Cv94



Linda Rose Bernstein, pharm.d.

461 Gold Mine Drive, San Francisco, CA 94131

PhoneS: HOME: 415-285-8982; WORK: 415-641-5305; Cell: 415-730-0661

fax: 415-641-0436 E-mail: vitamed461@

WEBSITE :

Current Titles: Founder/CEO, Vita Media Corporation, San Francisco, CA

Vice President, Business Development

Telerx, HealthCare ConneXions Division

Horsham, PA

Academic Positions

1996- Clinical Professor, Volunteer Faculty

1994-96 Clinical Professor WOS

1987-94 Associate Clinical Professor WOS

1979-87 Assistant Clinical Professor WOS

School of Pharmacy, Division of Clinical Pharmacy

University of California, San Francisco

Conducted evaluative research studying the impact of clinical pharmacy services on physician prescribing patterns; medication misuse patterns in an elderly population under conditions of stress; practice patterns of UCSF graduates and a host of other projects. Studies were published in the medical and pharmacy literature, received the 1983 ASHP Research Award and have been nationally recognized for research quality. Produced, wrote and hosted award winning professional and consumer pharmacy educational programs using the mass media. Precepted pharmacy residents. Directed special projects such as the Pharmacy Council on Cholesterol. Raised hundreds of thousands of dollars in project funding.

Main Professional Positions

2013- Vice President Business Development, Telerx, HealthCare ConneXions Div.

Provide a variety of business development services to attract new clients and expand business with current clients. Offer technological and clinical solutions to solve client drug safety issues.

2011-2013 Director, Commercial Solutions, Western Region. Sentrx Safety Solutions

Provide a variety of business development services to attract new clients and expand business with current clients. Offer technological and clinical solutions to solve client drug safety issues.

2009-2011 Pharmacist

Jewish Home

San Francisco, CA

Perform traditional and clinical pharmacy services for this 400-bed long term care and short term rehabilitation facility. Serve as pharmacist in pharmacy satellite in rehab section. Do quality assurance reviews, maintain emergency drug supplies, perform special projects.

2008-2009 Staff Pharmacist

UCSF Medical Center

San Francisco, CA

2007-2008 Associate Scientific Director

Gardiner Caldwell Pacific

Medical writing and publication planning for biotechnology company client.

2003-2006 Clinical Pharmacist

Bioterrorism Preparedness

Department of Public Health

San Francisco, CA

In charge of emergency planning for natural and man-made disasters that require a pharmaceutical response for the City and County of San Francisco. Coordinator of multiple city agency activities for receipt, storage and staging of the Strategic National Stockpile.

1996-2003 Manager of Marketing and Promotions and Media Spokesperson

Corporate Pharmacy Operations, Safeway, Inc., Pleasanton, California

Behind the scenes planner of pharmacy marketing activities as well as in front of the camera/microphone spokesperson to the public. Raised millions of dollars in sponsorship funding for corporate pharmacy marketing programs. Coordinated marketing activities of 9 divisions and 1000+ pharmacies nationwide. Developed, executed and was featured talent in a multi-media kids club with 45,000 members.

1998- President & CEO

Vita Media Corporation, San Francisco, California

Head of medical communications company that specializes in providing freelance support services for medical education, communication and public relations companies. Services include medical writing for professional and patient audiences and on-air talent services for video, audio and live programs. Major clients include medical communications and education agencies.

1989-96 Senior Pharmacist

1979-89 Staff Pharmacist I

Department of Pharmaceutical Services, University of California, San Francisco

1979-1989 Clinical Pharmacy Services Research Associate, School of Pharmacy, UCSF

1977-79 Clinical Pharmacy Resident I, II, School of Pharmacy, UCSF

1974-76 Intern, Mt. Zion Hospital Pharmacy; Sutter Professional Pharmacy, SF

Other Professional Positions

2013- Producer, Writer and Host, The Pharmacy Report on

2012- Medical Reviewer/Author,

2012 - Writer, Walgreens Pharmacy pamphlet series

2007- Editorial Board. Diabetes & You. Walgreen's Magazine. For H. Crimson.

2005-2006 Medical Writer, Spectrum Healthcare Communications, Impact Group

Took notes at advisory board meetings and prepared executive summaries.

2002. Advisor and National Spokesperson Be MedWise Campaign

National Council on Patient Information and Education, Bethesda, Maryland

Served as advisor and on air talent for a 5-city national television and radio tour promoting the Be MedWise Campaign.

2001. Clinical Editor and Writer: Pharmacogenomics and In Focus Columns

Medscape, Inc., New York, NY

Served as clinical editor of a column on pharmacogenomics written by experts in the field.

Conducted “electronic” interviews of famous pharmacy figures for “In Focus”.

2000. Writer: Ask the Pharmacist Expert, Medscape, Inc., New York, NY

Answered on-line questions by consumers on a variety of pharmacy topics.

1997-2000 Director, Fund Raiser, Creator, Writer, On Air Talent

To Do Kids Crew, Safeway Kids Club

Served as creative director, fund raiser, producer, writer and on-air talent for a million dollar, multi-media, national kids club involving internet, television and print.

1995-1996 Contributing Editor

Hippocrates Magazine, San Francisco, California

Writer: “One on One” Interviews with health and medical newsmakers

96. “Health, Food & Fitness”, “Go In Good Health”

United Airlines Entertainment Network

Producer, writer and host of a series of short format educational video vignettes for the airline traveler.

