THE IMPOSED ETIC IN SURVEY RESEARCH: FACT OR FALLACY
Mullen, M.R., (1995) “Diagnosing Measurement Equivalence in Cross-National Research,” Journal of International Business Studies, Third Quarter, 573-596. Parameswaran, R. and Yaprak, A., (1987) “A Cross-National Comparison of Consumer Research Measures,” Journal fo International Business Studies, Spring, 35-49. ................
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