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Ms. Lisa Hollenbeck VRA Eligible5567 Centerpointe Blvd, Apt 2 315-720-7520(cell)Canandaigua, New York 14424lisa.hollenbeck2@EDUCATION:Degree: MSED, Curriculum Instruction with a concentration in Music August 2008Special Education Concentration, State University of New York, at Oswego GPA: 3.77Accomplished: Permanent Certification Music K-12Degree: BM Music Education, TrumpetMay 2001 Crane School of Music, SUNY College at Potsdam 2001 GPA: 2.88 Honors: Centennial Performance Scholarship, Deans List Organizations: Music Fraternity Editor, Publisher of newsletter.Research: Moral Injury, PTSD, Telehealth, Home Telehealth, Precision Medicine, Service Dog and Therapy Animals, History of the Canandaigua VA in conjunction with the community of Canandaigua, Mary Clark Thompson and her Sonnenberg Estate along with a personal family history in the community from the Civil War Period to building of the facility and moreInstrumental Music impact on student achievement, Jazz and Rock History, Cognitive Musicology,Beethoven, African Music in the Americas, and used technology to develop music blogs, web quest, and other music resourcesTeaching Assistance:Assisted undergraduate students performing research to form musical lines with Clay programing system.Undergraduate students were able to determine the grouping models from using Clay program functions.Undergraduates were able to understand a variety of cognitive musicology topics from power pointPresentations delivered during course.Additional Education:Oswego County Boces & Onondaga Community College: Continuing Teacher Education Courses & Percussion SymposiumUniversity of Hawaii at Manoa & Pacific University: Kaneohe Bay, HIIthaca College: Ithaca, NY Full Scholarship Performance/Education MajorOnondaga Community College: Syracuse, NY PerformanceVeterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanReceived Award stopped a VA nationwide terrorist attack on Veterans and VA through monitoring of Canandaigua VA Medical Center Facebook pageDemonstrates Knowledge of public affairs techniques and strategies in order to communicate effectively with Veterans, Veterans groups, facility staff, special interest groups, industry members, the media and the publicInternal and External Ethics Committee Campaign Planning and ExecutionSharePoint development for internal communicationVeterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanDeveloped e-mail groups for e-blasts to stakeholders, media, VSOs, Veterans, community members and government officials and used for all events for the appropriate audiencesCommunicate with Congressional Representatives: NY State Senator Schumer, NY State Senator Gillibrand, NYS Congresswomen Slaughter, NYS Congressman Reed 23rd District Reed, NYS Congressman Collin 27th District, NY State Senate Nozzolio, NY State Assembly Oaks, NYS Assembly Robach 56th DistrictCommunicate with Veteran Service Organization representatives, deputies and members and moreAmerican Legion, American Legion Auxiliary, American Red Cross, Amvets, Benevolent & Protective Order of Elks, Blue Star Mothers, Disabled American Veterans, Forty and Eight, Italian American War Veterans, Jewish War Veterans Auxiliary, Knights of Columbus, Marine Corps League, National Society of Daughters of the American Revolution, Salvation Army, Sons of the American Legion, United Veterans Service, Veterans of Foreign Wars Auxiliary, Vietnam Veterans of America and moreProvide official tours of facility to Veterans, Community members, Congressional representatives and stakeholdersPerformed report of contacts with stakeholders Guest Speaker for OrganizationsVolunteered to present a lecture to the Henrietta Historical Society on the history of the Canandaigua VA Medical Center Handled Report of Contacts that were passed from CO level through VISN2 to facility.Recorded minutes, composed After Action Reports and submitted for directors approvalMonitoring Facebook identified safety issues and collaborated with VA Police, IG, Homeland Security Joint Terrorism Task Force, State Police and Rochester, New York Federal Bureau of Investigations monitoring potential terrorist threats to facilityAttended, collaborated Administrative Executive Committee, EM, GEM, LEAN, Suicide Prevention for Women Veterans, Flu Committee, Dietetics, Community Outreach, Strategic Planning, Leadership, Veterans Fair Committee Meeting, EEO Committee, Federal Women’s Meeting, VA2K and moreDemonstrates skill in planning organizing and implementing special eventsPress Conferences: September 2015 and February 2016 with VA Deputy Secretary SloanProvided key message guidance documents for Deputy Secretary Public Affairs based on discussion trending from posts and messages on social mediaProvided public affairs guidance to the Deputy Secretary of VA to promote the coordinated efforts of the Veteran Crisis Line with facility Suicide Prevention CoordinatorsProvided public affairs guidance to the Deputy Secretary of VA on National Access Stand-downs Collaborated with Regional PAO office to provide media contactsMedia contact follow up and communicated updates to Deputy Secretary Public Affairs leadCanandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanMonthly Meeting with Veterans, Legislative and Mayor Community CouncilsSpokeswomenArrange for subject matter experts to attend to provide updates, information about programs and updatesProvide support to associate director as needed for meeting logistics needed to follow up and/or arrangeArranged for room reservation with Quad administrative staffCongressional Visitations/Hatch Act Experience: Collaborated with Regional NYC Public Affairs and Office of Legislative Affairs to arrange and follow appropriate visit protocolCongressional Visits: Tom Reed, Charles Schumer, Kristen Gillibrand, Chris CollinsQuarterly Town hall Wrote director letter of invitationCollaborated with Quad to arrange appropriate dates Determined, arranged and wrote agenda approved by director Arranged all speakers needed for agenda Arranged logistics needed for location and set upSet up and break down of sound board, microphones and audio system Wrote press releasesE-blasted press releases and graphic flyers to Veterans, Veteran Service Organizations, Congressional, Community members and StakeholdersCreated E-blast groups to use in outlook Invited local media to event by email and/or phone using media representatives preferable contact methods Annual NYS Veterans Service Organization Director’s meeting November 2015Wrote letter of invitation for director with directions Determined, arranged and wrote agenda approved by directorArranged logistics needed for location and set upSet up and break down of soundboard, microphones and audio system E-blasted letters of invitations and agenda for event to NYS Veterans Service Organizations County Directors Submitted Canteen request for food and beverages for eventAccess Stand Down November 