1993-4 Health Beat Team Pharmacist, KRON, Ch. 4 Television News, San Francisco

Writer and on-air talent for news reports on pharmacy issues.

1991-96 "Your Consumer Pharmacist"

KTVU, Fox Television ; KFRC, 610 AM Dial, KPIX AM/FM radio

Producer, writer and host of a series of television and radio pharmacy educational vignettes for San Francisco local stations.

90. Director, Pharmacy Council on Cholesterol

Coordinated national effort to educate the pharmacy profession about the management of high blood cholesterol. Produced, edited and hosted written materials and a nationally broadcast 2-part television program for Lifetime Medical Television. 12 major pharmacy organizations were the members of the Council. Supported by a $450,000 educational grant from Merck.

1993. Pharmacy Education on the Air

Issues in Pharmacy. Practice

Pharmacy Rounds

Producer/Host, UCSF School of Pharmacy Television Programs/Series broadcast nationally on Lifetime Medical Television

1986-96 "In The Medicine Cabinet"

KFRC, 610 AM 1986-93; KSFO, 560 AM 1994, KABL 960 AM 1995-6

Producer/Writer/Host, Weekly 30 min. interview program broadcast on local AM radio stations over a period of ten year.

Education

1978-79 Resident, Hospital and Clinical Pharmacy - Clinical Pharmacy Research Residency

1977-78 Resident, Hospital and Clinical Pharmacy – General Residency

1977 Doctor of Pharmacy (Pharm.D.)

School of Pharmacy, Division of Clinical Pharmacy

University of California, San Francisco

1971-73 Pre-pharmacy courses. University of California, Berkeley

License

1977- Licentiate in Pharmacy, California

Specialities

Clinical and traditional pharmacy practice

City pharmaceutical emergency preparedness; Strategic National Stockpile Professional continuing medical education

Consumer health education using mass media

Pharmacy marketing and promotion

Clinical pharmacy services research

Fund-raising from private industry

Honors and Awards

2000 Winner, Individual Category, Year 2000 Paul G. Rogers/NCPIE

Medication Communicator Award

National Council on Patient Information and Education

1995 Finalist. Therapeutics Category. International Health and Medical Film Festival. Pharmaceutical Considerations in the Use of Biotechnology Agents.

1994 C. Everett Koop, M.D. Award. Best film: Health Professionals Categories.

First Place. Therapeutics Category

Alzheimer's Disease. Current Concepts in Management, I,II.

Finalist. Public Service Announcement Category: Your Consumer Pharmacist.

International Health and Medical Film Festival.

1992 First Place. Therapeutics Category. International Health and Medical Film Festival. G-CSF and Other Colony Stimulating Factors.

1991 California Journal of Hospital Pharmacy. Women in Pharmacy. September.

1990 Finalist. John Muir Medical Film Festival, Clinical Sciences Category. "Issues in Pharmacy Practice".

1990, 1993 C. Everett Koop Media Award. Outstanding in Radio Category. American Heart Association, California Affiliate. "In The Medicine Cabinet".

1988 Special Merit Award. Radio Category, Large Audiences. American Heart Association, California Affiliate. "In The Medicine Cabinet".

1988 Silver Award for Public Relations Short Programs. John Muir Medical Film Festival. "Video Health Messages for Young Children".

1987-94 Media Award, Radio and News. American Heart Association, San Francisco Chapter. For "In The Medicine Cabinet" radio program.

1985 Certificate of Appreciation. S.F. Chapter, American Heart Association, by California Affiliate for Lub Dub Club Heart Health Education Curriculum.

1983 Research Award, American Society of Hospital Pharmacists

Herfindal ET, Bernstein LR, Kishi DT. Effect of clinical pharmacy services on prescribing on an orthopedic unit. Am J Hosp Pharm. 1983;40:1945-51.

1971 Life Membership, California Scholarship Federation California State Scholarship, State of California

CONSULTANTSHIPS

Medical writer and editor of peer review journal articles, slide and poster presentations, executive summaries of advisory board proceedings, television scripts, and patient information materials for print and multi-media formats. Spokesperson for media tours, reporter at medical convention, on-air talent for professional and consumer video and audio programs.

