Binny T



Sanjay Ahuja

sanjay@

EXPERIENCE



Co-Founder

▪ Conceptualized and executed a SMS based local deals service

▪ Partnered with over 350 stores and managed relationships on an ongoing basis

▪ Implemented various viral and paid marketing strategies

▪ Interacted actively with users to get feedback, understand motivation and usage patterns

▪ Designed the product based on user recommendations

▪ Defined and monitored metrics to track conversions, cost and features

▪ Wrote the Business plan, performed valuation and raised investment from professional investors

Apollo Group July 2007 – February 2010

Sales and Business Development Manager – Online Marketing

▪ Ownership over $100 million of P&L and relationships with primary clients

▪ Understood clients sales targets and executed innovative online marketing strategies to achieve them

▪ Coordinated with the media, technology and creative teams to deliver clients online marketing goals

▪ Monitored the competition and altered strategies to retain clients business

▪ Pitched new business ideas to clients and worked to improve efficiencies of clients internal processes

Morgan Stanley, San Francisco July 2004 – July 2007

Senior Analyst – Investment Banking (Technology, Media and Telecom)

Internet and Mobile Business Development Strategies

▪ Developed market positioning strategies, competitive analysis and criteria to evaluate and prioritize new initiatives

▪ Analyzed market trends, pricing metrics and partnerships in online/mobile content and advertising

▪ Developed business use cases and metrics to measure the success of key initiatives at eBay, Yahoo, Nokia, AT&T

▪ Researched, analyzed and profiled various partnership and customer acquisition scenarios

$1 Billion Sale of Sam’s Telcome to Novotel Communications

▪ Constructed competitive intelligence analysis of the US telecom market and performed profitability, operating

efficiency analysis on peers

▪ Constructed merger accretion/dilution, DCF, premiums paid and exchange ratio analysis to determine purchase price

▪ Profiled and analyzed other potential partners and compiled presentations to board of directors

$100 million IPO of

▪ Analyzed the online recruitment industry, developed operating scenarios and strategies for international expansion

▪ Coordinated business and financial due diligence sessions with Dice senior management, accountants and lawyers

▪ Performed valuation on using

▪ Compiled the offering memorandum, investor presentation, investor relations guide and road show strategy

$200 Million Sale of ATX/Kleinrock to Wolters Kluwer

$165 Million Sale of Looking Glass Networks to Level 3 Communications

▪ Built a bottoms-up pure operational model, to construct the Income Statement, from core business and product drivers

▪ Composed the “Management Discussion & Analysis” and “Product Overview” sections in the memorandum

▪ Performed due diligence on target and acquiring company, by conducting management interviews, analyzing company's models and documents

▪ Structured analysis to determine enterprise value, equity value split and IRR

Morgan Stanley, New York June-August 2003

Summer Analyst – Information Technology

▪ Structured, evolved frameworks and developed the architecture overview for analyzing critical trading applications

▪ Developed and evaluated multiple approaches for the ‘Global Problem Management’ process

▪ Researched and prepared reports on the ‘Operational Improvement Program’ for the CIO and the CTO. Originated and developed indices and models that are currently being used as the official reporting model to senior management

HEALTHCARE (.COM) START-UP Chennai, India March-September 2001

Co-Founder

▪ Originated the initial concept and constructed the business plan with financial projections

▪ Segmented the market, identified target clients, and fine-tuned services offered

▪ Pitched the concept to leading doctors, hospitals and diagnostic laboratories, to obtain support from the industry

EDUCATION

MISSOURI UNIVERSITY, MO May 2004

Masters in Science, Computer Science and Engineering

▪ Graduate Student Representative to the Sesquicentennial Celebrations Committee

▪ Engineering School Representative to the Indian Graduate Student Association

UNIVERSITY OF MADRAS, Chennai, India May 2002

Bachelor in Engineering, Information Technology

▪ President – English Literary Association, Information Technology Association

▪ Internships – Pentamedia (Content), NIIT (Marketing), IMRB (Market Research), Pantaloons Retail (Sales)

ACTIVITIES

▪ School Leader – Young Business Leaders Initiative (YBLI), New York

▪ New Volunteer Recruiter – Asha for Education, St. Louis

▪ Rehabilitation and relief volunteer after the Gujarat earthquake, India

▪ Trinity College of Music, London - Western Classical Guitar

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