PANIC ROOM
UNDERWORLD
Release Date: September 19, 2003
Release Pattern: Wide (2,915)
Cast: Kate Beckinsale, Scott Speedman, Bill Nighy, Michael Sheen
Director: Len Wiseman
Genre: Horror / Romance
MPAA Rating: R
Synopsis: Underworld reimagines Vampires as a secretive clan of modern, aristocratic sophisticates whose mortal enemies are the Lycans (werewolves), a shrewd gang of street thugs who prowl the city’s underbelly. The balance of power is upset when a beautiful young Vampire and a nascent Lycan "deadly rivals for centuries" fall in love. Len Wiseman directs Kate Beckinsale and Scott Speedman in a fast-paced, modern-day tale of deadly action, ruthless intrigue and forbidden love, all set against the backdrop of an ancient feud between the two tribes in a timeless, Gothic metropolis.
FILMOGRAPHY
|CAST & CREW |TITLE |RELEASE |OPENING $ |SCREENS |AVG $ |$ TO DATE |
| |Zoolan | | | | | |
|Kate Beckinsale |Laurel Canyon |3/7/03 |$149,099 |10 |$14,910 |$3,656,984 |
| |Serendipity |10/5/01 |$13,309,241 |2,601 |$5,117 |$50,183,629 |
| |Pearl Harbor |5/25/01 |$75,177,654 |3,214 |$23,391 |$198,473,555 |
| | | | | | | |
|Scott Speedman |Dark Blue |2/21/03 |$3,880,688 |2,176 |$1,783 |$9,059,588 |
| |Duets |9/15/00 |$2,002,588 |581 |$3,447 |$4,696,480 |
| | | | | | | |
|Bill Nighy |I Capture The Castle |7/11/03 |$51,970 |8 |$6,496 |$1,099,200 |
| |Blow Dry |3/7/01 |$240,166 |157 |$1,530 |$637,769 |
| |Fairytale: A True Story |10/24/97 |$3,515,323 |1,058 |$3,323 |$14,036,249 |
| | | | | | | |
|Michael Sheen |Four Feathers, The |9/20/02 |$6,857,879 |1,912 |$3,587 |$18,306,166 |
| |Wilde |5/1/98 |$69,424 |7 |$9,918 |$2,145,807 |
| | | | | | | |
|Len Wiseman |N/A |N/A |N/A |N/A |N/A |N/A |
| | | | | | | |
Data taken from Cinesys.
PRINCIPALS’ AWARENESS AND POPULARITY
Awareness
(Norms: 50%-60%)
| | |Males |Females |Teens | |
| |Total |-25 |25+ |-25 |25+ |12-17 |Date |
| | | | | | | | |
|Kate Beckinsale |29 |22 |27 |31 |33 |N/A* |9/29/02 |
| | | | | | | | |
|Scott Speedman |11 |13 |10 |13 |8 |N/A* |3/6/03 |
| | | | | | | | |
|Bill Nighy |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |
| | | | | | | | |
|Michael Sheen |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |
| | | | | | | | |
|Len Wiseman |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |
| | | | | | | | |
Popularity
(Norms: 40%-50%)
| | |Males |Females |Teens | |
| |Total |-25 |25+ |-25 |25+ |12-17 |Date |
| | | | | | | | |
|Kate Beckinsale |25 |11 |32 |29 |25 |N/A* |9/29/02 |
| | | | | | | | |
|Scott Speedman |20 |19 |8 |29 |20 |N/A* |3/6/03 |
| | | | | | | | |
|Bill Nighy |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |
| | | | | | | | |
|Michael Sheen |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |
| | | | | | | | |
|Len Wiseman |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |N/A* |
| | | | | | | | |
|*Awareness too low | | | | | | | |
Data taken from Cinesys.