2011 Writer,

2010 San Francisco Pharmaceutical Examiner for

2010 Writer, ViMax Publishing

2008- Consultant and Writer, H. Crimson, Diabetes Magazine

2007 Writer, HealthDay

2005-6 Medical Editor, Impact Group

2005 Writer, Spectrum Healthcare Communications

2005 Writer, Logic Healthworks, Inc.

2004 Writer, Current Therapeutics, Inc.

2003 Editor, H. Crimson

2003 Writer, Med Learning, Inc.

2003 Consultant, Versaggi Biocommunications

2002 Advisor/spokesperson NCPIE Be MedWise Campaign

2002 Consultant, FCB HealthCare

2002 Writer, PowerPak Communications

2001 Writer, Adis International

2001 Moderator, Scienta

2001 Convention Reporter, Global Newsline

2001 Writer, SCP Communications, Inc.

2000 Writer, US Pharmacist

2000 Writer, Churchill Communications

2000 Writer, Behavioral Health Innovations

2000 Proposal Writer, Versaggi Biocommunications

2000 Writer,

2000 On Air Host, The Annenberg Center for Health Sciences

1999 Writer, Carnes Communications Inc.

1999 Writer, Pharmacy Expert, Medscape/CBS

1999 Host and Producer, FlightTime Broadcasting, Audio, United Airlines

1999 Writer, Hasco International

1999 Script Writer, Health Science Media Inc.

1999 Writer, MPE Communications

1999 Host, Producer, Writer, Network for Continuing Medical Education

1999 Writer, Physicians 2 Physicians

1999 Proposal Writer, Marketing Resources & Solutions

1999 Writer, Global Educational Marketing

1998 Writer, Power-Pak Communications

1998 Writer, The StayWell Company

1998 Consultant, BION Medical Education, Inc.

1995 Media/Pharmacy/Health Consultant, California State Automobile Association

1994 Writer. McKesson Drug Company.

1993 Writer. Thrifty Drug Stores.

1990 Script writer, consultant. American Medical Video, Houston, Texas.

1990 Consultant. Stanford Research Institute.

1990 Producer/writer., Advanced Therapeutics Communications, New Jersey.

1990 Writer/talent. Video News Release, Miles Laboratories. Elkhart, Indiana

1989 Technical writer. Syntex Laboratories.

1989 Consultant, writer, TV host. , Contact Interact Health Interactive System.

1985-87 Technical writer of drug interaction monographs and patient drug information leaflets for computer data base., First Data Bank

MEDIA

Television Broadcasts

--Professional/Continuing Education Programs

2001. Field Reporter

Global Newsline Television

American Osteopathic Association Convention, San Diego

2000. “Epilepsy Today and Tomorrow”

Host

Annenberg Center for Health Sciences

2000 “Avoiding the Pitfalls of Polypharmacy”

Producer, writer and host.

Network for Continuing Medical Education

1990-93 "Pharmacy Rounds" Television Series.

--Biotechnology: Applications for Human Disease, I-IV

--Gastroesophageal Reflux Disease, I & II

--Quality in an Era of Cost Containment, I & II

--Principles of Diabetes Management, I & II

--Fungal Infection in the Immunocompromised Host, I-III

--G-CSF and Other Colony Stimulating Factors, I-IV

--Alzheimer's Disease, I,II

--Pharmaceutical Considerations in the Use of Biotechnology Agents I,II

Producer, co-writer and host

Lifetime Medical Television and Health and Sciences Network.

Shown at: American Society of Hospital Pharmacists Annual and Midyear meetings, California Society of Hospital Pharmacists Annual Meeting, and the American Pharmaceutical Association Annual Meeting.

1989 "Issues in Pharmacy Practice" Television Series.

--Thrombolytic Therapy Decisions

--Strategies to Improve Patient Compliance

--Ten Cholesterol Battle Strategies for the Pharmacist, I & II

Producer, co-writer and host

Lifetime Medical Television and American Medical Television.

1987 "Pharmacy Education on the Air". Special broadcast of ASHP videos.

--Aseptic Preparation of Parenteral Products

--Safe Handling of Cytotoxic Drugs

Producer and host

Lifetime Medical Television

--Consumer Television

2002 Be MedWise National Media Tour and Campaign:

Los Angeles

KABC-TV: On location segment at Vons Pharmacy store with medical/health reporter.

San Francisco

KBWB-TV (NBC) “Your Second Life”: Nationally syndicated health program aimed at the Baby Boomer generation interviewed Dr. Bernstein in a Safeway Pharmacy.

Boston

WLVI-TV (WB): The producer of “Healthwatch,” a segment that runs on the 10 PM weekday news, interviewed Dr. Bernstein in an independently owned pharmacy.

Philadelphia

WCAU-TV (NBC): Interviewed Dr. Bernstein live in-studio for the program “10!,” a lifestyle show that airs from 10-11 AM on weekdays and is aimed at women. The show’s website posted a link to bemedwise .org as well.

WTXF-TV (FOX): An on-location interview at Genuardi's Pharmacy was taped and aired on the morning news, “Good Day Philadelphia.”

Washington DC with Baltimore

WTTG-TV (Fox): A live in-studio segment, which included graphics, aired on Fox Morning News. A link to was posted on the Fox 5 website.

1999-2000 “Big To Do” on PBS Television Stations

Producer, writer and host

Children’s Public Service Announcements

Safeway Inc.. To Do Kids Crew

2000. Guest Expert: Food/drug interactions

Dr. Dean Edell Interview

Nationally syndicated segment

1998 “Health Network 2000”

KRON TV, 2 half hour programs

Executive Producer, co-writer, host

1998 “Ask Your Safeway Pharmacist” vignettes, KRON TV

Producer, writer and host

6. “Health, Food & Fitness!” Video program.

Producer, writer and host

United Airlines Inflight Video Network

6. “Go In Good Health!” A series of travel health tips.

Producer, writer and host

United Airlines Inflight Video Network

1993, 1996 “Our Home Show” – Lifetime

Guest expert

-Basic Non-Prescription Products to Pack

-OTC Products: Analgesics, Cold/Allergy, Stomach

-Children and Medicine

1995 “Good Morning America Sunday”

Guest expert

-Vacation child safety

KPIX Noon News, KRON News

Guest expert

-Family vacation health and safety

1993. KRON, Channel 4

Health Beat Team Pharmacist

-National Pharmacy Week

-Drug information resources for consumers

-Easy access of OTC products

-Generic vs. brand and recall procedures

1991-92 KTVU Channel 2. Producer/ Writer/Host of “Your Consumer Pharmacist”

"Mornings on 2", "2 at Noon" and "Saturday and Sunday 5:00 News",

Ran 3-6 times weekly. 52 one minute segments.

