DIRECTOR OF ADMISSIONS, MARKETING AND OUTREACH …

IPSWICH SCHOOL

Appointment of

DIRECTOR OF ADMISSIONS, MARKETING

AND OUTREACH (DAMO)

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About Ipswich School

Ipswich School is one of the foremost independent schools in East Anglia. It was established

prior to 1399 and moved to its present site in 1852. It is a co-educational school with

around 1080 pupils aged between rising 3 and 18 and operates a five-day week.

The School comprises a Senior School with over 780 pupils aged from 11 to 18 and the

Prep School with some 300 pupils aged from rising 3 to 11. The Lodge Day Nursery opened

in January 2018 and provides the very best care for children aged from 3 months to 3 years.

As the report in 2014 by ISI Inspectors confirmed, Ipswich School has a fine record of

academic success, which is placed within the context of an extensive range of activities

outside the classroom. The School operates a five-day week, with representative sports on

Saturdays. Games, CCF, Community Service and a variety of other activities take place on

Thursday afternoons.

Ipswich is the county town of Suffolk, with about 150,000 inhabitants. The town has a lively

theatre, a championship football club, a multiplex cinema and a film theatre, a strong musical

life, and clubs and societies catering for many sporting and cultural interests. In the summer

the Aldeburgh Festival enriches the musical life of the area. Road and rail links to London,

Cambridge, the Midlands and the North are excellent, with Liverpool Street being just over

an hour away. Also within easy reach are many attractive and historic small towns and

villages. The coastline is a special feature, offering large unspoilt areas of beach and estuary

for recreation.

The Appointment

We seek a highly-motivated and charismatic Director of Admissions, Marketing and

Outreach. You will work as a member of the School¡¯s Senior Leadership Team to lead the

School¡¯s marketing and admissions strategy and expand the School¡¯s outreach programme.

This is a non-teaching (support staff) position, and you will work full-time, all year around.

The role would suit someone who understands the ethos of Ipswich School, the value of

the independent education sector, and who believes in the School¡¯s charitable purpose. You

will play an important strategic role in the future of Ipswich School and you must possess

proven strategic ability, relevant marketing experience, outstanding interpersonal skills and

high levels of organisation.

Remuneration package

We will offer an attractive salary package for this senior role, (likely to be in the region of

?55,000 to ?60,000 per annum), which will be commensurate with your skills, knowledge

and experience.

You will be entitled to 25 days¡¯ paid holiday per year, increasing to 30 days per year after

completion of 5 years¡¯ service, plus public holidays.

We offer a defined contribution pension scheme for support staff, 3x death in service cover

and two-thirds remission of school fees in this role for children (aged 5 and above)

providing there are vacancies and your children fulfil the usual entry requirements.

All staff at the School are also able to use the School¡¯s fitness gym and swimming pool free

of charge, and free lunch is provided in the dining hall during term time. We have (limited)

free parking on site. We operate a Cyclescheme for staff who wish to purchase a cycle for

travel to work.

Staff social and CPD events are organised regularly for staff (and by staff) during term time

and staff are encouraged to attend courses and conferences, and undertake relevant

qualifications which will further their expertise and career.

Working hours

This is a senior, full-time, permanent support staff position in the School (subject to the

successful completion of a six month probationary period).

We anticipate the working hours will be a minimum of 37.5 hours per week throughout the

year. Flexibility, however, will be essential and your weekly working hours will be as

required to fulfil the responsibilities of this unique, senior role in the School.

For information, the core full-time support staff working hours in the School are 8.30 am 4.30 pm Mondays ¨C Fridays throughout the year. However, due to the senior nature of this

role, and the range of responsibilities involved, flexibility with working hours will be

required. The role will require attendance at functions and events, which may take place in

the evenings and weekends, inside and outside of term time.

Application procedure

Application forms for this post can be downloaded from the School¡¯s website:

ipswich.school/vacancies, or telephone us on 01473 408300 for an application pack.

Completed application forms, (which should include a full work history and/or CV), a

covering letter and the names, addresses and telephone numbers of two referees, should

be sent to the Headmaster, Mr N Weaver, Ipswich School, 25 Henley Road, Ipswich,

Suffolk, IP1 3SG, email hr@ipswich.school. The closing date for applications is noon on

Thursday 10 October 2019. Interviews are likely to take place in the week

commencing Monday 14 October.

We would also ask you to provide a separate document (500 words maximum)

answering the following question: ¡®Why should Ipswich School contribute to improving

educational outcomes for all young people through its Bursary and Outreach programmes?¡¯

Please advise us of any special requirements you may have if you are called for interview.

If your special requirements mean that you need to submit this application in a different

format please contact us.