2015 & February 2016Invited media, photography, fielded media inquiries and AARNational Press Day August 2015Held event in conjunction with VAVS/Community Council Meeting Invited media, photography, fielded media inquiries and AARMedia invitations and story on Sleep Study by CoE on Suicide Prevention Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanNational Media DayInvited media, photography, fielded media inquiries and AARDeveloped agenda, invited media and followed protocol to hold a round table event Vietnam Veteran 50th CommemorationLead, organized and collaborated with Vet Center, CBOC, Medical Center, County Government, Veteran Service Organizations to hold 2016 Vietnam War Commemoration eventsHeld event through Community Partnerships at a local hospital, with Channel 8 news anchor as master of ceremonies, Medal of Honor recipient as guest speaker, and county executive government leadership, Patriot Guard and Vietnam Veterans of America OrganizationFull coverage was seen on Rochester, NY TV stations and local print mediaHeld second event at Canandaigua VA Medical Center Planned, organized and implemented Vietnam Veterans 50th Commemorative Partnership events distributing 2,000 lapel pinsPlanned, organized and implemented NYS VSO Director annual meetingPlanned, organized and collaborated with staff holding Town hall meetings Proposed agendas for town hall events and EEO Fed Women eventsEEO Federal Women’s Committee Special EventsWomen Veterans Coin ChallengeMedia, photography, intranet banner, press releaseWomen’s Equality DayWomen’s History Month: Guest reenactor portrayal of Dr. Mary E. WalkerWomen’s Healthcare information Women Veterans Program ManagerWomen Veterans Call CenterVeteran Service Center enrollmentSpeech writing for introduction of guest speakerVideo of event and editing video Chaplain Service events: Patriots Day, Pearl Harbor Day, Quarterly Memorial Services, Memorial Day, Christmas Day Service, Hospice ServicesDesigned programs, flyers, banners and postmasters for events using Adobe photo shop and Microsoft PublisherPrinted programs and flyers for eventsCollaborated with Chaplain Services to promote special events, church services and program through feature stories, press releases, e-blasts and social media. Performed live taps on trumpet for chaplain services at eventsPublic Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanVocational Rehabilitation: Job FairTV, Radio and Print Advertising PhotographyPress releaseElectronic marquee announcementRecreation Therapy, Geriatric Adult Day Care, and CLC Program: Promoted Program for numerous media pitches and storiesFeature StoriesPitch stories about Veterans to mediaPhotography of eventsProvide photos to Veterans as requestedDeveloped feature stories and press releases for events open to publicSubmit feature stories to media for inclusion in newspapers, TV and radioVoluntary Service and Community Relations: Served on following Committees: Administrative Executive, Emergency Management, GEM, LEAN, Prevention and Safety Committee, Flu Committee, Dietetics, Community Outreach, Strategic Planning, Veterans Fair Committee Meeting, EEO Committee, Federal Women’s Meeting, Ethics Committee, Women Veterans ProgramDSLR photography of events, volunteers, Veterans and donations Logistical support with technology questions of Voluntary Service StaffCollaborated with staff to promote volunteer opportunities, programs and supportWorked with Community members to accept donations, provide feedback and customer serviceCollaborated with program managers to arrange photos with community donations to their programsCommunity outreach for facilityDeveloped hour presentation on the history of the Canandaigua VAMC facilityPresented historical presentation to community organizationsAccepted donations from VSOsCoordinated media coverage for large donationsCollaboration to update internet website pagesProvided media training assistance to Veteran Crisis Line LeadershipServed on committee with Veteran Crisis Line to interview staff to develop Veteran Crisis Line Speakers Bureau and media subject matter experts Provided logistical support for sound and electronic media displays at trainings and special eventsProvided technology support to use video projectors, computer laptops, sound and set up of media in correct formats to be used at POW Banquet, Volunteer Recognition, Community Council Quarterly Meetings, Town hall meetings, Memorials, Veterans Day, Christmas Gift Shop, Memorial Day, Music JamServed as Photographer with a Volunteer photo booth at Volunteer RecognitionCFC Campaign: Postmaster design, PowerPoint presentations and graphicsEvent flyers, banners, feature stories, press releases, yearly and quarterly reports, AARDesigned Lean Management Huddle boardPublic Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanVoluntary Service and Community Relations: Provide facility tours for VSOs, Veterans, Community members, stakeholders and official visitsMeet regularly with Program Managers from Women’s Health, HBPC, Telehealth, Dietetics, Education, PAP, Veteran Service Center, Caregiver Support, Geriatrics, Recreation Therapy, Veteran Crisis Line, Women Veteran Call Center, HRC Public Safe Haven FLACRA programs, OEF/OIF/OND, Motor vehicle, DAV, Nutrition and Food Services and Outreach committee, and moreCreated posters for Voluntary service co-workerProvided instruction to co-worker to develop a driver’s training paper guideProvided instruction to co-worker on how to upload documents to word pressIndependently collaborating with all program managers to promote VA programsProvide editing support for written materials, brochures, AAR, quarterly and yearly reports, trip pack and moreVolunteer Newsletter designSubmit photography, captions, calendar of events, and donation needs for publishing in VISN 2 Volunteer Newsletter Internal Communications: Employee Engagement: Ethics Committee:Collaborated providing research on VHA and VA Service Dog Policies June 2015 Service dog policy adopted August 2015 for medical center facility internal and external audiencesAssisted with brochure development in Microsoft Publisher with subject matter expertsMoral Injury Internal Campaign and External Educational Campaign proposal and program development with subject matter expertsUtilized and developed Quantitative Survey methods in Survey Monkey for internal and external audiencesPromoting graphic information using visual products explaining moral injury collaborating with research finding from the CoE on Suicide PreventionPromoted Communication Tools through committee involvementIntranet redesign for more visual feel of websiteWorked with program departments to provide support to communicate internally throughBanners, photography, flyers, programs, newsletters, share point, post master messages and podcastsVA2K, Summer Sizzler, Special Employee Participation events and Diversity DayPhotographyPostmasters: Design and submit to be sent out