Director of Marketing

Director of Marketing

Marketing

Work Status:

Location of Job:

Schedule:

Reports To:

Full-Time Regular

Davies Symphony Hall

San Francisco, CA

Monday ¨C Friday, some

weekends

Senior Director of Marketing &

Sales

Payroll Type:

Salary:

Exempt

140,140.00

Regular Hours:

9:00am ¨C 5:00pm,

some evenings

Yes

Supervisory:

JOB SUMMARY

The Director of Marketing has the responsibility for strategizing, planning, and facilitating all

facets of the Symphony¡¯s marketing campaigns bringing insights and thought leadership to help

drive revenue and sales for various product lines. They will lead a team (Marketing Manager,

Digital Marketing Manager, Marketing Coordinator, and Senior Manager of Retail Operations)

responsible for supporting all aspects of marketing, including program development, media

planning, insights development, positioning, and content marketing. They will also partner with

cross-functional teams in shaping seasonal timelines and go-to-market strategy for new and

existing programs.

In addition, thy will be responsible for the general oversight and implementation of Front of

House Operations that includes Retail store. This includes management of visitor services and

strategic initiatives related to patron experiences.

RESPONSIBILITIES

Core responsibility:

Manage single ticket and subscription marketing campaigns to achieve maximum revenue and

tickets sold. Special emphasis is also placed on executing activities that enhance SF Symphony

budget capacity, brand engagement within the community, and activities to increase audience

development into target markets.

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Lead end-to-end marketing strategy and execution, including insights, positioning, go-tomarket and growth; monitor overall progress of campaigns and ensure timely execution

of projects

Develop and manage detailed media plans (direct mail, digital, print, radio, and out-ofhome) for all product lines; oversee the negotiation of media buys and media

sponsorships.

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Work with the Senior Director of Marketing and Senior Revenue Manager to generate

annual expense/revenue budgets, monitor expenses, and determine goals for all concerts.

Collaborate closely with cross-functional partners providing strategic support, e.g. ticket

on-sale coordination with box office and artistic, department comp approvals, and ad

hoc projects.

Pursue new business development opportunities and further develop relationships with

existing partners.

Conduct job functions and activities in alignment with the principles of the SFS¡¯s Diversity,

Equity, and Inclusion (DEI) work, ensuring presence of these goals in marketing and

audience outreach; support the organization¡¯s DEI work through participation in working

groups and other initiatives as possible.

Sales Campaign Development:

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Work with Marketing Manager to develop campaign strategy and execute programs

according to budget availability and revenue goals; activate the entire marketing team

and project managers to complete detailed planning.

Plan the marketing strategy of annual subscription season; own detailed brief, project

timelines, and execution assignments.

Forecast sales with Senior Revenue Manager and revise marketing plans to ensure sales

goals are met for each initiative; make recommendations on pricing adjustments and

discounting.

Report on the outcome of campaigns; analyze and distill data into actionable and

strategic insights and make recommendations for future seasons.

Provide ad hoc analysis and marketing reports as needed to support Director, Leadership

Team, and Board of Directors.

Serve as liaison with Development in the execution of collaborative projects; maximize

brand execution for events; work to integrate sales, activity, and follow-up with

marketing practices.

Oversee market research, discount channel management and other job duties.

Research & Audience Development Initiative (ADI):

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Manage research through development, execution, and analysis of existing and new

audiences through the organization¡¯s database and quantitative/qualitative research (e.g.

surveys, focus groups).

Manage and maintain data within community database for acquisition mailing lists and

buyer demographic information to help develop and define audience profiles.

Play a supporting role in helping strategize and oversee the execution and workflow for

approximately ADI initiatives that include the pre- and post-concert activities.

New and Existing Business Development:

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Identify and negotiate value-added media buys that are advantageous to the SFS.

Identify strategic relationships to drive awareness of the SFS, maximize budget

capabilities, extend mission reach, and create revenue opportunities.

Support corporate sponsorship opportunities, review proposals to ensure ability to fulfill

marketing and crediting expectations; oversee fulfillment of marketing-related items

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Provide leadership and insight in developing corporate sales materials for the

development team.

New Audience Outreach:

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Create relationships that allow the SFS to expand its reach and create strategies for

appealing to new demographics; set targets to broaden and diversify the SFS audience.

Develop strategies and tools to help other areas of the SFS as they approach potential

partners, patrons, and community groups.

Serve as a key stake-holder for ongoing audience research initiatives including intrinsic

impact research and program-specific studies.

Support targeted & integrated campaigns to grow viewership and revenue on

SFSymphony+

Visitor Experience - Retail Management:

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Oversee the financial and brand alignment success of the retail store including staff

development and revenue generation.

Directly manage and provide support to Symphony Store full time Store Manager,

Assistant Store Manager and part time staff/volunteers.