MARKET CONDITIONS
Week Prior Opening – 9/12/03
|TITLE |STUDIO |STARRING / LOG-LINE |
| | | |
|Once Upon A Time In |COLUMBIA |Antonio Banderas, Salma Hayek, Johnny Depp, Mickey Rourke, Rubén Blades, Enrique Iglesias, Cheech |
|Mexico | |Marin, Marco Leonardi, Eva Mendez, Danny Trejo, Willem Dafoe |
| | |Robert Rodriguez returns with the mythic guitar-slinging hero, El Mariachi (Antonio Banderas), in |
| | |the third installment of the Mariachi/Desperado trilogy, Once Upon a Time in Mexico. The saga |
| | |continues as El Mariachi makes his way across a rugged landscape on the blood trail of Barrillo |
| | |(Willem Dafoe), a cartel kingpin who is planning a coup d’etat against the president of Mexico. |
| | |Enlisted by Sands (Johnny Depp), a corrupt CIA agent, El Mariachi demands retribution, and the |
| | |adventure begins against a backdrop of revolution, greed, and revenge. The character, made famous|
| | |by Banderas, remains a slinger of guitars and guns, a tragic and bloodied hero, but a survivor |
| | |forever. |
| | |MPAA – R |
| | | |
|Matchstick Men |WARNER BROS. |Nicolas Cage, Melora Walters, Sam Rockwell, Alison Lohman, Bruce McGill |
| | |The story of a phobic con man whose teenage daughter unexpectedly re-enters his life just when he |
| | |and his protégé are about to pull off a big score. |
| | |MPAA – PG-13 |
| | | |
|Cabin Fever |LIONS GATE |Jordan Ladd, Rider Strong, James DeBello, Cerina Vincent |
| | |As the last hurrah after college, friends Jeff, Karen, Paul, Marcy and Bert embark on a vacation |
| | |deep into the mountains. With the top down and the music up, they drive to a remote cabin to |
| | |enjoy their last days of decadence before entering the working world. Then somebody gets sick. |
| | |Karen's skin starts to bubble and burn as something grows inside her, tunneling beneath her flesh.|
| | |The group is so repulsed, shocked and sickened watching their friend deteriorate before their |
| | |eyes; they lock her in a shed to avoid infection. They soon realize that anyone of them could |
| | |have the infection. What soon began as a struggle against the disease turns into a battle against|
| | |friends as the fear of contagion drives them to turn on each other. |
| | |MPAA – R |
| | | |
Opening Week – 9/19/03
|TITLE |STUDIO |STARRING / LOG-LINE |
| | | |
|Anything Else |DREAM WORKS |Woody Allen, Jason Biggs, Christina Ricci, Stockard Channing, Glenn Close, Danny DeVito |
| | |A struggling, insecure artist in New York is having an affair with a dense, self-centered much |
| | |younger woman. When her boyfriend finds out about the affair, heartbroken, he confronts the older|
| | |man--as does her father who chases the artist with a loaded shotgun. |
| | |MPAA – R |
| | | |
|Cold Creek Manor |BUENA VISTA |Dennis Quaid, Sharon Stone, Stephen Dorff |
| | |Finally putting an end to their days as slaves to the hustle-bustle city life, Gothamites Cooper |
| | |Tilson and his wife, Leah, pack up their kids and all their possessions and move into a recently |
| | |repossessed mansion in the sticks of New York State. Once a grand and elegant manor, the house at|
| | |Cold Creek is now in shambles, but Cooper and Leah have unlimited time to show the house the TLC |
| | |that it desperately needs. All's well until Dale Massie, the house's former owner, gets out of |
| | |prison, looking to reclaim his birthright by any means necessary. There are two kinds of people |
| | |in Cold Creek--those who come there, and those who are born there--and Dale quickly shows that one|
