JOB DESCRIPTION FOR JOB TITLE:
|POSITION SPECIFICS |
|Title: Program Director of Events |Department/Number: Marketing and Communications |
|Reports to: VP, Marketing & Communications | |
|Job Code: 321004 |FLSA Status: Exempt | |
|Manager Approval: B.Zaher Date: 1-16 |HR Approval: MJG Date: 1-16 |
|POSITION SUMMARY |
|The Program Director of Events provides leadership for a comprehensive events and external relations program strategically aligned with UW Health’s mission and|
|priorities and fundraising campaigns. This program includes successful planning and execution of events and other activities to support UW Health fundraising |
|campaigns and initiatives, marketing and communications strategies, donor relations, patient and family support and community partnerships. The position |
|requires robust fundraising; donor and community cultivation and engagement; and the management of diverse internal and external constituencies. The incumbent |
|collaborates with UW Health leadership, UW Foundation and UWHC/AFCH development staff, Marketing and Communications staff, volunteers and community leaders to |
|maximize achievement of organizational goals. The program director requires experience with project leadership and management, the creation and maintenance of |
|the systems that support effective events and projects, ability to write and communicate well, and strong managerial and interpersonal skills. Knowledge of |
|annual giving programs, marketing and major gift planning preferred. |
|MAJOR RESPONSIBILITIES |
|Lead and direct a comprehensive program of philanthropic, marketing and communications support focused on events. |
| |
|Develop and implement a detailed annual events plan for UW Health in alignment with the organization’s strategic plan and marketing, communication and |
|fundraising priorities and monitor and report on its financial and programmatic outcomes. Report regularly to UW Health leadership with both quantitative and |
|qualitative results. |
| |
|Meet regularly with current and prospective event sponsors and donors; communicating key messages and matching interests with projects. |
| |
|Supervise, coach and develop staff and volunteers through reinforcement, openness, constructive feedback and respect. Provide meaningful recognition to staff |
|and volunteers. |
| |
|Support capital campaign fundraising efforts in alignment and coordination with development team. |
| |
|Through events, work cooperatively with UW Health and UW Foundation Development staff (the Medical Advancement Group) and Development Advisory Boards to |
|integrate event plan as part of overall fundraising, donor cultivation and stewardship initiatives. |
| |
|Identify, enlist, motivate, guide, and support volunteers for participation in overall program accomplishments in special events fundraising. |
| |
|Provide appropriate stewardship for gifts from events and communicate effectively with other staff and volunteers in development for the purposes of |
|stewardship, cultivation and donor recognition. |
| |
|As part of development team, build community awareness about UWHC’s philanthropic efforts and serve as an effective community liaison for fund raising-related |
|matters. |
| |
|Use LEAN business practices to ensure fiscal responsibility and value for guests, donors and other clients. |
| |
|Continuously benchmark program with programs of other academic medical centers to ensure best-practices and learn new ideas. |
| |
|Continuously review and maintain policies and procedures related to fundraising; donor management and protecting patient health information. |
| |
|Provide executive-level leadership to Friends of UWHC and serve as chief liaison between Friends organization and UW Health leadership |
| |
|Serve in an “executive director” role for volunteer board of directors; providing strategic guidance, valuable contacts and resources to achieve mutual goals. |
| |
|Work to achieve alignment between Friends’ goals, fundraising and grant-making and UW Health objectives and priorities. |
| |
|Provide account management services and act as liaison with UW Health Marketing and Communications graphic design, photography, videography, advertising, |
|marketing, web-site development and media relations. |
| |
|Provide leadership, strategy and event, marketing and communications expertise for all fundraising activities |
| |
|Recruit and develop all board members. Using skills in diplomacy, problem solving and volunteer management, work to direct efforts toward achievement of |
|objectives and effective resolution of conflict. |
| |
|Assist with policies and procedures, tax and audit preparation and non-profit reporting. |
| |
|Serve as a Friends liaison with the UWHC and AFCH gift shops. |
| |
|Lead and direct a comprehensive and fully integrated community events program to further establish UW Health as the provider of choice and employer of choice. |
| |
|Serve as clearing house and triage for new events and event ideas; matching requests with UW Health priorities. |
| |
|Develop and implement a detailed annual events plan for UW Health and monitor and report on its marketing and programmatic outcomes. Report regularly to UW |
|Health leadership with both quantitative and qualitative results. |
| |
|Develop effective events with the following outcomes; marketing and communication of current and new UW Health programs and services, community partnerships |
|and collaborations, UW Health employee engagement, patient and family support. |
| |
|Serve as liaison between UW Health and community organizations in support of community health initiatives and partnerships. |