by facility Write blog stories for VISN 2 Network 2 News Newsletters and BrochuresDesign for Lean Management and Behavior Health Program ManagersPublic Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanMedia Experience: New Media, Print, TV and RadioPrint: Daily Messenger, Finger lakes Times, Rochester Business Journal, Golden Times, Brighton Pittsford Post, The Town Crier, Between the Lines, Chronicle Express, In Good Health, Genesee Valley Penny Save, Livingston County News, Mt. Morris Shopper, Naples Record, Democrat and Chronicle, Penny SaverRadio: Finger Lakes Radio, WFLR, WHAM, WBBF, WCMF, WEOS, WACK 1420 AM, WDKX, WVOR FM, Family Radio Network, Military Radio, Clear ChannelTV: WXXI, WHEC CH.10, WHAM CH.13, WROC CH.8, YNN RochesterWrote radio script for mobile van radio advertisement and coordinated website link to use in script to provide information on the index page of the facility websiteAccess: Record Keeping of mediaCreated monthly Access report of facility outreach, record of facility outreach events, and Facebook insights Pitched, coordinated & managed media stories about VA, Veterans and programs at the Canandaigua VAMC for all mediums.Handles all public affairs for the November 2015 and February 2017 Access Stand-down, National Press Day, Town Hall, NYS VSO Director meeting, Vietnam Veteran Commemoration, EEO, Recreation Therapy, Women VeteranIndependently handle media HIPPA/PII issues Independently handle media enquiries regarding the Veteran Crisis Line, CoE on Suicide Prevention and local facility issuesCollaborated with subject matter experts to produce and approve radio scriptProofed advertisementsDesigned advertisements for Health Fitness and Gerofit programWrote and pitched material for media, outreach and facility social media Promoted National Call Centers: Women Veterans Call Center, Caregiver Support Line Veterans Crisis LineCollaborated with Communications Specialist at the VISN 2 CoE for Suicide Prevention to promote social mediaCollaborated independently with from Fort Meade, Maryland to promote Suicide Prevention Month and personalize the role of responders at the VCLAssisted VISN 2 with internet website redesignSocial Media: Facebook, RSS, Blog (other social media mediums are not authorized in VISN 2) Independently field media inquiries, submit to regional public affairs for approvals, arrange interviews, prep subject matter experts Pitch stories to mediaWrite media alerts, press releases, feature stories, blog posts, Facebook posts, after action reports, agendas, op-eds, letters for medical center directorVeterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanSocial Media: Developed new materials based upon subject matter expert guidance for social media contentDeveloped strategy to use video monthly on social mediaComposed documents, posts and materials for Veterans, Veterans’ families, caregivers, medical personnel and general publicMonitor social media trends using free tool social mention, talk walker alerts, Hootsuite, Knowledge of paid social media trending tool mentionInterpreted and provided insight data analysis of Facebook to all VISN 2 Medical Center Directors with suggested social media adjustment recommendationsPrepared and consulted program managers on communications plans through identification of target audiences, key messages and communication methods using social media and other communication tools Developed Facebook key messages post that were sent to medical center PAO’s to post to FacebookReceived award for monitoring Facebook and stopping a potential terrorist attack on Veterans, employees of VA and stakeholders nationwide throughout VA Worked independently with the Joint Force Terrorist Task Force, Rochester, NY FBI, and department of Homeland Security in regards to Facebook monitoring of terrorist activityIncreased Canandaigua VA Medical Center Social Media reach by 96% in one yearIncreased Canandaigua VA Medical Center Social Media likes by 44% in one year Independently reviewed, analysis and developed guidelines for VISN 2 Network social media policy from the rescinded VACO Social Media PolicySubmitted social media policy to VISN 2 Public Affairs and Network Independently monitor Facebook Independently respond to messages on FacebookIndependently and collaborating with subject matter experts, scheduling, communications with Veterans, and development of information to postIndependently added Events Tab to FacebookIndependently updated organization of Facebook tabs Independently highlight and manage videos displayed on FacebookIndependently schedule post using Hootsuite and Facebook schedulingUse bitsy to reduce length of url addressesDesigns, maintains and plans electronic graphics for use online and in various publications coordinated through the VISN 2 Print ShopProduces content, edits, and formats text from other websites and social media outlets, posters, handouts and print publicationsCreated video for Intranet and Internet useVideo skills: Use of captions, sound editing, color correction, animationVeterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanSocial Media: (cont.)Produces posters, handouts, social media, postmaster, website and print publications for program managers at the facility.Researches, coordinates and conducts interviews with subject matter experts to produce written content, for websites, social media outlets, posters, handouts and print publications. Ensuring all electronic outlets contain the most up to date and accurate information in compliance with VA directives.Employing current web-based industry standards and page-design techniques to ensure outlet content is visually appealing.Providing advice, counsel, and instruction to services to increase efficiency of providing information to Veterans using the internet and social media sites.Responding directly to emails from the website and postings to social media sites, and maintaining responses to frequently-asked-questions to streamline responses for future questions.Tracking, measuring and analyzing social media performance goals.Developing and executing social media plans to connect VA to the local, regional and national communities. Participation, collaboration, and networking with various medical center committees to coordinate internal and external communications Provided assistance during the VISN 2 internet redesign. Provided observations and recommendations for redesign of VISN 2 Intranet home page left navigation and content Updated VISN 2 social media policyTechnology Experience and CapabilityOriginal Music Composition-non copyrighted : Finale, Sibelius and performanceAdobe Creative Suite: Photoshop, Premier Pro, Illustrator, InDesign, Bridge, Aftereffects, Lightroom, Camera Raw, Media Encoder, Audition508 Compliance: captions, photography, images, color blindness testingMicrosoft: Access, Excel, SharePoint, Word, PowerPoint, Publisher Social Media: Hootsuite, insight analysis and reports, infographic creation, Facebook, Facebook