| | |kind always comes out on top, particularly when the house hides a dark secret. |
| | |MPAA – R |
| | | |
|Fighting Temptations |PARAMOUNT |Cuba Gooding Jr., Beyonce Knowles, Mike Epps, Steve Harvey |
| | |A successful record producer goes back to his hometown in Alabama for his aunt's funeral and is |
| | |pressured to stay there in order to rejuvenate the local gospel choir. |
| | |MPAA – PG – 13 |
| | | |
|Secondhand Lions |NEW LINE |Robert Duvall, Michael Caine, Haley Joel Osment, Kyra Sedgwick |
| | |Set in 1960s Texas, the story tells of a timid teenager, Walter who is forced to spend the summer |
| | |with his eccentric, and recently rich, great-uncles on their farm. Once there he learns about |
| | |their mysterious and dangerous pasts. |
| | |MPAA – PG |
Week After Opening – 9/26/03
|TITLE |STUDIO |STARRING / LOG-LINE |
| | | |
|Duplex |MIRAMAX |Ben Stiller, Drew Barrymore, Eileen Essell, Harvey Fierstein, Robert Wisdom |
| | |A young couple has the chance to move into a gorgeous New York duplex in the perfect neighborhood,|
| | |but first they must murder the current tenant, a sweet little old lady. |
| | |MPAA – PG – 13 |
| | | |
|Rundown, The |UNIVERSAL |Dwayne "The Rock" Johnson, Seann William Scott, Christopher Walken, Rosario Dawson |
| | |When Travis, the son of an underworld kingpin, disappears in the Amazon in search of a priceless |
| | |artifact, Beck, the kingpin's retrieval expert, is sent to get him. Despite their hostility--and |
| | |the love for the same woman--the two must eventually join forces to fight the evil head of a |
| | |gold-mining corporation who is after the same treasure. |
| | |MPAA – PG – 13 |
| | | |
|Under The Tuscan Sun |BUENA VISTA |Diane Lane, Sandra Oh, Raoul Bova, Dan Bucatinsky, Lindsay Duncan |
| | |Based on the best-selling true-life memoirs, this is the story of Frances Mayes, a talented writer|
| | |and book editor who finds herself suddenly divorced. Rethinking her next step, Frances finds |
| | |herself emotionally adrift until her friends send her on a holiday to the beautiful Tuscan |
| | |countryside of Italy. At first unmoved by the natural and historic splendor surrounding her, |
| | |Frances sees the ruins of an old and charming Italian villa and on impulse, buys the property with|
| | |the intention to restore it. As she undertakes the daunting project, Frances becomes part of the |
| | |surrounding community of colorful and fun-loving Tuscan people, learning from them an exciting new|
| | |way of embracing life. She even finds a second chance at love with a dashing stranger. |
| | |MPAA – PG – 13 |
| | | |
COMPARISON FILMS
|TITLE |RELEASE |MPAA |OPENING $ |SCREENS |AVG $ |$ TO DATE |
| | | | | | | |
|Resident Evil |3/15/02 |R |$17,707,106 |2,528 |$7,004 |$39,532,308 |
|Blade |8/21/98 |R |$17,073,856 |2,322 |$7,353 |$70,001,065 |
|Jeepers Creepers |8/31/01 |R |$15,831,700 |2,944 |$5,378 |$37,849,949 |
|Thirteen Ghosts |10/26/01 |R |$15,165,355 |2,781 |$5,453 |$41,867,960 |
|Queen of the Damned |2/22/02 |R |$14,757,532 |2,511 |$5,877 |$30,307,804 |
|Pitch Black |2/18/00 |R |$13,467,546 |1,832 |$7,351 |$39,208,645 |
NRG TRAILER TEST
Trailer Test I
This survey was conducted by a personal intercept interviewing technique from May 3 through May 4, 2002, among 573 general moviegoers between the ages of 17 and 49 (51% male, 49% female), in the following geographically dispersed markets: Atlanta, Charlotte, Chicago, Dallas, Minneapolis, New York, Orange County, Philadelphia, Phoenix, Portland, and Seattle.
