As to what two customer pain points rent solution.

post-purchase.

the website was meant to address? Koch says

After deciding on a framework and pro-

The aim of these user accounts is to save it comes down to two things: convenience gramming language, the dealership then

time during a long purchase journey, Koch said. and transparency.

looked at sourcing a development team.

When it's time to pay, consumers are di-

What he means is that if a customer sees

The dealer group also ran a survey after

rected to use a major credit card or a PayPal a product they want, they should be able to se- it first launched the site last year. At the time

account to complete their transaction.

cure that product in real time, just like a plane of the survey, 43 percent of Koch's customers

said they would buy a car online, and 23 percent said they would use the online deposit tool.

Koch offered this piece of advice for dealers looking to implement the same type of online tool: "If you are a dealer considering going into e-commerce, be committed to the user's experience, and be patient with the time it takes to develop your own website and the resources required to execute it."

The `new showroom' Customers of Koch Auto Group are en-

joying the accessibility of the website, and Koch says, "We appreciate being able to see consumer engagement evolve day-by-day."

KOCH // continued on page 17

10 Auto Remarketing Canada



July-August 2018

Rolls Royce Motor Cars Vancouver. Photo courtesy of OpenRoad Auto Group.

OpenRoad Auto Group capitalizes on unique, niche brands

By Sarah Rubenoff, Correspondent

VANCOUVER -- Vancouver-based OpenRoad Auto Group -- comprised of 23 stores and 19 brands -- has had a busy past year.

The dealer group expanded into the U.S. for the first time with the acquisition of a Bentley, Rolls Royce and Lamborghini store in Bellevue, Wash., south of Seattle. And the dealer group added the McLaren nameplate, well-known in the Formula 1 racing world, to its Seattle-area lineup this past spring. This makes them the only retail partner for McLaren Automotive in the Pacific Northwest.

And north of the border in Vancouver -- the dealer group's home city -- it opened its remodeled Rolls Royce Vancouver showroom and held a launch party in March for its new Karma Vancouver store -- the third in the county, and the only rooftop for the hybrid supercar brand in Western Canada.

Karma -- a luxury hybrid supercar brand -- and Rolls Royce, are both known for their elite customers.

When discussing the launch of the Karma store, Aly Jiwani, general manager of both the OpenRoad Karma Vancouver and Rolls Royce Motor Cars Vancouver stores, told Auto Remarketing Canada in a phone interview, "Vancouver, being such a destination for peo-

ple to have high end supercars and exotic cars, you know we want to be a part of everything that we can that way."

Jiwani added that being a part of the Vancouver culture is important to the dealer group, so Karma "was just a natural fit" for OpenRoad.

But what's particularly unique about the Karma brand and its sole model, the hybrid Revero, is that it is environmentally friendly, as well. In fact, the model was named the 2018 "Luxury Green Car of the Year" by the Green Car Journal.

As for whether the award has served to bring in new leads to the store, Jiwani explained, "More than anything else, especially at this level, people are wanting that car that nobody else has, and if they can add the fact that it won that award, that's just a nicer story to tell.

"Our customers like the fact that it is so environmentally friendly, but it is so unique and it has a very exotic look to it, as well," Jiwani added.

He calls the Karma brand the "best of both worlds" -- green and luxury.

The new store, which opened with a Soutnern California-inspired party this past March, is unique in and of itself, as well. It is one of only three Karma stores in Canada;

Aly Jiwani, general manager of OpenRoad's Karma Vancouver and Rolls Royce Motor Cars Vancouver. Photo courtesy of OpenRoad Auto Group.

there is also a Karma rooftop in Montreal and one in Toronto.

And the Revero? Even more elite. In fact, according to Jiwani, there will only be 40 sold in Western Canada over the next two years. And currently, there are only about four in Vancouver -- all of which were sold during the first two months the store was open.

This is perhaps not surprising, since the Karma factory in Moreno Valley, Calif., only

builds one Revero per day in North America. And each vehicle is made by hand.

According to Jiwani, the Karma brand stands out primarily because of "the way the car looks".

"Again, it's one of those cars that no one else has, and there are only a few in Vancouver right now, where there are hundreds of Fer-

OPENROAD // continued on page 17

July-August 2018



Auto Remarketing Canada 11

JULY-AUGUST

Ad Materials: 7/23

Franchised Dealers/Leading Dealer Groups of Canada ? Showcase Canada's top dealer groups. ? Best practices from the country's top dealers.

SEPTEMBER-OCTOBER

Ad Materials: 9/24

Power 100: Biggest Names in the Used-Car Business ? Power features provide an in-depth look

at how these leaders shape Canada's remarketing industry. >> Special Advertising Section: Power Profiles

READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

Auto Remarketing? Canada

The NewsMagazine of the Pre-Owned Industry



VOL. 5, NO. 6, NOVEMBER-DECEMBER 2017

THE INNOV TION ISSUE

READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS

Auto Remarketing? Canada

The NewsMagazine of the Pre-Owned Industry



VOL. 6, NO. 5, SEPTEMBER-OCTOBER 2018

POW10E0R

Biggest Names in the Used-Car Business

Power Features on Used-Car Supply, Legal/Regulatory Moves and More

A leader in the subprime credit industry, Autonum Capital with over 12 years of experience has a wide range of services and products directed to both dealers and consumers. Serving Quebec, Ontario and now Atlantic Canada, the core business consists of offering subprime financing solutions to consumers. Autonum underwriters are seasoned professionals offering an average response time of less than 15 minutes. In September 2017 Autonum created an industry first by offering same day funding. They have assisted thousands of customers get into a reliable vehicle while helping rebuild their credit score. Autonum also work with dealers to increase sales, with marketing plans that optimize online visibility and maximize digital footprints through targeted campaigns and videos. With the recent launch of the AutonumGO sales platform, consumers are now able to shop for vehicles in their local area with pre-approvals directly online.

Visit autonum.ca or call 1.866.243.6235 for more information.

NOVEMBER-DECEMBER

Ad Materials: 11/5

The Innovation Issue ? Each year, starting in 2019, this issue will go in-depth on a different

area of innovation or technological advancement in the auto industry. >> Special Section: Wholesale Trends & Auction Life >> Special Section: Spotlight on Commercial Consignors

Plus: Latest details on Auto Remarketing Canada Conference and Women & Automotive

Auto Remarketing Canada

7

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