Easy Conversion Tracking with Magento
Easy Conversion Tracking with Magento Commerce
? 2018 Magento, Inc.
Page | 2
David Deppner
President, Psyberware
? 2018 Magento, Inc.
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Agenda ? A Practical "How To" Guide
? Better Reporting with Magento 2's Google Tag Manager Implementation
? Google Tag Manager (GTM) Setup ? Google Analytics Enhanced Ecommerce Reporting
? Ad Conversion Tracking Using Magento 2 & Google Tag Manager
? Google AdWords ? Bing Ads ? Facebook Ads
? More Things You Can Do
? Google Optimize for A/B Testing
? 2018 Magento, Inc.
Page | 4
About Me
? Merchant Background ? VP of IT & Ecommerce ? Early Magento B2B Site ? 2008 ? Early Magento 1 to Magento 2 Migration
? 2018 Magento, Inc.
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