| | |Males |Females | |
| |Total |Under 25 |25 & Over |Under 25 |25 & Over |NRG Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 5/5) | | | | | | |
|Base Sizes: |(573) |(145) |(150) |(144) |(134) | |
|Definite |14 |18 |11 |12 |13 |15 |
|Probable |30 |29 |27 |28 |34 |30 |
|Total Positive |44 |47 |38 |40 |47 |45 |
| | | | | | | |
|Based On Trailer** (T/S as of 5/5) | | | | | | |
|"Secret War V.1" | | | | | | |
|Base Sizes: |(293) |(74) |(76) |(74) |(69) | |
|Definite |55 |60 |58 |47 |53 |45 |
|Probable |12 |15 |12 |12 |10 |25 |
|Total Positive |67 |75 |70 |59 |63 |70 |
| | | | | | | |
| "Two Families V.5" | | | | | | |
|Base Sizes: |(280) |(71) |(74) |(70) |(65) | |
|Definite |54 |60 |64 |42 |48 |45 |
|Probable |17 |17 |13 |25 |13 |25 |
|Total Positive |71 |77 |77 |67 |61 |70 |
| | |Gender |Age | |
| |Total |Males |Females |17 to 24 |25 to 34 |NRG Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 5/5) | | | | | | |
|Base Sizes: |(573) |(295) |(278) |(289) |(284) | |
|Definite |14 |15 |13 |15 |12 |15 |
|Probable |30 |28 |31 |29 |30 |30 |
|Total Positive |44 |43 |44 |44 |42 |45 |
| | | | | | | |
|Based On Trailer** (T/S as of 5/5) | | | | | | |
| "Secret War V.1" | | | | | | |
|Base Sizes: |(293) |(150) |(143) |(148) |(145) | |
|Definite |55 |59 |50 |54 |55 |45 |
|Probable |12 |13 |11 |13 |11 |25 |
|Total Positive |67 |72 |61 |67 |66 |70 |
| | | | | | | |
| "Two Families V.5" | | | | | | |
|Base Sizes: |(280) |(145) |(135) |(141) |(139) | |
|Definite |54 |62 |45 |51 |57 |45 |
|Probable |17 |15 |19 |21 |13 |25 |
|Total Positive |71 |77 |64 |72 |70 |70 |
NRG TV COMMERCIAL TESTS
TV Commercial Test I
This survey was conducted by a personal intercept interviewing technique from June 21 through June 23, 2002, among 1,216 general moviegoers between the ages of 17 and 34 (50% male, 50% female), in the following geographically dispersed markets: Atlanta, Chicago, Dallas, Denver, Detroit, Kansas City, New York, Orange County, Philadelphia, Phoenix and Tampa.
| | |Males |Females | |
| |Total |Under 25 |25 & Over |Under 25 |25 & Over |NRG Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Base Sizes: |(1216) |(308) |(303) |(313) |(292) | |
|Definite |12 |10 |14 |10 |14 |15 |
|Probable |27 |29 |26 |28 |25 |30 |
|Total Positive |39 |39 |40 |38 |39 |45 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Collide V.2" | | | | | | |
|Base Sizes: |(300) |(84) |(71) |(68) |(77) | |
|Definite |47 |55 |51 |40 |41 |40 |
|Probable |21 |22 |21 |26 |16 |25 |
|Total Positive |68 |77 |72 |66 |57 |65 |
| | | | | | | |
|"Mission V.2" | | | | | | |
|Base Sizes: |(307) |(79) |(76) |(80) |(72) | |
|Definite |45 |51 |48 |38 |42 |40 |
|Probable |22 |24 |26 |20 |20 |25 |
|Total Positive |67 |75 |74 |58 |62 |65 |
| | | | | | | |
|"Teaser Cutdown V.2" | | | | | | |
|Base Sizes: |(305) |(75) |(80) |(85) |(65) | |
|Definite |49 |61 |50 |44 |40 |40 |
|Probable |19 |21 |17 |23 |15 |25 |
|Total Positive |68 |82 |67 |67 |55 |65 |
| | | | | | | |
|“Choose V.1" | | | | | | |
|Base Sizes: |(304) |(70) |(76) |(80) |(78) | |
|Definite |44 |46 |46 |40 |46 |40 |
|Probable |25 |26 |29 |26 |18 |25 |