PLEASE NOTE

Ipswich School is committed to safeguarding and promoting the welfare of children and young

people and expects all staff to share this commitment. Applicants must be willing to undergo

child protection screening, including checks with past employers and the Disclosure and Barring

Service (formerly Criminal Records Bureau). Having a criminal record will not necessarily be a

bar to obtaining the position. The Ipswich School Policy on the recruitment of ex offenders

and the Code of Practice relating to the Disclosure and Barring Service are available on request.

Ipswich School¡¯s employees are responsible for promoting and safeguarding the welfare of

children and young people they are responsible for, or come into contact with. The post

holder must adhere to and ensure compliance with the School¡¯s Safeguarding Children Policy at

all times. If, in the course of carrying out his/her duties, the post holder becomes aware of any

actual or potential risks to the safety or welfare of children in the School he/she must report

any concerns to the School¡¯s Senior Designated Person for Safeguarding (the Deputy Head

[Pastoral] for Senior School pupils, the Prep Head for Preparatory School pupils).

Applicants are advised that in the interests of the health and safety of all its pupils and

employees, Ipswich School operates a No Smoking Policy which prohibits smoking in any area

of the School site.

JOB DESCRIPTION

Job Title: Director of Admissions, Marketing and Outreach (DAMO)

Reports to: Headmaster, Prep Head

Reporting to you:

You will manage the Senior School Admissions Manager, Senior School Admissions Officer,

Prep Admissions Manager, Communications Manager and Digital Communications Manager.

It is anticipated that a further staff appointment will be made to strengthen the management

of the School¡¯s developing Outreach programme, but this will be decided after this

appointment, in consultation with you.

Job Purpose

The Director of Admissions, Marketing and Outreach has responsibility for the successful

recruitment of pupils in The Lodge Day Nursery, and throughout the School, from the

Nursery Class to the Sixth Form, and for the strategic development and delivery of the

School¡¯s Outreach programme, to support the School¡¯s charitable aims.

You will be a member of the School¡¯s Senior Management Team and will be expected to

take a lead in marketing the School, and growing the intake of pupils who will make a

positive contribution to all aspects of School life. You will also build upon and expand the

School¡¯s outreach work, developing and maintaining excellent relationships with all key

constituents, including the Head, staff, pupils, prospective parents and other institutions.

You must be in sympathy with the aims of the School, understanding its ambitions and

direction as set out in the Governors¡¯ Strategic Plan. As part of the School community, you

must take general responsibility for promoting and safeguarding the welfare of children and

young persons, and be a positive and helpful member of the School staff.

Key responsibilities:

Strategic direction and development

To develop and drive a marketing strategy to maintain the high profile of Ipswich

School and Ipswich Preparatory School, and to achieve a high level of high quality

admissions.

?

The strategy should be developed in conjunction with key

stakeholders: Headmaster, Prep Head, senior managers and all staff,

current parents, alumni, feeder schools and prospective parents,

fostering excellent relations with each of these groups.

?

The strategy should deliver competitor advantage, differentiating

Ipswich School (including Ipswich Prep School and The Lodge Day

Nursery) from others through communication of the School¡¯s vision,

values and ethos. It should present the School coherently and it should

be cost-effective.

?

The strategy should show an understanding of the local area,

demographics, economic and social profile and School provision,

including trends and patterns.

To develop and deliver a strategy to build on the School¡¯s current outreach work, to

publicise this work, and to build links with outside stakeholders, enhancing our place

in the community (see enclosed booklet ¡®Ipswich School in the Community¡¯ for further

information about our Outreach work).

?

This strategy should be developed to identify needs, look for ways to

join forces with other groups, to form an action plan and measure the

success against agreed criteria.

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The strategy should apply to both the School as a Charity, and the

School community and the charitable and outreach work undertaken

by pupils and staff.

?

The strategy should work alongside the work of the Development

Office in raising funds for bursaries and reaching out to pupils who

may benefit from bursaries.

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The strategy should promote the importance and value of Outreach to

the Ipswich School community, recruiting staff, parents, alumni and

students to support the School¡¯s work in this area.

To develop and deliver a strategy to monitor the success of Admissions, Marketing

and Outreach work, adjusting where necessary. There will be regular reporting to

the Senior Management and Governors.

?

Success will be monitored against clearly defined targets (KPIs), agreed

with the Headmaster and Prep Head in advance.

Leadership and Management

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?

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Line manage the School¡¯s Admissions Team (Senior and Prep) to plan for and

deliver the Admissions process

Line manage the School¡¯s Communications and Marketing Team

Contract and manage outside agencies, where appropriate, to produce marketing

material in print, online or other media

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