1991-92 "CBS This Morning"

-Getting to know your pharmacist

-Good health kit for family vacations

Guest expert

1991 KTVU Channel 2: "Mornings on 2" Program

-Urocanic Acid and Sunscreens

-Colony Stimulating Factors -Weightlessness in Space and Osteoporosis

-Earthquake Preparedness/First Aid Kit; -C-Section Reduction with Dumas

-Hyperthyroidism and President Bush

-Cholesterol and Kids -Food Labels and Fat Content

Guest expert

1990 KPIX Evening News, San Francisco

-Diet Pill Safety

-Over the Counter Cold Remedies

Guest expert

1988 Musical Video Health Messages for Young Children

Broadcast: KRON, KQED

Co-Producer, song writer and voice over talent

1984 LUB DUB CLUB

Broadcast: KQED, KTVU

Featured: KPIX, The Home Show, SF Examiner

Project director, creator, song writer

Radio Broadcasts

--Consumer Radio

2002 Be MedWise National Media Tour and Campaign:

Los Angeles

KCBS-FM: In-studio interview for show “Mind, Body, and Soul”

San Francisco

KPFA-FM: Pacifica Radio affiliate that reaches San Francisco / Berkeley/ Oakland interviewed Dr. Bernstein with call-ins for the "Michael Lenore Show."

KKIQ-FM: Top adult contemporary station interviewed Dr. Bernstein for their morning show.

Boston

WBZ-AM: #1 News/ #1 overall radio station in Boston interviewed Dr. Bernstein for their morning show.

WCAP-AM: News/talk station interviewed Dr. Bernstein for their morning program “The WCAP Information Team.”

WTAG-AM: News/talk station interviewed Dr. Bernstein. This station has the largest listenership in the Worcester area.

WNTN-AM: An interview was taped and played on the variety talk show “1550 Today.”

Philadelphia

KYW-AM: #1 News/talk and #1 Overall station in Philadelphia interviewed Dr. Bernstein in-studio for their newscast the following day.

Washington DC with Baltimore

CBS Radio (National): Reporter Dan Raviv taped an interview with Dr. Bernstein and it will air on CBS Weekend News Roundup the weekend of August 31st.

Powernomics Radio Network: A 30-minute live interview with listener call-ins was booked on this news/talk radio network that reaches top stations around the country.

WNAV-AM: Interviewed Dr. Bernstein for their news broadcast that reaches the Baltimore and Annapolis markets.

WLIF-FM: This #1 AC in Baltimore was not able to interview Dr. Bernstein, but they included the OTC drug safety tips on their public affairs show.

1999 United Airlines Entertainment Network, FlightTime Broadcasting Network

Segment Host, Audio Interview with USP, Walking Magazine, Acusplit, New Balance Shoes

1998-2001 Nationally syndicated segment, Producer, writer and host, Safeway Pharmacy

1993. KCBS Radio, Guest expert, -Family vacation health and safety

1995-96 KABL AM Radio, “In The Medicine Cabinet”

Half-hour weekly interview program, Producer, writer and host

1994-96 KPIX AM/FM Radio, "Your Consumer Pharmacist" 60 second segments

Producer, writer and host

1992 KFRC AM Radio, "Your Consumer Pharmacist" 30 second segments

Producer, writer and host

1986-1994 KFRC AM Radio until 1993. KSFO Talk Radio 560 until 1994.

"In The Medicine Cabinet", Half-hour weekly interview program

Producer, writer and host

--Professional Audiocassettes and Teleconference

1993. TeleMarq/UCSF Joint Project for Walgreens. Non-prescription analgesics.

MAJOR PROJECTS

2003-2006 Pharmaceutical Emergency Plan for City & County of San Francisco

2000. To Do Kids Crew, Safeway Kids Club

$1,000,000. Sponsored by:

General Mills Pepperidge Farm

Ore Ida CPC Baking

Schering Labs Tom’s of Maine

Dannon Ocean Spray Cranberries

Bayer Consumer Bayer Diagnostic

2003. Safeway Pharmacy Marketing/Media Program Sponsorships

Advertising, media, calendar program, in store give-aways and incentives

1995-6 United Airlines health video programs

Sponsored by:

Ak Pharma, Inc. -- 2 segments

Bayer Corporation

Bristol-Myers Squibb Company -- 3 segments

CNS Inc.

Dermik Laboratories

Kelloggs -- 2 segments

Magnivision

Bernstein LR: producer and host

1990-4 Sponsorship of "Pharmacy Rounds".

Broadcast on Lifetime Medical Television and Health and Sciences Network. Sponsors: Glaxo, Amgen, Lederle, Hoechst-Roussel, Lifescan, Roerig. Presented by UCSF School of Pharmacy.

Produced by American Medical Video of Houston.

