PDF Engaging A Life Using Big Data

Engaging A Life ? Using Big Data

Health Marketing & Physician Strategy Summit Monica Doyle, VP Strategy and Market Development, Linda MacCracken, VP Advisory Services

AGENDA

Engaging A Life -- Using Big Data

1

Harnessing Big Data and integrating prospect, clinical, and financial data from multiple streams is key to sustainable market engagement.

2

Learn the components of Big Data and how to apply marketing analytics to super-engage prospects and patients for strong outcomes.

3

Hear how one system is approaching new markets and expanding new channels.

2

AGENDA

Engaging A Life -- Using Big Data

1

Harnessing Big Data and integrating prospect, clinical, and financial data from multiple streams is key to sustainable market engagement.

2

Learn the components of Big Data and how to apply marketing analytics to super-engage prospects and patients for strong outcomes.

3

Hear how one system is approaching new markets and expanding new channels.

3

BIG DATA DEPENDS ON THE STRUCTURE OF

Affiliation

THE SYSTEM

Engagement

Performance

$

Owned

Affiliates

4

4

BIG DATA DEPENDS ON THE STRUCTURE OF

Affiliation

THE SYSTEM

Engagement

Performance

$

Owned

Affiliates

5

5

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