ads, Facebook live, Google Analytics, Google Click Ads, Twitter, Pinterest, google +, reddit, Linked In, StumbleUpon, Tumblr, Bloggin, Blogger, WordPress, RSS, google alertsWordpress: updated basic Java script, content management, photography, pod-cast, document management, banners, feature stories, press releases, importing of photos and documents, internet calendar announcements Graphics and communications tools: Posters, flyers, handouts, print publication, Volunteer newsletters, Lean Management newsletter, Behavior Health newsletter, event programs, e-blasts, press packages, brochures, visuals, graphics DSLR Photography: support at Veteran, employee, Volunteer events, record system of consent forms, Photography of numerous events to include RPIE at the Veteran Crisis Line for possible use with MyVA and Vanguard Magazine, and Voluntary Service at CO DSLR Video: video of special events Marquee programingVISN 2 Internet: update independently banners for the VISN 2 Medical Centers, update feature stories, provided assistance during the VISN 2 internet redesign. Veterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanTechnology Experience and CapabilityProvided observations and recommendations for redesign of VISN 2 Intranet home page left navigation and content Intranet: update independently banners and the lay-out for the Canandaigua VA Medical Center facilityCanandaigua VA Medical Center Internet: Update Feature stories, press release, calendars, webpage content, images, emergency messages and closings, documents and moreSurvey Monkey: created and used as a measurement tool for Ethics CommitteeGimp, Pic-Monkey, Snipping ToolVery web savvy and up for any challenge thrown at me If I don’t know something I figure it outProvided instruction to Health Systems Specialist (HSS) to use CMS WordPress, Microsoft excel, PowerPoint and snipping tool. Assisted HSS creating a TMS Driver training presentation, CFC promotion material, Veteran Service Organization event flyers, postmasters website documents and messagingEmergency Management and Crisis CommunicationsAttended Homeland Security: FEMA Emergency Management trainingKnowledge of process to notify local media of closing with contact information Independently attended Cybersecurity Awareness & Mobile Fraud Prevention WebinarActive Threat Training and hands on training with bomb threat and fire incidents.Experience handling Code Red Bomb threat situation and emergency management response Independently register for FEMA training for Crisis Communications and completed course material required for Emergency management committee membership through my own initiativeExperience and assisted in response to bomb threats at facilityParticipated in NYC PAO regional tabletop emergency management trainingParticipated in facility emergency management tabletop trainingParticipated in facility emergency management drillsParticipated in multi-agency emergency management trainingHave emergency tool kit to utilize in the event of an emergency on hand to guide through checklists setting up any necessary communications neededWriting-EditingInterviews: performed interviews to get quotes and information for communicationsPress Releases: for the Canandaigua VA Medical CenterFeature Stories: for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical CentersNewsletters: for VISN 2 Voluntary Services and Canandaigua VA Medical CenterSocial Media Posts: for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical CentersFacebook Events Tab for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical CentersFacebook Photography Albums for Canandaigua, Buffalo, Bath, Albany and Syracuse VA Medical CentersCanandaigua VA Medical Center Internet Calendar VISN 2 Blog postsMs. Lisa Hollenbeck Veterans Affairs – Canandaigua VA Medical Center Public Affairs SpecialistJune 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanWriting-EditingFlyers used with social media, e-blasts, mailings, and displayed at Canandaigua VA Medical Center for all VA programs to include but not limited to: Recreation Therapy, Chaplain Services, Directors office, Vocational Rehabilitation, Suicide Prevention, Voluntary Services, Post 9-11 Transition Services, Behavior Health, MVAC, Women Veterans and more Management and coordinated Marquee announcement facility entrance boardAAR as directed by the Canandaigua VA Medical Center and VISN 2 Network Interim DirectorE-Blasts for all events at the Canandaigua VA Medical CenterVISN 2 Intranet website redesignVISN 2 Internet website redesignCanandaigua VA Medical Center Intranet redesign Talking Points for Medical Center Director, Associate Medical Center Director, Strategic Planning Administrators and other administratorsOp-ed and speech writing experience for the Directors officeCreated, organized, proofed and approved all directions for medical provider locations, phone numbers and materialsCollaborated with the Western NY Healthcare system and Albany VA Medical Center to produce their facility guides required by AAR.Writes, edits and/or reviews material for external communications to include fact sheets, trip packages, newsletters, pamphlets, websites, teleconference minutes, etc.Designs and develops written, oral, and visual presentations to provide information to Veterans, their families and VA employeesIndependently prepare, design and post materials to the Intranet SharePoint for banners, newsletters and employee communicationsWorking with VISN 2 Subject Matter Experts and VA print shop to produce tri-fold pamphlets, booklets and handbooksOral Communication Skills and Media Relation SkillsCommunication Experience:Camera Interview WROC-Channel 8 at Vietnam Veteran Commemoration eventMilitary RadioTown hall meetingsNational Press Day, Media DayNYS Veteran Service Director Annual MeetingOntario Orchards TV interviewsUS Marine Band American Ambassador in Australia, New Zealand and Hawaii Adjunct ProfessorAnswer Media Enquiries and direct to appropriate level of clearanceProvide materials requested by deadlinesVeterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanBest VA Practices ImplementedCollaborated with Ethics Committee to establish best practices for pet therapy, service dogs, education of employees and stakes holders of procedure of notification upon the passing of a Veteran and education of moral injury to staff, Veterans, community and stakeholdersResearched ethics information regarding service dog policies prior to national policy being developed to develop facility policy. Participated in Lean Management training and yellow belt training and designed a newsletterIndependently created a Huddle board for Voluntary Services and Community RelationsParticipated in MyVA 4 hour trainingParticipated in Leaders Developing Leaders trainingAttended training and coordinated Communications materials for the PRN logistical change from letters to postcard mailing system through Xerox contractingParticipated cost reduction