Survey of Innovation and Business Strategy, 2012

Investment, Science and Technology Division (ISTD)

Survey of Innovation and Business Strategy, 2012

CONFIDENTIAL once completed Si vous pr?f?rez ce questionnaire en fran?ais, veuillez nous appeler au 1-800-461-1662.

Please provide your email address.

Email address C0009

Please verify the business name, address and contact name, and correct where needed.

Legal name C0001

Business name C0002

First name

C0008

Last name C0028

Y Address (number and street)

C0004

L City

C0005

N Province, territory or state

Postal code or zip code

O C0006

C0007

GENERAL INFORMATION

N This information is collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19. COMPLETION OF THIS QUESTIONNAIRE IS A LEGAL REQUIREMENT UNDER THIS ACT.

IO Survey Purpose

Statistics Canada is undertaking this survey to provide useful statistical information on strategic decisions, innovation

T activities and operational tactics used by Canadian enterprises.

The survey also collects information on enterprise involvement

A in global value chains.

The information compiled by this survey will be used by

M the Canadian government to better understand the impact

of strategy and innovation decisions and the operational

R adaptations on the Canadian economy, including productivity

and competitiveness. This enables the government to develop policies to support industry in their efforts to improve

O productivity and competitiveness. F Your information may also be used by Statistics Canada for

other statistical and research purposes.

IN Fax or email transmission disclosure

Confidentiality The Statistics Act protects the confidentiality of information collected by Statistics Canada.

Data-sharing agreements To reduce respondent burden, Statistics Canada has entered into data-sharing agreements with provincial and territorial statistical agencies and other government organizations, which have agreed to keep the data confidential and use them only for statistical purposes.

Information on confidentiality, data-sharing agreements and record linkages can be found on the last page of this questionnaire.

Record linkages To enhance the data from this survey, Statistics Canada may combine it with information from other surveys or from administrative sources.

Statistics Canada advises you that there could be a risk of disclosure during the transmission of information by facsimile or e-mail. However, upon receipt, Statistics Canada will provide

R the guaranteed level of protection afforded all information

collected under the authority of the Statistics Act. Note: There is no risk of disclosure if you are completing a web-based

FO questionnaire online.

Further Information

If you require assistance regarding this survey, please contact Statistics Canada by telephone at 1-800-461-1662.

General guidelines

Who should complete this questionnaire? This questionnaire should be completed by the entrepreneur, CEO or a senior manager

with thorough knowledge of the enterprise and its strategic vision.

Reporting Please report amounts in Canadian currency for reference year 2012.

5-5300-542.1: 2013-02-25 STC/SAT-465-75452

Statistics Statistique Canada Canada

Business strategies and monitoring

1. Indicate which of the following long term strategies is the MOST IMPORTANT to your enterprise.

0010000

Check (?) only one

a. Main focus on good or service positioning (e.g. product leadership,

market segmentation, product diversification, improving quality)

1

b. Main focus on low-price and cost leadership (e.g. mass market)

2

2. When was your current long term strategy implemented?

3.

Year

0020000

Y When do you plan to make major changes to your current long term strategy?

L 0030000

Check (?) only one

N 1

a. Never

O 2

4.

b. Within one month

3

c. Within six months

N 4

d. Within one year

IO 5

e. After more than one year

T In 2012, which performance indicators did your enterprise use to monitor the performance of its

A LONG TERM strategic objectives?

Check (?) all that apply

a. Gross margin/operating margin growth

0040001

M b. Sales/income growth

0040002

R c. Shareholder dividends growth

0040003

O d. Market/customer share growth

0040004

INF e. Increased customer satisfaction

0040005

f. g. h.

Increased sale of new products Improved delivery time

FOR Other, please specify:

0040006 0040007 0040008 0041008

5. Which of the following statements best describes the strategic focus of your enterprise with respect

to its goods or services?

0050000

Check (?) only one

1

a. My enterprise focuses on maintaining or expanding the sales of existing goods or services

b. My enterprise focuses on introducing new or significantly improved goods or services regularly

2

9

c. Do not know

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5530542021

6. Which of the following statements best describes the strategic focus of your enterprise with respect to its marketing practices or methods?