Herfindal ET and Friedewald V: co-executive producers

Bernstein LR: producer and host

1991-6 Sponsorship of "Your Consumer Pharmacist"

Broadcast on KTVU Channel 2 television and KFRC AM radio

Sponsors: Longs Drug Stores, Marion Merrell Dow, Pharmavite, P. Leiner, Burroughs Wellcome, Miles Diagnostics

Bernstein LR: producer, writer, host

1989 Sponsorship of "Issues in Pharmacy Practice" Television Series.

Broadcast on Lifetime Medical Television and American Medical Television. Sponsors: Merck Sharp and Dohme, Genentech and Lederle Laboratories.

Presented by UCSF School of Pharmacy. Cholesterol programs presented by The Pharmacy Council on Cholesterol. Produced by David Watts Productions.

Bernstein LR: executive producer, host, co-writer.

1989-96 Federal Pharmacy Conference.

$50,000 per year from Smith Kline Beecham.

Herfindal ET, Bernstein LR and Lem K: project coordinators

1988 Pharmacy Council on Cholesterol.

$400,000 from Merck Sharp and Dohme.

Bernstein LR: director.

Participating organizations:

-American Society of Hospital Pharmacists

-American Association of Colleges of Pharmacy

-American College of Clinical Pharmacy

-National Association of Chain Drug Stores

-National Association of Retail Druggists

-American College of Apothecaries

-American Pharmaceutical Association

-National Pharmaceutical Association

-National Wholesale Druggists Association

-Pharmacists Planning Service, Inc.

-Citizens for Public Action on Cholesterol.

1987 American Association of Colleges of Pharmacy, Curricular Resources Consortium, $27,000.

Curricular Resources for a Drug Literature Resources and Evaluation Course.

Hart L: course coordinator, lecturer

Bernstein LR: executive producer, lecturer.

1987 UCSF Pacific Rim Research Program. Sidney, Australia

Pilot Project: Development of Methodology to Study the Impact of a UCSF- Herfindal ET and Bernstein LR: co-investigators.

1987 "Pharmacy Education On The Air". Broadcast on Lifetime Medical Television. Sponsor: Merck Sharp and Dohme. $81,144.

Bernstein LR: executive producer and host.

1986 Smith Kline Beckman Corporation Grant Awards to Pharmacy Schools (GAPS) (American Association of Colleges of Pharmacy), $12,232.

"Validation and Implementation of a Placement/Evaluation Instrument for Postgraduate Pharmacists in External Degree or Certificate Programs."

Bernstein LR (PI), Herfindal ET, Koda-Kimble M et al (co-investigators.)

Travenol Laboratories, Inc. $17,745.

"Survey of Home Nutritional Support Patients Serviced by Travenol."

Herfindal ET (PI), Bernstein LR (project director), Kudzia K, Wong A (co- investigators.)

1986-95 Sponsorship of "In The Medicine Cabinet" radio program.

Merrills Drug Centers, $7,000 (10.86-1.87)

Longs Drug Stores, Miles Laboratories and Miles Diagnostics Co-sponsors:

1987-88: $31,200 1991-92: $53,040

1988-89: $37,440 1992-93: $66,040

1989-90: $41,340 1993-94: $33,020

1990-91: $45,240 1994-95: $66,040

Bernstein, LR: producer, writer and host.

1986-89 National Center for Health Services Research, $310,921.

"Service Use and Costs Associated with Kidney Transplant."

Showstack J:(PI), Katz P, Amend W, Bernstein LR, Lipton HL, Gambertoglio J, (co-investigators).

1985 Demonstration Project Grant, Research and Education Foundation, American Society of Hospital Pharmacists, $5,000. "Charac. of Home Parenteral Nutrition Related Morbidity Over Time".

Herfindal ET (PI), Bernstein LR, et al, (co-investigators).

1985 Henry J. Kaiser Family Foundation, $25,000.

Pacific Telesis Foundation, $20,000. Kaiser Foundation Health Plan, $8,000.

Syntex Laboratories, $5,000., Mead Johnson Company, $4,000.

Friedman Family Foundation, $2,000.

"Video Health Messages for Young Children".

Watts HD, executive producer, Bernstein LR, writer, project director, Gilford S, co-producer.

1984 Research Award, American Society of Hospital Pharmacists Research and Education Foundation, $1,500."Effect of Clinical Pharmacy Services on Prescribing on an Orthopedic Unit. Herfindal ET (PI), Bernstein LR, Kishi DT (co-investigators).

1983 UCSF Academic Committee Research Grant, $6,000.

Research and Education Foundation Grant,

American Society of Hospital Pharmacists, $5,000.

Research grant, Dista Pharmaceuticals, $7,600.

"Impact of Decentralized Pharmacokinetic Consult Services". Winter M (PI), Herfindal ET, Bernstein LR, Kishi DT (co-investigators).

1983 Special Youth Grant. American Heart Association, SF, Chapter, $42,000.

Wallace Alexander Gerbode Foundation Grant, $5,000.

UCSF School of Pharmacy, $500. UCSF Office of the Chancellor, $1,500.

UCSF Office of Community Service Programs, $500.

Ross Laboratories, $1,000. Syntex Laboratories, $500.

Upjohn Company, $500. Private Donors, $520.

"Heart Health Curriculum for Preschoolers, Parents and Teachers".

LUB DUB CLUB: Multilingual video production and Teacher Guide.

Bernstein LR: project director, creator, co-writer.

1979 BW Fund Grant, $1,500, Roche Hospital Pharmacy Research Grant, $1,500.

UCSF Academic Senate Committee Research Grant, $8,000.

