Starbucks Company Profile - The Best Coffee and Espresso ...

stores, and reinvigorating the Seattle’s Best Brand coffee. A statement from CFO Troy Alstead this March paints this picture: “We clearly hit a wall and didn’t do very well in the 2007/2008 time period. From here forward, when we grow Via, Seattle’s Best Coffee and consumer products, there’s less investment for each dollar of revenue.” ................
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