SURVEY: 47% OF U.S. TV VIEWERS LIVE CORDLESS LIVES
to connected TV appears to be solidifying, with the majority of TV viewers aged 18 to 34 and 35 to 54 (60% and 53%, respectively) already without cable. These age groups are among the most coveted by advertisers. Streaming skyrocketed in popularity — even for sports viewing — which has traditionally been a driver for linear TV viewing. ................
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