of budget through transition from Veteran mailed letters to postcardsCreated, organized, proofed and approved all directions for medical provider locations, phone numbers and materialsAdvised and shared information with emergency management committee, strategic planning and ethics committeesApplying communications and marketing principles and methods within the VA structure to effectively communicate VA’s goals and objectivesKnowledge of Communications principles and methods, analytical methods, and interpersonal relations practices.Ability to communicate effectively, both orally and in writing, with professional administrative and technical personnel at all levels of the federal government and private sector Ability to develop and evaluate information programs enhancing understanding among public about Network or agency programs Knowledge of health care in hospital setting to enhance enrollment and promote services/programs Consulted with Internet Technology staff and had movie maker installed on all three VISN 2 network office computers to produce videos until office receives Mac computer and Premier Pro software Communicated and provided customer service using ICARE values and ethics being courteous, respectful, accepting responsibility for outcome/results and have given option/alternatives on how to achieve desired results with VISN PAO, Media Managers, Voluntary Service Managers, Print Shop, Clinical Staff and educators to assist with public affairs communications materialsCommunicated with IT logistical support staff trouble shooting web communication and phone tools.Veterans Affairs – Canandaigua VA Medical Center Public Affairs Specialist June 2015 - presentSalary: 48,000 per year 40 Hours/WeekSupervisor: Daniel RyanProfessional Affiliations and professional development during past two years:FEMASocial Media in Emergency ManagementPublic Information Officer AwarenessBasic PIO (G290)JIS/JIC Planning for PIOS (G291)TMS Numerous unrequired coursesMyCareer at VA introduction and intermediate career development seriesMembership in PRSA, Health Academy and Ragan CommunicationsAttended NYC OPA office training at the Baltimore VAMCAttended the Ragan Speech Writers ConferenceAttended the PRSA Health Communications Conference Attended Wylie Communications Writing trainingAttended Photoshop, Premier Pro, After effects, Prelude, Audition, InDesign and Illustrator training through Future Media ConceptsAttended Ragan Social Media trainingInfographics training through Ragan CommunicationBranding in Public Relations through Ragan CommunicationsTraining in Lean Management - Orientation to Supervisors and Managers to Our Lean JourneyTraining in Leaders Developing LeadersPursues education HTML and CSS, Java Script workbooksAdobe Dreamweaver Classroom in a book 2015508 Compliance through VA’s Section 508 office and purchase of books and workbooksIllustrator Classroom in a book 2015In-design Classroom in a book 2015After Effect Classroom in a book 2015Studying PRSA APR materials on Public Relations Campaigns VA Public Affairs Training in Dallas August 2016: Media training, writing and more Oswego Music Hall Oswego, NY 2008 – 2016Board of Directors and VolunteerMarketing, Social Media and DesignAdobe Creative Suite CC: Brochure, Flyer, and Postcard DesignDesign and create musical fall, winter, spring and summer postcard in Adobe PhotoshopPostcard printed at professional print shopSocial Media Administrator on Facebook and TwitterEmail MarketingBi-weekly e-marketing performance series eblast through constant contactDesign of custom constant contact e-marketing materialsDatabase managementAutomated message content of e-marketing newsletterInsight analysis of constant contactStar performer for industry award from Constant ContactUse of multi-media with dynamic linking to social media sources, websites Written biographical material for bi-weekly performance series marketing emailsSet up of stage, tables, chairs and sound system for bi-weekly eventsPhotographyConsulted and directed the building of a new WordPress websiteOntario OrchardsOswego, NY2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328ADMINISTRATIVE, PURCHASING, TECHNOLOGY, MARKETING, SALES:Ontario Orchards Oswego, NY August 2006 – October 2013Position included:Demonstrated ability to work within Microsoft Office Suite and other softwareFamiliarity with ready and implementing grant and federal and state contract guidelinesWorked with multiple people that were directors of various areas of the business on projectsPrepared fiscal reports for internal and external purposesProvided training on report requirements and software related projectsManaged multiple projects and meet deadlinesStrong interpersonal skillsDemonstrated ability to manage and develop purchasing budgetOver 6 years of work related experiencePublic Affairs & Content Strategist Experience:6 years advertising assistance experience with Dennis Ouellette, Owner of Ontario Orchards6 years promotional assistance experience with Dennis Ouellette, Owner of Ontario Orchards.6 years scheduling and placement of advertisement experience in local television, radio, print, and online media6 years assisting with scheduling of special events to include Fall Jamboree with 10,000 in attendance6 years coordination and implementation of sales promotion activities with local Parent and Teacher associations 6 years writing, designing editing, and publishing website, print articles, e-blast newsletters, and advertising scripts for radio, TV, print and social media experience. 6 years writing, designing, editing, and publishing customer nursery product information hand-outs with planting instructions and information6 years communicating with Laura Hand, Dave Longley, and other local media about newsworthy activities at Ontario Orchards for Public Service Announcements and paid media. 8 years of photography experience at Ontario OrchardsOntario OrchardsOswego, NY2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Public Affairs & Content Strategist Experience:Photography used by local news channels, Bill Green for TV commercialsPhotography used on Ontario Orchards website, NYS magazine advertisements, online, social media, and print advertisementsWrite advertising copy tailored to local markets for recruiting customersPrepare, edit, and publish newspaper articles and newslettersCoordinate and implement sale promotion activities with media in the local areaPrepare after action reports accessing promotional programs for marketing through TV, Radio, Print, and online.Contacted various agencies for funding information, scheduling and advertisingKnowledge of civilian media organizations, operations, and procedures for news gathering and reportingSkill in identifying trends, opportunities, and obstacles as they pertain to public affairs and the attainment of a desired public imageGrant Writing - Written and Oral Communications, Administrative, & Marketing:Wrote letters for owners to send to