"Effect of Clinical Pharmacy Services on Prescribing on an Orthopedic and Cardiothoracic/Vascular Surgical Unit".

Herfindal ET (PI), Bernstein LR, Kishi DT (co-investigators).

1977 Applied Therapeutics Award for Research in Clinical Pharmacy. Applied Therapeutics, Inc. $500. "Survey of Physicians' Attitudes Toward the Use of Clinical Pharmacy Services in Private Medical Practice".

Bernstein (PI), Jacoby K, Klett E (co-investigators).

PUBLICATIONS

Professional Publications

1. Bernstein LR, Klett EA and Jacoby KE. Physician’s attitudes toward the use of clinical pharmaceutical services in private medical practice. Am J Hosp Pharm. 1978;35:715-17.

2. Bernstein LR and Tong TG. Compare and standardize patient interview questions. Calif Pharm. 1978;26:20-21.

3. Bernstein LR, et al. A survey of medication errors in a university hospital intensive care unit. Voice. 1979.

4. Bernstein LR and Tong TG. Alcoholism, accredited continuing education course. Calif Pharm. 1979;26:26-36.

5. Bernstein LR and Davis L. Dantrolene in malignant hyperthermia. Drug Intell Clin Pharm. 1979;13:40.

6. Bernstein LR. New Drug Briefs: Desmopressin Acetate: Vasopressin Analogue. Pharm Ther Forum, UCSF Bull Hosp Pharm. DIAS. 1979;26:3.

7. Bernstein LR, Barriere SL, Conte, Jr. JE. Utilization of antibiotics in an emergency department: Analysis of appropriateness of use. Ann Emerg Med. 1982;11:400-3.

8. Herfindal ET, Bernstein LR, Kishi DT. Effect of clinical pharmacy services on prescribing on an orthopedic unit. Am J Hosp Pharm. 1983;40:1945-51.

9. Bernstein LR, Reale E. Pediatric dosing sheet for use in the critical care setting. Hosp Pharm. 1984;19:740-3.

10. Herfindal ET, Bernstein LR, Kishi DT. Impact of clinical pharmacy services on prescribing on a cardiothoracic/vascular surgical unit. Drug Intell Clin Pharm. 1984;19:440-4.

11. Koda-Kimble MA, Herfindal ET, Shimomura S, Adler D, Bernstein LR. Entry-level Pharm.D. graduate survey: Practice patterns, attitudes and activities. Am J Hosp Pharm. 1985;42:2463-71.

12. Bernstein LR, Bellorado D, Bruvold W. Evaluation of a heart health education curriculum for preschoolers, parents and teachers. Health Educ. 1986;17:14-17.

13. Winter ME, Herfindal ET, Bernstein LR. Impact of decentralized pharmacokinetics consultation service. Am J Hosp Pharm. 1986;43:2178-84.

14. Herfindal ET, Koda-Kimble MA, Bernstein LR, et al. Effect of postgraduate training on the careers of University of California Pharm. D. graduates. Am J Hosp Pharm. 1987;44:536-43.

15. Folkman S, Bernstein LR, Lazarus RS. Stress processes and the misuse of drugs in older adults. Psychology and Aging. 1987;2:366-374.

16. Bernstein LR, Folkman S, Lazarus RS. Characterization of the use and misuse of medications by an elderly, ambulatory population. Medical Care. 1989;27:654-663.

17. Mellinger GD, Balter MB, Abramowitz S, Schaffer CB and Bernstein LR. Survey method for post-marketing drug surveillance: A demonstration. J Clin Psychopharmacology. 1987.

18. Koda-Kimble MA, Bernstein LR, Herfindal ET, Nguyen L. Practice patterns, attitudes and activities of caucasian vs. asian University of California-San Francisco Pharm.D. graduates. AJPE. Fall 1989.

19. Herfindal ET, Bernstein LR, Kudzia K and Wong A. Survey of Home Nutritional Support Patients. JPEN. 1989;13:255-61.

20. Showstack J, Katz P, Amend W, Bernstein L, et. al. The Effect of Cyclosporine on the Use of Hospital Resources for Kidney Transplantation. New Engl J Med. 1989;321:1086-92.

21. Herfindal ET, Bernstein LR, Wong AF, et al. Complications of Home Parenteral Nutrition. Clinical Pharmacy, May. 1992.

22. Bernstein LR. One on One: Interview with Dr. David Kessler. Hippocrates Magazine, July/August, 1995.

23. Bernstein LR. One on One: Interview with Dr. Joycelyn Elders. Hippocrates Magazine. October, 1995.

24. Bernstein LR. One on One: Interview with Dr. Stanton Glantz. Hippocrates Magazine, 1996.

25. Bernstein LR. One on One: Interview with Dr. Stephen Deeks, Hippocrates Magazine. 1996.

26. Bernstein LR. Strategies to Improve Patient Compliance. 1.5 CEUs. . 1999.

27. Bernstein LR. Informational Databases: Raising the Standard of Care. U.S. Pharmacist 2000;25:130-5.

28. Bernstein LR. The Pharmacist’s Guide to Patient Monitoring. . 2002.

29. Bernstein LR. Enhancing the Pharmacist's Role in OTC Product Selection and Patient Counseling. . 2003.

30. Bernstein LR. Smoking Cessation Therapy. Clinical Decisions to Optimize Treatment Success. PowerPak Communications. . 2005.