Closely manage expenses and revenue for retail operations and introduces ideas to

leadership team to remain competitive.

Encourages calculated risk-taking to generate incremental revenue and deliver excellent

guest service.

Develops working relationships with outside vendors and establishes prices and service

agreements to enhance the experience and to increase additional revenue opportunities.

Other:

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Proofread as requested all marketing material

Assist with staffing events, free concerts, program production, etc. as necessary

Other duties as assigned

Regularly attend SFS concerts and events

QUALIFICATIONS

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10+ years¡¯ experience in marketing in a sales-oriented industry, i.e. performing arts,

consumer product goods, etc. Agency experience preferred.

Flexible and adaptable ¨C able to frequently re-prioritize, evolve techniques, and solutions.

Collaborative, articulate, and a strong communicator who can build relationships across

the organization and with external partners.

Superior capability managing details spanning multiple projects simultaneously.

Demonstrated grace under pressure.

Proficiency with MS Office Suite.

Proficiency in data analysis, documentation, and reporting.

Demonstrated ability to understand various data structures and common methods in

data extraction and transformation; ability to analyze data, recognize patterns and

provide informed recommendations for decision making.

Experience with marketing automation and CRM systems.

Excellent writing skills and the ability to express oneself clearly and concisely.

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Creative thinker and problem-solver.

Dedicated to and passionate about the arts. Knowledge of orchestra music is a plus.

Sense of humor, creative, and positive, with a can-do attitude are desirable assets.

APPLICATION INSTRUCTIONS

To apply, please visit our website at . Under the About Us tab, go to the

Careers and Auditions page and click on ¡°View administrative job listings.¡± Search for this job

and click on ¡°Apply for this Position¡± to submit your resume and cover letter.

VALUES STATEMENT

The San Francisco Symphony is committed to cultivating an environment of inclusion, equity,

and diversity for our staff, musicians, patrons, and community. As leaders and innovators of our

inherited tradition of orchestral music, we acknowledge our responsibility to identify and

dismantle the oppressive barriers that we have historically maintained. We resolve to hold

ourselves accountable, devote resources, and embrace change by centering racial equity and

listening to and learning from marginalized voices.

We recognize that this is an ongoing, sometimes uncomfortable practice, and continue to learn

and evolve. We welcome applicants who are enthusiastic to join us on this journey.

ORGANIZATIONAL PROFILE

The San Francisco Symphony is widely considered to be among the most artistically

adventurous and innovative arts institutions in the United States, celebrated for its artistic

excellence, creative performance concepts, active touring, award-winning recordings, and

standard-setting education programs. In the 2020¨C21 season, the San Francisco Symphony

welcomed conductor and composer Esa-Pekka Salonen as its twelfth Music Director and

embarked on a new vision for the present and future of the orchestral landscape. This exciting

artistic future builds on the remarkable 25-year tenure of Michael Tilson Thomas as the San

Francisco Symphony¡¯s Music Director. Tilson Thomas continues his rich relationship with the

Symphony as its first Music Director Laureate. In their inaugural season together, Esa-Pekka

Salonen and the San Francisco Symphony have introduced a groundbreaking artistic leadership

model anchored by eight Collaborative Partners from a variety of cultural disciplines: Nicholas

Britell, Julia Bullock, Claire Chase, Bryce Dessner, Pekka Kuusisto, Nico Muhly, Carol Reiley,

and Esperanza Spalding. This group of visionary artists, thinkers, and doers joins with Salonen

and the San Francisco Symphony to chart a new course of experimentation by collaborating on

new ideas, breaking conventional rules, and creating unique and powerful experiences.

The San Francisco Symphony presents more than 220 concerts and presentations annually for an

audience of nearly 450,000 in its home of Davies Symphony Hall and through its national and

international touring. A cornerstone of the organization's mission, the San Francisco Symphony's

education programs are the most extensive offered by any American orchestra today, providing

free comprehensive music education to every first- through fifth- grade student in the San

Francisco public schools, and serving more than 75,000 children, students, educators, and families

annually. The San Francisco Symphony¡¯s recordings have won such awards as France's Grand Prix

du Disque and Britain's Gramophone Award, as well as 16 Grammy Awards. San Francisco

Symphony radio broadcasts, the first in the nation to feature symphonic music when they began

in 1926, today carry the Orchestra's concerts across the country. In 2004, the SFS launched the

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multimedia Keeping Score on PBS-TV and online and in 2014, the San Francisco Symphony

inaugurated SoundBox, an experimental performance venue and music series located backstage

at Davies Symphony Hall. February 2021 saw the launch of SFSymphony+, the San Francisco

Symphony¡¯s on-demand video streaming service. For more information, visit .

Pursuant to the San Francisco Fair Chance Ordinance, the San Francisco Symphony will

consider for employment qualified applicants with arrest and conviction records.

The San Francisco Symphony is an Equal Opportunity Employer.

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