social services in regards to other employeesWrote Employee HandbookSelf-directed analysis of requirements, gathering of documents, and wrote rough draft and final application toApply and have Ontario Orchards selected at one of the top 100 businesses in the United States by the U.S.Chamber of Commerce.6 years Developed special events, acquiring NYS Agriculture and Markets paperwork guidelines for approval to: organize, manage, and market wine tasting and bakery sampling events.Professional Development in Agri-tourism Grant Writing, Marketing, and PublicityWrote grant and awarded money from the NYS Department of Agriculture, Buy Local ProgramDeveloped Buy Local Program Marketing materials following grant guidelines and criteria.Wrote and submitted final report for grant program reports.Developed, Created, and Proofed marketing material for TV, Radio, Print.Professional Development in Agri-tourism Grant Writing, Marketing, and PublicityExtensive use of technology and computer softwareCoordinated my meetings with representative and attendance at Conferences and Career Continuing Education with the U.S. Chamber of Commerce and a trip to MA.Administrative Federal and State Documentation Experience: Responsible for processing and obtaining USDA: Animal and Plant Health Inspection Service e-Permit to import Isabella: Mix 3 that contains animal manure in the mixture of loam and peat Responsible for processing NAFTA paperwork to import Mix three from Canada for delivery at Ontario OrchardsCoordinated with trucking company for pick up, importation of products from Canada through the NYS border customs with proper paperworkResponsible for directing a Canadian veterinarian inspection of Isabella Mix 3 Self-directed management of email communications by answering email and/or directing the email to the necessary person to answer and best handle the message Ontario OrchardsOswego, NY2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Administrative, Technology, Social Media, and Marketing Experience Provided instruction to owners and co-workers on how to use various software programsProvided instruction to various employees on how to use fax and printers, program scales, calculators, shredders, and operate computers6 years of experience using various computer software to include, but not limited to: Microsoft Office, Word, Excel, Power Point, Publisher, Snipping Tools, Access, Adobe Reader, Real Player, Windows Media Player, Movie Maker, Microsoft Works, Sibelius, Finale, Gimp, Joomla, Word press, Audacity, and I-pod AppsExperience converting documents to different formats 6 years of experience faxing, scanning, and using various communication programs Provided support of electronic hardware to include: routers, switches, with and without vpn, cameras, fax machine, copier, scanner, cash registers, desktop and lap top computers 6 years of experience using Communications programs to include, but not limited to: Skype, Face time, team builder, outlook, and Gmail6 years of experience using Constant Contact, Facebook, Hootsuite, twitter, and YouTubeProduce and manage social media material to include: Photographs, video, links, and posts6 years of experience working with SQL, server, backup & restore, disk defragmenter, anti-virus, and malware software6 years of experience with Hoot Suite, Social Media on Facebook, Twitter, Pinterest, and You Tube6 year of experience managing, maintaining, and providing necessary software updates, anti-virus and malware maintenance, and making lists of necessary business supplies need to be ordered Automated various computer functions to improve administrative efficiency Performed software updates for UPS World Ship program, Microsoft word, DX 50, printers, and other various softwareAdministrative, Technology, Social Media, and Marketing Experience Upgraded Broadband capabilities with the installation and addition of a computerized cooler unit system Managed Shipping of products from Taste of CNY website and from orders taken at the Ontario Orchards StoreUse of Movie maker, Pod casting and AudacityExperience converting documents to different formats Ontario OrchardsOswego, NY2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Written and Oral Communications, Administrative, & Marketing: Used writing skills to apply and have Ontario Orchards selected at one of the top 100 businesses in the United States by the U.S. Chamber of Commerce6 years Communicated with diverse populations from public schools and PTA organizations to coordinate marketing in Oswego, and Cayuga County for the Annual Fall Jamboree on the Ontario Orchards farm6 years Developed special events: organized, managed, and marketed wine tasting and bakery sampling eventsProfessional Development in Agra-tourism Grant Writing, Marketing, and PublicityWrote grant and awarded money from the NYS Department of Agriculture, Buy Local ProgramDeveloped, Created, and proofed marketing material for TV, Radio, PrintCreated photography, video, and printed marketing material independently for Social MediaProduced Video with written documentation used for marketing of products and services Designed the Ontario Orchards website to be an informative and educational resource for our communityProduce and manage social media material to include: Photographs, video, links, and posts,Professional Development in Agra-tourism Grant Writing, Marketing, and PublicityExtensive use of technology and computer software Coordinated my meetings with representative and attendance at Conferences and Career Continuing Education with the U.S. Chamber of Commerce and a trip to MAPrepared written grants for Ontario Orchards Buy Local programPrepared written application for the U.S. Chamber of CommercePurchasing:Purchased and installed office electronic equipment to include: Desktop Computer, Laptop Computer, Wireless Printer/Scanner, Switches, Modems, cameras, toner, and other hardware itemsUpgraded Broadband capabilities with the installation and addition of a computerized cooler unit systemPurchased over 150,000 in products for Consumer Sales: Garden Supply Chemicals, planting mediums, and hard goods, Gardening Tools and hand tools, Ball Jar Products, Canning Supplies, Graniteware canners and roasters, Pressure Cookers, Norpro kitchen supplies, Hookery, Bird Feeders and Houses from Aspect, Broome Squirrel Busters, No-No Feeders, Bat houses, Hummingbird feeders, Pine Tree and Aspen Song Bird Suet, Venison Seasonings, Venison Jerky Equipment, and moreOrganized Inventory and ordered all 2013 Fall Products for 2014 Spring Delivery for Ontario OrchardsTracked credits and billing budget for over $100,000 of wholesale purchase for retail sale at Ontario OrchardsOntario OrchardsOswego, NY2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Financial, Internet Resources & Security Responsibilities:Responsibility included organization of garden center products to include: inventory control, ordering over 150,000 in products, selection of