31. Bernstein LR. Column on Bioterrorism Preparedness. Pharmacy Practice News. 2006-7.

32. Bernstein LR. Reports from Society of Critical Care Medicine Conference. Pharmacy Practice News. 2006.

Consumer Publications

1. Bernstein LR. Thou shalt heed "10 commandments" of taking medication. The Tribune. Oakland, California. Sunday, September 27, 1987, Health and Fitness section.

2. Bernstein LR. Medication Use in Pregnancy. Parenting Magazine. April, 1992.

3. Bernstein LR. What Your Pharmacist Can Do For You; What You Can Do For Your Pharmacist! Magic 61 STAR Magazine. Summer, 1992.

4. Bernstein LR. Your Consumer Pharmacist. 20 pamphlets. Thrifty Drug Stores. 1993.

Asthma, Allergy, Diabetes, Ear Care, Family Planning, Sunburns and Sunscreens, Drugs and the Elderly, Medication Use in Pregnancy and Nursing, Medication Use in Children, Poison Prevention and What To Do If a Poisoning Occurs, Reducing Medication Costs, Lice, Hypertension, Vaccinations, Medication Storage, Vitamins, Eye Care, Pain, Acne, Foot Care.

5. Bernstein LR. Column for Valu-Rite advertising circular. 1994.

6. Bernstein LR. How to Avoid Medication Collisions. Watch Out For the Other Drug! Newsweek. Special Advertising Section. Pg. A4-7, June 6, 1994.

7. Bernstein LR. Medicines and the Sun May Not Mix. Newsweek. Special Advertising Section. Pg. A18, June 19, 1995.

8. Bernstein LR. What Have You Done for Your Heart Lately? Fresh Ideas Magazine. February/March, 1997.

9. Bernstein LR. Weekly Column. Safeway Newspaper Insert. Pharmacy Section. 1997-2003.

10. Bernstein LR. Scratch & Sniff - Remedies for Allergic Rhinitis. Fresh Ideas Magazine. April/May, 1997.

11. Bernstein LR. The Littlest Patients. How to give children the best medicines. Healthy Living Section. Safeway Select Magazine. pg. 32. January/February 1998.

12. Bernstein LR. Healthy Snacks for Kids. Safeway Select Magazine, June, 1998.

13. Bernstein LR. The Winter Bug. Tips to help you get ready for cold and flu season. Safeway Select Magazine. September/October, 1999.

14. Bernstein LR for Safeway Inc. To Do Kids! Magazine. December, 1999, December 2000.

15. Bernstein LR for Safeway Inc. . To Do Kids Crew website. December, 1999.

16. Bernstein LR. Wellness for Two. for Hasco International, 1999.

17. Bernstein LR. Medicines and the Sun. Woman’s Day, June 2006.

18. Bernstein LR. Ready, get set, Go! Diabetes & You. Walgreen's Magazine, Summer 2008.

19. Bernstein LR. Your Pharmacist. A Helpful Diabetes Expert. Diabetes & You. Walgreen’s Magazine, Holiday 2008.

Articles and Chapters in Books

1. Tong TG, Bernstein LR. Alcoholism. Chapters in: Herfindal ET, Hirschman J, eds. Clinical Pharmacy and Therapeutics. eds. 2, 3, and 4. Baltimore: Waverly Press, 1979: 74-95,1984:126-164 and 1988: 678-707.

Books and Booklets

1. Bernstein LR, Drake J, Glass M. Teachers Guide and Worksheets for Lub Dub Club Heart Health Education Curriculum for Preschoolers. 95 pages. Portions in English, Spanish and Chinese. San Francisco Chapter, American Heart Association, 1984.

2. McKenney J and Bernstein LR (editor). Ten Battle Strategies. Pharmacist's Handbook on Cholesterol. Published by the Pharmacy Council on Cholesterol. 147 pgs. 1990.

3. Bernstein LR, McKenney JM and Bradberry JC. Ten Battle Strategies. Pharmacist's Syllabus on Cholesterol. Published by the Pharmacy Council on Cholesterol. 37 pgs. 1991.

4. Dong D (writer) and Bernstein LR (editor). Pharmaceutical Considerations in the Use of Biotechnology Agents. Monograph: 52 pgs. 1993.

5. Bernstein LR. The Family Vacation Health and Safety Guide.Berkley Publishing Group, Division of Putnam. 358 pgs. 1995.

6. Bernstein, LR. Car Pool School. Grown Up Handbook, Audiocassette and Children’s Illustrated Book. 1996. California State Automobile Association.

7. Bernstein LR. COPD Safe Exercise and Activity. Stay Well Communications. 1998.

8. Bernstein LR. Pay Less For Your Prescriptions. Publications International. 2005.

Online Publications

New Years Medication Resolutions



December, 2010

UCSF Study: Decreased use of hormones linked to drop in breast cancer risk



November, 2010

Is it too late for a flu shot?



December, 2010

AAA. Driving Under The Influence Of Legal Drugs , January, 1995 (contributed to article)

Medicines and Driving. (contributed to article)

: In Focus Column - one on one interviews with famous pharmacy professionals

Sep 11 00 In Focus - Head, Heart, and Hands: An Interview With Bob Gibson, Pharmacist, President of the American Pharmaceutical Association (APhA).