| |
|Work collaboratively with Marketing Account Managers and Marketing and Communications Directors, and others on internal and external relations strategy; |
|providing leadership on key events. |
| |
|Create and maintain systems, infrastructure and policies that support effective event management, fundraising and external relations. |
| |
|Create and maintain electronic systems for donor, event and fundraising management. |
| |
|In collaboration with UW Health Marketing and Communications and E-health staff, manage event promotion and communication materials, creation of registration |
|sites and media coverage of events and activities. |
| |
|Serve as UW Health-wide resource and train and develop staff in UW Health Marketing and Communications and other areas to improve event management expertise. |
| |
|All duties and requirements must be performed consistent with the UW Health Performance Standards. |
|POSITION REQUIREMENTS |
|Education |Minimum |Bachelor’s Degree in business, marketing, communications, public relations or related field. |
| |Preferred | |
|Work Experience |Minimum |Minimum of 7-10 years direct experience managing and implementing successful fundraising and events |
| | |programs, including event management systems, marketing and communications strategy, corporate and |
| | |individual donor and community relations. |
| |Preferred | |
|Licenses & Certifications |Minimum | |
| |Preferred | |
|Required Skills, Knowledge, and Abilities |A proven track record soliciting prospects personally and demonstrated relationship building with |
| |donors. |
| |Demonstrated understanding, experience, and outcomes employing best practices in event management. |
| |Experience initiating, implementing, and growing programs. |
| |Strong interpersonal skills with the proven ability to work effectively and cooperatively with |
| |prospects, donors, volunteers, faculty, administration, and staff. |
| |Experience in the creation and maintenance of systems that support effective events and fundraising |
| |campaigns, especially databases. |
| |Knowledge of current legal and tax implications of soliciting, giving, and accepting charitable gifts. |
| |Self-directed, with demonstrated ability to prioritize and to manage multiple complex activities |
| |simultaneously. |
| |Knowledge of and ability to use computers and computer programs including word processing, database |
| |management, desktop publishing, PowerPoint, spreadsheets and event management software. |
| |Ability to work well within a complex enterprise; across departments, organizations; internally and |
| |externally. |
| |Enthusiasm, flexibility, and the demonstrated ability to thrive in a fast-paced environment. |
| |Strong personal work ethic and unquestioned personal integrity. |
| |Negotiating, diplomatic, and organizational skills. |
| |Excellent oral and written communication skills. |
| |Ability to make judgments in demanding situations |
| |Ability to listen empathetically |
| |Comfortable accepting responsibility for medium to large scale projects involving multiple resources and|
| |spanning many months from start to finish |
| |Ability to manage multiple concurrent activities |
| | |
|PHYSICAL REQUIREMENTS |
|Indicate the appropriate physical requirements of this job in the course of a shift. Note: reasonable accommodations may be made available for individuals |
|with disabilities to perform the essential functions of this position. |
|Physical Demand Level |Occasional |Frequent |Constant |
| |Up to 33% of the time |34%-66% of the time |67%-100% of the time |
| |Sedentary: Ability to lift up to 10 pounds maximum|Up to 10# |Negligible |Negligible |
| |and occasionally lifting and/or carrying such | | | |
| |articles as dockets, ledgers and small tools. | | | |
| |Although a sedentary job is defined as one, which | | | |
| |involves sitting, a certain amount of walking and | | | |
| |standing is often necessary in carrying out job | | | |
| |duties. Jobs are sedentary if walking and | | | |
| |standing are required only occasionally and other | | | |
| |sedentary criteria are met. | | | |
|X |Light: Ability to lift up to 20 pounds maximum |Up to 20# |Up to 10# or requires |Negligible or constant push/pull |
| |with frequent lifting and/or carrying of objects | |significant walking or |of items of negligible weight |
| |weighing up to 10 pounds. Even though the weight | |standing, or requires | |
| |lifted may only be a negligible amount, a job is | |pushing/pulling of arm/leg | |
| |in this category when it requires walking or | |controls | |
| |standing to a significant degree. | | | |
| |Medium: Ability to lift up to 50 pounds maximum |20-50# |10-25# |Negligible-10# |
| |with frequent lifting/and or carrying objects | | | |
| |weighing up to 25 pounds. | | | |
| |Heavy: Ability to lift up to 100 pounds maximum |50-100# |25-50# |10-20# |
| |with frequent lifting and/or carrying objects | | | |
| |weighing up to 50 pounds. | | | |
| |Very Heavy: Ability to lift over 100 pounds with |Over 100# |Over 50# |Over 20# |
| |frequent lifting and/or carrying objects weighing | | | |
| |over 50 pounds. | | | |
|List any other physical requirements or bona fide | |
|occupational qualifications: | |
Work/Environmental: Moderate noise level consistent with an office environment
Note: The purpose of this document is to describe the general nature and level of work performed by personnel so classified; it is not intended to serve as an inclusive list of all responsibilities associated with this position.
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