University of North Carolina at Wilmington



UNCW Student MediaSpring 2010 SurveyRev. 2Internet UseHow much total time do you spend online in an average day?NoneLess than 30 minutesMore than 30 minutes, but less than 1 hour1-2 hours3-5 hours6-8 hours More than 8 hoursIf never, skip this section.In an average week, how much time do you spend doing the following activities online?None, Less than 30 minutes, More than 30 minutes, but less than 1 hour, 1–2hrs, 3–5hrs, 6–8hrs, More than 8hrsChecking emailApplying for jobsSurfing the WebListening to musicWatching TV or moviesBloggingOnline banking/bill payVisiting social media sites (Facebook, Myspace, Twitter, etc.)Talking to friends via Instant MessengerPlaying gamesVisiting online dating sitesReading newsDoing research for school projectsShoppingReading business newsOther, please explainThinking about being online in the past week, approximately how many online ads did you click on for more information?None1-34-67-910 or moreIf none, skip the next questionIf you clicked on any ads in the past month, what types of ads did you click on? (Select all that apply.)Retailer adsTravel sitesTextbook adsSpecial sales or printable couponsOn-campus event adsOff-campus event adsCharitable, nonprofit or emergency-relief organizationsPolitical organizationsReligious organizations (churches, missions, etc.)Other (please list): ______________________________________In the last year, which of the following have you purchased online? (Select all that apply.)ClothingBooksMusicMovie or event ticketsFoodTravel arrangementsGiftsComputer softwareGamesSchool or office suppliesRecreational gear or suppliesI have not purchased any of these products online.Other (please list): ___________________________________Which social media/networking Web sites do you use regularly? (Check all that apply.)FacebookMyspaceTwitterLinkedInFlickrVimeoOther (please list): ____________________________________I do not use social media sites.Awareness of UNCW Cultural Events:How do you find out about cultural events that happen at UNCW? (Check all that apply.)Star-NewsLocal radio FlyersCampus online calendarLocal online calendarThe Seahawk newspaper (print)The Seahawk online FacebookMyspaceEncore (print)Encore onlineUNCW websiteHawk E-NewsWord of mouthClass announcementsSidewalk chalkingOther (please specify): ______________________________News ConsumptionHave you read any newspaper, print or online, in the last 7 days?YesNoIf no, skip the next question.Which newspapers have you read in the past week? (Check all that apply.)Local or regional newspaper (e.g., Star-News, News & Observer)The Seahawk newspaperNew York TimesUSA TodayWall Street JournalOther (please specify): ______________________________Which local publications do you read regularly? (Check all that apply.)The BeatBootlegCape Fear Sports ReportEncore magazineGoing GreenGreater Wilmington Business JournalLumina NewsPawPrints MagazineThe SeahawkTWP (The Wilmington Post)Wilma!Wilmington MagazineWilmington ParentWrightsville Beach MagazineOther (please specify): ______________________________None of theseWhere do you learn about sales or coupons? (Check all that apply.)InternetNewspaper print adsMagazinesOnline adsE-newslettersE-mailSales flyers mailed to your houseInside the store itselfWord of mouthBulletin boardsOther (please specify): ______________________________In local publications, what would you like to read more about?BusinessCommentaryEntertainment newsLocal newsNational newsOff-campus eventsOn-campus eventsRelationshipsScience and technologyStudent organization or club newsTravelUNCW newsUNCW sportsOther sportsOther (specify): __________________________________Buying Habits:Which goods or services do you typically purchase within a 10-mile radius of UNCW? (Check all that apply.)Audio electronicsAutomotive repairTextbooksCampus sportsCards & giftsCellular phonesClothing, shoes, accessoriesComputer gamesComputer services or softwareLive concertsFitnessFurnitureGroceriesHealth & beauty aidsLegal servicesSportsMovie rentalsMovies at the theaterMusic (recorded)NightclubsOff-campus entertainmentRestaurantsSporting goodsTanningTravelOther (please specify) __________________________________________Which of the following ads or coupons would be most useful to you? (Select all that apply.)Auto servicesBanking servicesCampus organizations & involvementClothing, shoesConcertsEntertainmentFast foodFine diningFitnessGraduate schoolsHalloween itemsHousingInternet servicesLegal servicesNew car salesPersonalsPizzaStudy AbroadTanningSalon or spa servicesUsed car salesOthers (please specify): ____________None of the aboveThinking about the past week, how much money did you spend on each of the following items?$0$1–$14 $15–29 $30–$49 $50 or moreAlcoholic beveragesCar expenses, including fuelClothingEating outEntertainment (movies, bands, etc.)FitnessGroceriesLaundry/dry cleaningHealth & beauty productsSchool suppliesSpa or salon servicesSporting eventsTanningWhat is your favorite, off-campus place to eat in Wilmington? _________________________________MediaThe Seahawk newspaper (print ed.)Approximately how often do you read the print edition of The Seahawk, UNCW’s campus newspaper?Once every other week (i.e., you read every issue)Once a monthOnce a semesterNeverIf your answer is Never, skip the next question.What are your reasons for reading The Seahawk? (Check all that apply.)Shopping/retail information or couponsCampus newsCampus eventsCommunity newsCommunity eventsEntertainment newsUNCW SportsMovie, book, and band reviewsOther (specify): ________________________________The Seahawk OnlineHave you ever visited The Seahawk’s online edition ()?YesNoIf no, please skip the next two questions.What do you like about ? (Check all that apply.)The overall look and feel of the siteThe contentEase of finding what I’m looking forLooking at photosCommentingReading blogsI cannot rememberThere is not much I like about the Web siteOther (please specify): __________________________________Please list any suggestions for improving The Seahawk’s Web site. __________________________Radio:Do you ever listen to online (streaming) radio stations?YesNoIf you answered no to the previous question, skip the next two questions.What time of day are you most likely to listen to online radio?Before 6am6-9am9am-12pm (noon)12–1pm1-5pm5-10pmAfter 10pmHave you ever listened to Hawkstream Radio, UNCW’s online student radio station?YesNoTeal TV:Have you ever watched TealTV, UNCW’s student TV station?YesNoIf yes, on which days have you watched TealTV?MondayTuesdayThursdayFridayI don’t recall.What do you watch on TealTV?DemographicsGender:MaleFemaleYour age:17 years old or younger18 – 19 years old20 – 21 years old22 – 23 years old24 – 34 years old35 years old or olderU.S. Ethnic Group or Nationality:Multiracial AmericanAfrican AmericanNative AmericanAsian American/Pacific IslanderHispanic AmericanWhite AmericanNon-U.S. Citizen or Permanent ResidentOther (please specify: _____________________)Your Current Residence:On campus Off campus Class Standing currently:FreshmanSophomoreJuniorSeniorGraduate StudentNon-StudentOther (please specify: _____________________)If you are not a student, skip the next question.Choose the area that best represents the area of your study:AgricultureAllied HealthBusinessCommunicationsComputersEducationForeign LanguageMathematicsMulti- or Interdisciplinary StudiesParks, Recreation and Leisure StudiesPhysical Sciences/EngineeringPublic AdministrationSocial SciencesVisual & Performing ArtsOther (please specify: ________________________)UndecidedAverage number of hours you work per WEEK in a paid job (include on- and off-campus employment) during the current academic year:None1 – 1011 – 2021 – 3031 – 40More than 40In an average week, how much discretionary income (i.e., money you can spend at your leisure) is at your disposal?$0 - 24$25-49$50- 99$100-149$150-199$200-300More than $300 ................
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