0060000

Check (?) only one

a. My enterprise's long term focus mainly seeks to maintain or intensify

1

current marketing practices or methods

b. My enterprise's long term focus mainly seeks to introduce new or

significantly improved marketing practices or methods

2

9

c. Do not know

7.

Which of the following statements best describes the strategic focus of your enterprise with respect to its

Y operations and business activities?

L 0070000

Check (?) only one

a. My enterprise's long term focus mainly seeks to maintain or

N 1

optimize its current operations and business activities

O b. My enterprise's long term focus mainly seeks to introduce new or

significantly improved business activities or processes to its operations

2

9

N c. Do not know

IO 8. Which of the following statements best describes the strategic focus of your enterprise with respect to its organizational and management practices?

T 0080000

Check (?) only one

A a. My enterprise's long term focus mainly seeks to maintain or optimize 1 its current organizational and management practices

M b. My enterprise's long term focus mainly seeks to introduce new or significantly

R improved management practices or change its organizational structure

2

9

O c. Do not know

INF Enterprise structure

9. Is your enterprise a subsidiary of another enterprise?

0090000

1

Yes

R

3

No

FO 10. Where is your enterprise's head office located?

0100000

Check (?) only one

a. Canada

1

b. United States

2

c. Europe

3

d. Asia Pacific

4

e. All other countries

5

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5530542031

11. Does your enterprise have a subsidiary in the following locations?

Yes

No

a. Canada

1

3

0110010

b. United States

1

3

0110020

c. Europe

1

3

0110030

d. Asia Pacific

1

3

0110040

e. All other countries

1

3

0110050

12. Does your enterprise have more than one profit centre?

0121000

1

3

Yes ? How many? No

0122000

ONLY

13. Please indicate where the following types of decisions are made in your enterprise.

N

Check (?) only one option for each type of decision

TIO Type of decision MA a. Decisions on which suppliers will R be used

b. Decisions on the location of

O production or service facilities F c. Decisions on the location of

research and development

IN facilities

Primarily the

Canadian head office

Where are decisions made?

Primarily Canadian establishments (operations or profit centres)

Joint between the Canadian head office

and foreign parent

Primarily foreign parent

Does not apply

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

d. Decisions on the focus of research and development activities

R e. Decisions on the adoption and implementation of major advanced technologies

O f. Decisions on the source and type Fof financing arrangements

1 1 1

2 2 2

3

4

5

3

4

5

3

4

5

0130010 0130020 0130030 0130040 0130050 0130060

g. Decisions related to distribution

1

2

and logistics

3

4

5

0130070

h. Decisions related to support

services (i.e. human resources,

payroll, accounting and

1

2

bookkeeping, legal, marketing,

etc.)

3

4

5

0130080

Page 4

5530542041

Operational activities

14. In 2012, indicate which of the following business activities were undertaken by your enterprise in Canada and outside of Canada.

Check (?) all that apply for each business activity

Performed

Performed

in

outside

Business activities

a. Production of goods b. Provision of services

Canada

Within your enterprise

Outsourced (contracted out)

0141011

0141012

0141021

0141022

of Canada

Within your

Y enterprise

Outsourced (contracted out)

L 0142013

0142014

Does not apply

0143015

ON 0142023

0142024

0143025

c. d. e. f. g. h. i. j. k. l.

Distribution and logistics

Call centers and help centers

N Marketing, sales and after sales IO service

Software development

T Data processing A Information and communication

technology (ICT) services

M Legal services R Accounting and book-keeping O Human resource management INF Financial management

0141031 0141041 0141051 0141061 0141071 0141081 0141091 0141101 0141111 0141121

0141032 0141042 0141052 0141062 0141072 0141082 0141092 0141102 0141112 0141122

0142033 0142043 0142053 0142063 0142073 0142083 0142093 0142103 0142113 0142123

0142034 0142044 0142054 0142064 0142074 0142084 0142094 0142104 0142114 0142124

0143035 0143045 0143055 0143065 0143075 0143085 0143095 0143105 0143115 0143125

m. Engineering and related technical services

R n. Research and development (R&D)

O o. Other types of business activities, Fplease specify:

0141131 0141141 0141151

0141132 0141142 0141152

0142133 0142143 0142153

0142134 0142144 0142154

0143135 0143145 0143155

0141156

0142156

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5530542051

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