|Total Positive |69 |72 |75 |66 |64 |65 |
| | |Gender |Age | |
| |Total |Males |Females |17 to 24 |25 to 34 |NRG Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Base Sizes: |(1216) |(611) |(605) |(621) |(595) | |
|Definite |12 |12 |12 |10 |14 |15 |
|Probable |27 |28 |27 |29 |26 |30 |
|Total Positive |39 |40 |39 |39 |40 |45 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | |
|"Collide V.2" | | | | | | |
|Base Sizes: |(300) |(155) |(145) |(152) |(148) | |
|Definite |47 |53 |41 |48 |46 |40 |
|Probable |21 |22 |21 |24 |18 |25 |
|Total Positive |68 |75 |62 |72 |64 |65 |
| | | | | | | |
|"Mission V.2" | | | | | | |
|Base Sizes: |(307) |(155) |(152) |(159) |(148) | |
|Definite |45 |50 |39 |44 |45 |40 |
|Probable |22 |25 |20 |22 |23 |25 |
|Total Positive |67 |75 |59 |66 |68 |65 |
| | | | | | | |
|"Teaser Cutdown V.2" | | | | | | |
|Base Sizes: |(305) |(155) |(150) |(160) |(145) | |
|Definite |49 |55 |42 |52 |46 |40 |
|Probable |19 |19 |19 |22 |16 |25 |
|Total Positive |68 |74 |61 |74 |62 |65 |
| | | | | | | |
|"Choose V.1" | | | | | | |
|Base Sizes: |(304) |(146) |(158) |(150) |(154) | |
|Definite |44 |46 |43 |43 |46 |40 |
|Probable |25 |27 |22 |26 |23 |25 |
|Total Positive |69 |73 |65 |69 |69 |65 |
MARKETCAST TV COMMERCIAL TESTS
TV Commercial Test I
This survey was conducted by a personal intercept interviewing technique on August 2 and 3, 2003 among 2,100 general moviegoers between the ages of 17 and 34 (including a portion of non-whites), in several geographically dispersed markets.
| | |Males |Females | |
| |Total |17 to 24 |25 to 34 |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |11 |10 |8 |7 |15 |
|Probable |28 |29 |31 |25 |27 |25 |
|Total Positive |37 |39 |41 |32 |34 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Change V.2" | | | | | | |
|Definite |43 |51 |46 |39 |33 |40 |
|Probable |26 |31 |29 |23 |21 |30 |
|Total Positive |69 |82 |75 |62 |53 |70 |
| | | | | | | |
|"Danger V.3" | | | | | | |
|Definite |40 |44 |41 |38 |30 |40 |
|Probable |28 |37 |26 |29 |18 |30 |
|Total Positive |68 |81 |67 |67 |48 |70 |
| | | | | | | |
|"Hunted V.3" | | | | | | |
|Definite |41 |50 |39 |42 |32 |40 |
|Probable |34 |30 |39 |29 |37 |30 |
|Total Positive |75 |80 |78 |71 |69 |70 |
| | | | | | | |
|“One Immortal V.2" | | | | | | |
|Definite |39 |43 |33 |38 |34 |40 |
|Probable |32 |38 |31 |33 |24 |30 |
|Total Positive |70 |80 |69 |70 |58 |70 |
| | | | | | | |
|“Reign of Terror V.3” | | | | | | |
|Definite |46 |54 |54 |38 |33 |40 |
|Probable |21 |23 |15 |26 |17 |30 |
|Total Positive |67 |78 |69 |64 |50 |70 |
| | | | | | | |
|“Rule V.2” | | | | | | |
|Definite |43 |39 |48 |38 |43 |40 |
|Probable |35 |43 |33 |34 |27 |30 |
|Total Positive |77 |82 |81 |72 |70 |70 |
| | | | | | | |
|“Unspeakable Power V.3” | | | | | | |
|Definite |42 |44 |51 |34 |39 |40 |
|Probable |31 |33 |27 |34 |28 |30 |
|Total Positive |73 |77 |78 |68 |67 |70 |
| | | | | | | |
| | |Gender |Age | |
| |Total |Men |Women |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |10 |8 |9 |9 |15 |
|Probable |28 |30 |26 |27 |29 |25 |
|Total Positive |37 |40 |33 |36 |37 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Change V.2" | | | | | | |