new products, and creative merchandisingIncreased profit margin through organization of inventory, ordering inventory electronically and through a check list system that I created for myself, checking in product when it arrived from vendors and having credits issued when product was not on pallets, studying what had been ordered year to year to have an expectation of quantity needed before placing orders, studying profit margins to assign margins that were competitive with the surrounding area, and consulting with Kathy Ouellette to confirm my order lists were appropriate Owners of Ontario Orchards asked me to resolve any issues with Customers Credit cards being double billed by Heartland and resolved this issue by upgrading to Ethernet credit card processing instead of using a phone line, which also encrypted information for customer securityIncreased month to month sales by over 100% using social mediaAccess to Heartland credit card processing systemsUpgraded Time Warner BroadbandMonitored online sales of Taste of CNY using pay pal and , processed credits, and charged customers for products from telephone ordersSelf-directed stocked products through-out the store when I saw they were low and needed fillingSelf-directed took initiative to organize inventory where it was stored, checked in all inventory when it arrive, notified suppliers of overage or missing product, monitored credits and billing from suppliers, performed product price comparisons to make business as profitable as possibleTeamwork projects for other individuals areas:Received, screened and prioritized incoming email correspondence, phone calls, and in person visitors; directed to the appropriate staff at Ontario Orchards Farm MarketKept Calendar of events in the office with meeting timesWorked with CNYCentral, and Channel 9 in Syracuse to produce the Ontario Orchards Fall Jamboree TV commercials with Bill Greene4 years marketing experience with TV, Newspaper & Radio Advertisement working with and without supervision of the owners of Ontario OrchardsWorked as part of a team with Jerry Carter and Shauna Marsh with Technology development and shipping management of an online consumer websiteDeveloped three different websites with coordination between our hosting company, other employees, and owner inputCoordinated packing and shipping of online and in store orders with employees and owners Created Market Sheets for the produce manager to be able to place his biweekly orders of produce from the Syracuse Market and other locationsCreated inventory sheets for the 2-acre nursery to use in their ordering and labeling off all products available. Created customer information sheets for nursery and greenhousesCreated and updated price list for use by cash register personal for outside gardening productsCreated and copied landscaping inventory lists to be used for each landscape job to track and be able to charge customers for all materials used for their jobCreated inventory sheets for the in-house bakery with price labeling units for their printing scales in the bakeryUpdated all of the information on the bakery scales to have accurate sell by datesOntario OrchardsOswego, NY2006 – Fall 2013Salary: 10.50 per Hour, 40 Hours/WeekHuman Resources Manager: Laurie Oleyourryk, 315-343-6328Teamwork projects for other individuals areas:Updated all of the information on the bulk food items scales on a weekly basisPerformed all updates on work computers to include but not limited to: Antivirus, malware, software updates, and any issues that aroseCopied numerous documents for others to useBackground Knowledge Gained:8 years on the job training to promote NYS local products and services to include, but not limited to: Apples, Asparagus, Blueberries, Brussel Sprouts, Cabbage, Cantaloupe, Cider, Elderberries, Gourdes, Honey, Hops, Indian Corn, Leaf lettuce, Maple Syrup, Nuts, Pears, Pumpkins, Rhubarb, Strawberries, Straw, Wine Juices with Brix of 21 and NYS grapes, Watermelon, Winter Squash, and moreProduced customer growing information sheets to educate customers on how to grow various plant and garden items NYS Garden products: Nursery Stock – Bare root, B & B, and Container, Shrubs, Vines, Perennials, Annuals, Roses, and ground covers products8 years on the job training in garden supply chemicals: Fertilizers, Insecticides, Herbicides, Planting Materials, Soils and Amendments, Scotts, Miracle-Gro, Greenview, Preen, Round-Up, Bonide, Shake-Away, Liquid Fence, Espoma, and more 8 years on the job training in Home brewing supplies: NYS & CA 21 Brix Juices, Juice Kits, Beer Kits, Cider Kits, chemicals, and equipment8 years on the job training in canning product supplies: Ball Jars, Graniteware canners and pots, Pressure cookers, venison seasonings & jerky making, Norpro kitchen product line8 years on the job training Nursery & Greenhouse Plants: annuals & perennials, roses, ground covers, B & B, and container trees, shrubs, and vines 8 years on the job training with teamwork, sales, administrative, marketing, purchasing, teamwork, and moreCOLLEGE TEACHING and TECHNOLOGY EXPERIENCE:SUNY Oswego Oswego, NY Fall 2010 – Spring 2013Supervisor: Todd GraberAdjunct Music Instructor Music Listening, Music Literature, & Arts & IdeasTwo and a half years’ experience as an adjunct instructor at SUNY Oswego with experience using Angel and Blackboard Live to provide online and in person course instruction in the school of Communications, Media, and the Arts.Provided additional materials for special needs students to include but not limited to: written notes, visual learning materials and kinesthetic learning materialsI was selected to teach Arts and Idea class because of the high use of technology over all of the music department permanent staff.Knowledge of 2.0 interfaces and technologies used for developing materials and creating online learning modules.Self-directed experience using Angel to create and develop online lesson plans, student drop boxes, folders, pages, links, uploading Microsoft documents, uploading graphic files, manipulated graphic files with open source software.Experience using Angel to create assessments through games or crossword puzzle formats, discussion forums, quizzes, and multiple choice homework materials that are delivered through online college course area using both automated grading and manual grading options.COLLEGE TEACHING and TECHNOLOGY EXPERIENCE:SUNY Oswego Oswego, NY Fall 2010 – Spring 2013Supervisor: Todd GraberKnowledge and experience uploading complete course format and materials to load in to future courses to reuse format and materials.Experience automating the course platform on Angel to provide automated messages to students Notifications of a lack of student logging into their course materials.Experience creating word press blogs and websites for delivery of various course materials.Experience using online platforms to present materials to students in and outside of classroom.Attended various training