Nov 13 00 In Focus - An Interview With Mick Hunt. Mick Hunt, ASHP President, in an interview, addresses key professional issues.From Medscape Pharmacists. [Medscape Pharmacists, 2000. © 2000 Medscape, Inc.]



Dec 04 00 In Focus - A Vision for Chain Pharmacy. An interview with Craig Fuller, President and CEO of NACDS.



Jan 29 01 In Focus - Is There a Database in the House? An interview with Joseph L. Hirschmann, PharmD, President, First Data Bank, Inc., The Hearst Corporation.



Feb 26 01 In Focus - Pharmaceutical Education An interview with Richard P. Penna, PharmD, Executive Vice President of the American Association of Colleges of Pharmacy.



Mar 26 01 In Focus - A True Pharmacist Among Pharmacists. An interview with Jerome A. Halperin, recipient of the American Pharmaceutical Association (APhA) Remington Honor Medal for 2001.



Apr 18 01 In Focus - USP: Setting the Standards for Pharmaceutical Quality. An Interview with Roger L. Williams, MD, Executive Vice President and CEO, United States Pharmacopeia.



Jun 14 01 In Focus - NCPIE Spurs Medication Communications. Ray Bullman is the Executive Vice President of the National Council on Patient Information and Education.



Jun 28 01 In Focus - The Cost of Drug-Related Problems Revisited. An interview with Frank R. Ernst, PharmD.



Aug 24 01 In Focus - ACCP Providing Leadership in Clinical Pharmacy. An interview with C. Edwin Webb, PharmD, MPH.



Back-to-School is Also Time to Think About Giving Children OTC Medicines Correctly; Health Group Urges Parents to Remember the Three Rs. (Contributed to article) Publication: PR Newswire
Publication Date: 12-AUG-02

Little people, smaller doses. When it comes to medications, kids aren't simply mini adults. (Ladies Home Journal on line; Contributed to article.

Dr. Bernstein's work has been featured in these and other publications:

--American Association of Colleges of Pharmacy News

--American College of Clinical Pharmacy Report

--American Druggist

--American Heart Association, SF Chapter publications

--American Journal of Hospital Pharmacy

--AJHP Newsletter

--American Society of Consultant Pharmacists Update

--Business Wire

--California Society of Hospital Pharmacists Journal

--Contemporary Senior Health

--Drug Topics

--Hemispheres Magazine, United Airlines

--HPI Health Care Services, Inc. Perspective

--Journal of Pharmacy Technology

--Newsletter of The Calif. Soc. of Hospital Pharmacists

REFERENCES

Rich Cancilla, Former Vice President**

Corporate Pharmacy Operations, Safeway Inc.

13375 Tierra Heights Rd, Redding, CA 96003

Phone: 530-276-9874

Eric T. Herfindal, Pharm.D., Professor Emeritus**

Dept. of Clinical Pharmacy, Box 0622,C152

University of California, San Francisco

827 B Street, Petaluma, CA 94952

H: (707) 658-0133, Fax: (707) 658-0135

Cell: (415) 279-5152, therfindal@

Web Golinkin**

Chief Executive Officer

Direct: 713-335-1723

Mobile: 713-539-9884

RediClinic

9 E. Greenway Plaza

Suite 2950

Houston, TX 77046

Gary Smith**

President/CEO

Managing Partner

Encore Associates, Inc.

2333 San Ramon Valley Blvd.

Suite 160

San Ramon, CA 94583

Ph: 925-837-6933

Fax: 925-837-6948

gsmith@

Tanya Smith-Montano

VP, Group Account Supervisor

 Impact Communications

 805-453-6916 

tsm@

Sharon Kotabe, Pharm.D.

Associate Administrator for Pharmacy Services

Community Health Network

San Francisco Department of Public Health

2789 25th Street, Room 2008

San Francisco, CA 94110 Phone: 415-206-2325

Sharon.kotabe@

-----------------------

MedicAlert -- 2 segments

Pearle Vision

Schering Plough Health Care

United States Pharmacopoeia

Warner Lambert

Wm. Wrigley Jr. Company

National Institute to Prevent Child Abuse

American Kidney Fund

--Lifetime Medical Television Program Guide

--Motorland Magazine

--NACDS Executive Newsletter

--Pharmacist's Letter

--Pharmacists Planning Service Newsletter

--Pharmacy Times

--Pharmacy Today (APhA Newsletter)

--Pharmacy West

--Progressive Grocer

--San Francisco Examiner

--Southern Pharmacy Journal

--Supermarket News

--UCSF Publications

--Weekly Pharmacy Reports: The Green Sheet

W. Ray Bullman, M.A.M.

Executive Vice President

National Council on Patient Information and Education

301-656-8565, x14

bullman@

William Zellmer

Deputy Executive Vice President

Executive Office

American Society of Health System Pharmacists

301-657-3000 x1283

msanchez@

Robert H. Levin, Pharm.D., Professor Emeritus

Department of Clinical Pharmacy

Box 0622, C152, University of California, SF

Work Phone: 415-476-1339

50 Broadmoor Court, Novato, CA 94949

Home Phone: 415-883-4532

rhl@itsa.ucsf.edu

Tom Bookwalter, Pharm.D.

(Pharmacy Director, Jewish Home, SF)

263 Cayuga Avenue

San Francisco, CA 94112

415-585-9005

furmagose@

**References for Business Development

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