|Definite |43 |49 |36 |45 |40 |40 |
|Probable |26 |30 |22 |27 |25 |30 |
|Total Positive |69 |79 |58 |73 |64 |70 |
| | | | | | | |
|"Danger V.3" | | | | | | |
|Definite |40 |43 |35 |42 |36 |40 |
|Probable |28 |32 |24 |33 |22 |30 |
|Total Positive |68 |75 |58 |75 |58 |70 |
| | | | | | | |
|"Hunted V.3" | | | | | | |
|Definite |41 |45 |37 |46 |36 |40 |
|Probable |34 |34 |33 |30 |38 |30 |
|Total Positive |75 |79 |70 |76 |74 |70 |
| | | | | | | |
|“One Immortal V.2" | | | | | | |
|Definite |39 |41 |36 |41 |36 |40 |
|Probable |32 |35 |29 |35 |28 |30 |
|Total Positive |70 |75 |65 |76 |64 |70 |
| | | | | | | |
|“Reign of Terror V.3” | | | | | | |
|Definite |46 |55 |36 |46 |44 |40 |
|Probable |21 |19 |22 |25 |16 |30 |
|Total Positive |67 |74 |58 |72 |60 |70 |
| | | | | | | |
|“Rule V.2” | | | | | | |
|Definite |43 |44 |404 |39 |46 |40 |
|Probable |35 |38 |31 |39 |30 |30 |
|Total Positive |77 |82 |71 |78 |76 |70 |
| | | | | | | |
|“Unspeakable Power V.3” | | | | | | |
|Definite |42 |48 |37 |39 |45 |40 |
|Probable |31 |30 |31 |34 |28 |30 |
|Total Positive |73 |77 |68 |73 |73 |70 |
| | | | | | | |
TV Commercial Test II
This survey was conducted by a personal intercept interviewing technique on August 9 and 10, 2003 among 900 general moviegoers between the ages of 17 and 34 (including a portion of non-whites), in several geographically dispersed markets.
| | |Males |Females | |
| |Total |17 to 24 |25 to 34 |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |11 |10 |8 |7 |15 |
|Probable |28 |29 |31 |25 |27 |25 |
|Total Positive |37 |39 |41 |32 |34 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Fear V.3" | | | | | | |
|Definite |43 |52 |49 |38 |34 |40 |
|Probable |31 |35 |28 |32 |25 |30 |
|Total Positive |74 |86 |77 |70 |59 |70 |
| | | | | | | |
|"New Moon V.4Rev." | | | | | | |
|Definite |43 |52 |47 |36 |34 |40 |
|Probable |34 |27 |27 |36 |40 |30 |
|Total Positive |77 |79 |74 |72 |74 |70 |
| | | | | | | |
|"War V.5" | | | | | | |
|Definite |49 |60 |51 |46 |36 |40 |
|Probable |22 |20 |24 |22 |24 |30 |
|Total Positive |72 |80 |74 |68 |60 |70 |
| | | | | | | |
| | |Gender |Age | |
| |Total |Men |Women |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |10 |8 |9 |9 |15 |
|Probable |28 |30 |26 |27 |29 |25 |
|Total Positive |37 |40 |33 |36 |37 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
|"Fear V.3" | | | | | | |
|Definite |43 |50 |36 |45 |42 |40 |
|Probable |31 |32 |29 |34 |27 |30 |
|Total Positive |74 |82 |65 |79 |69 |70 |
| | | | | | | |
|"New Moon V.4Rev." | | | | | | |
|Definite |43 |50 |35 |44 |41 |40 |
|Probable |34 |30 |38 |32 |37 |30 |
|Total Positive |77 |80 |73 |76 |77 |70 |
| | | | | | | |
|"War V.5" | | | | | | |
|Definite |49 |56 |41 |53 |44 |40 |
|Probable |22 |22 |23 |21 |24 |30 |
|Total Positive |72 |77 |64 |74 |68 |70 |
| | | | | | | |
TV Commercial Test III
This survey was conducted by a personal intercept interviewing technique on August 16 and 17, 2003 among 300 general moviegoers between the ages of 17 and 34 (including a portion of non-whites), in several geographically dispersed markets.