opportunities provided at SUNY Oswego for professional developmentUse of 2.0 application to provide instruction and assessmentUse of Word press to develop course blogsUse of Microsoft Suite to develop instruction materials in Word, Excel, Access, PowerPointExperience using Prezi, Blackboard, Skype, Adobe, Flash,Experience manipulating photos with gimpExperience using and sharing Google drive, documents, and calendarsSUBSTITUTE TEACHING EXPERIENCE K - 12:Oswego City School District Oswego, NY Fall 2008 – presentBaldwinsville Central Schools Baldwinsville, NY Spring 2008 – June 2013Supervisor: Robyn Proud, Oswego Middle School Vice Principal 315-341-2300 may be contactedWork with individuals from many different backgroundsSubstitute experience from Kindergarten through 12th grade in all areas of instructionProvided instruction to Students with IEP and 504’s that used assistive technologyProvide instruction in various disciplesEncourage the use of active participation and creative learningUse of Smart boardLong term Substitute TeacherExperience running electronic music and piano labProvided instruction for students to create and present individual storyboardsExperience teaching Finale to studentsProctored NYS Mandated TestsProfessional Development –PodcastingSUBSTITUTE TEACHING EXPERIENCE K - 12:Baldwinsville Central School District Baldwinsville, NY Spring 2008 – Spring 2013Oswego City School District Oswego, NY 08/2008 – presentSalary: 110 per day, fluctuating hours based on needSupervisor: Robyn Proud, Oswego Middle School Vice Principal 315-341-2300 may be contactedSubstitute teacher for any subject area K-12Performed duties as asked: Lunch Duty, Hall DutyBaldwinsville - Long Term General Music substitute teacher: Directed student use of technology with classroom piano, guitar, finale, and power point. Students used teacher developed web quest to complete research for power point.Provided additional study sessions for students after school.Student felt comfortable to come and report that other students were bulling/threateningWhen this student told me I reassured the student that they did the right thing and immediately informed administration to insure student safetySUBSTITUTE TEACHING EXPERIENCE K - 12:Baldwinsville Central School District Baldwinsville, NY Spring 2008 – Spring 2013Oswego City School District Oswego, NY 08/2008 – presentSalary: 110 per day, fluctuating hours based on needSupervisor: Robyn Proud, Oswego Middle School Vice Principal 315-341-2300 may be contactedExperience with Elementary, Middle/Junior High, and High School: Instrumental lessons & Music EnsembleExperience engaging students in learning through active participation.Instrumental and General Music.Students practiced sight reading & NYSSMA music during substitute’s lunch, planning periods, and after school.Students performed techniques that were observed from fellow students and teacher modeling.Students expressed understanding of non-verbal directions during ensemble experiences.Students developed an understanding of music history of the pieces they are performing.Students accomplished various music performance skills to include:Beat-less tuning, ensemble balance and tuning process, ensemble internal time, andcritical listening skills.Students were engages in learning through self-evaluation and demonstrated theability to effectively critique and develop solutions to their individual and ensembleperformanceStudents displayed the ability to use proper balance and techniques in lessons and ensemblesTEACHING EXPERIENCE:Prince Georges County Public Schools, MD Upper Marlboro, MD August 2003 – June 2006General Music K – 6, Teacher August 2003 – June 2006Salary: 40,000 a year, 40 hours a WeekSupervisor: Joseph RichterOrganized, planned, and implemented monthly assemblies collaborating with grade level teachers.Assisted instrumental teacher with performance of instrumental recruiting.Development of lesson units & plans based on music curriculum & standards.TEACHING EXPERIENCE:Poughkeepsie City Schools, NY Poughkeepsie, NY August 2001 – June 2003Instrumental Music 4 – 8, TeacherSalary: 40,000 a year, 40 hours a WeekSupervisor: Bill GillespieElementary & Middle school instrumental recruitmentArranged & Orchestrated Music for beginning band.Instructed beginner to intermediate level band lessonsConducted, rehearsed, prepared logistics for concert evening performance, and performed with 6th, 7th, and 8th grade bandsMILITARY MUSIC PERFORMANCE & CLINIC BACKGROUNDUnited State Marine Forces Pacific Band 1994 - 1998Trumpet Player, Music, Military, & Public Affairs SupervisorSalary: 22,000 per year/ 40+ Hours/WeekSupervisor: CWO2 Timothy SmithPublic Affairs: Trumpet player in Marching band, Concert Band, Brass Quintet, Jazz Ensemble, Jazz Combo, Full Rock Band with horn line, small ensemble snare & trumpet Duos for official military function, and Solo buglerSupervised, evaluated, counseled, and developed strategies for continuing improvements in individual and small group performance for musical activities and individual military evaluationSupervisor of Loading Crew for Movement of Band Equipment to and from Ensemble Job sitesWorked with Camp Smith Headquarters Public Affairs Office to coordinate Public Affairs Duties in the Military BandDeveloped promotional materials for the Marine Forces Pacific Public Affairs Office to include press package, photography, historic preservation and research, public assessment questionnaires, mailing database, newspaper releases, programs, printing, and monthly band newsletterScheduled and worked with military printing office to publish printed materialsProvide information and guidance to recruiting companies and stations on advertising for recruitingKnowledge of Publicity Methods for Recruiting in K-12, College, sporting events, fairs, and other various special eventsSkill in data collection and analysis and planningTraveled as an ambassador marine musician to Australia and New Zealand Arranged installation tours and schedule the appearance of recruiting assets at MENC Conference, Clinic, and New Zealand King & Queen visit and events? Manage sponsor activities at musical performances Honorable DischargePROFESSIONAL & COMMUNITY ACTIVITIESOswego Music Hall, Board of Directors - Online Marketing & Social Media4 years E-blast experience sending Bi-Weekly Announcements for the Oswego Music HallBand of America’s Few, Trumpet PlayerFulton Community Band, Trumpet Player & Guest ConductorFulton High School Musical Production, Trumpet PlayerOver 20 years’ experience in the field of performing arts and as a performing artistExperience working with the local community and the arts on the Board of Directors of the Oswego Music Hall.Use of multi-media, verbal, and written communication skills in conjunction within the performing arts field and through business experience.Permanently certified NYS Teacher with a BM and MSED ................
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