| | |Males |Females | |
| |Total |17 to 24 |25 to 34 |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |11 |10 |8 |7 |15 |
|Probable |28 |29 |31 |25 |27 |25 |
|Total Positive |37 |39 |41 |32 |34 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Weapons V.6" | | | | | | |
|Definite |46 |56 |53 |38 |36 |40 |
|Probable |24 |30 |29 |20 |20 |30 |
|Total Positive |71 |86 |82 |58 |55 |70 |
| | | | | | | |
| | |Gender |Age | |
| |Total |Men |Women |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |10 |8 |9 |9 |15 |
|Probable |28 |30 |26 |27 |29 |25 |
|Total Positive |37 |40 |33 |36 |37 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
|"Weapons V.6" | | | | | | |
|Definite |46 |54 |37 |48 |45 |40 |
|Probable |24 |30 |19 |25 |24 |30 |
|Total Positive |71 |84 |57 |72 |69 |70 |
| | | | | | | |
TV Commercial Test IV
This survey was conducted by a personal intercept interviewing technique from August 23 through 25, 2003 among 300 general moviegoers between the ages of 17 and 34 (including a portion of non-whites), in several geographically dispersed markets.
| | |Males |Females | |
| |Total |17 to 24 |25 to 34 |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |11 |10 |8 |7 |15 |
|Probable |28 |29 |31 |25 |27 |25 |
|Total Positive |37 |39 |41 |32 |34 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Collide V.3" | | | | | | |
|Definite |50 |55 |52 |47 |43 |40 |
|Probable |21 |20 |20 |22 |21 |30 |
|Total Positive |71 |76 |72 |69 |65 |70 |
| | | | | | | |
|"Lust & Hunger V.4." | | | | | | |
|Definite |47 |49 |45 |47 |42 |40 |
|Probable |22 |30 |28 |17 |15 |30 |
|Total Positive |69 |79 |73 |65 |56 |70 |
| | | | | | | |
|"New Moon V.7" | | | | | | |
|Definite |43 |49 |45 |41 |33 |40 |
|Probable |26 |29 |28 |24 |21 |30 |
|Total Positive |69 |79 |73 |65 |54 |70 |
| | | | | | | |
| | |Gender |Age | |
| |Total |Men |Women |17 to 24 |25 to 34 |MC Norms |
|Interest Measures | | | | | | |
| |% |% |% |% |% |% |
|Based On Title/Stars* (as of 6/24) | | | | | | |
|Definite |9 |10 |8 |9 |9 |15 |
|Probable |28 |30 |26 |27 |29 |25 |
|Total Positive |37 |40 |33 |36 |37 |40 |
| | | | | | | |
|Based On Commercial** (T/S as of 6/24) | | | | | | |
| "Collide V.3" | | | | | | |
|Definite |50 |54 |45 |51 |48 |40 |
|Probable |21 |20 |22 |21 |21 |30 |
|Total Positive |71 |74 |67 |73 |68 |70 |
| | | | | | | |
|"Lust & Hunger V.4." | | | | | | |
|Definite |47 |47 |45 |49 |44 |40 |
|Probable |22 |29 |16 |23 |21 |30 |
|Total Positive |69 |77 |61 |73 |65 |70 |
| | | | | | | |
|"New Moon V.7" | | | | | | |
|Definite |43 |48 |37 |46 |40 |40 |
|Probable |26 |29 |23 |27 |25 |30 |
|Total Positive |69 |76 |60 |73 |64 |70 |
| | | | | | | |
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