The Coca-Cola Company

The Coca-Cola Company

Our business strategy, priorities, and leadership model

Our purpose is to REFRESH THE WORLD AND MAKE A DIFFERENCE.

We're clear on how we will do this, through Loved Brands, Done Sustainably, For a Better Shared Future.

Loved Brands

Done Sustainably

For A Better Shared Future

Stage 3 Growth:

We have grown from one brand in one country to having a broad portfolio across multiple countries. Stage 3 Growth involves a portfolio of globally scaled brands and capabilities. To deliver Stage 3 Growth, we must operate with collaboration, digital literacy, a growth mindset, and an unparalleled results orientation.

Growth Stage 1

Growth Stage 2

Growth Stage 3

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The Coca-Cola Company

Our business strategy, priorities, and leadership model

Accelerating the strategy

Maintaining focus and flexibility to successfully manage through the crisis.

Leadership:

Achieving our purpose requires nurturing a culture that makes it possible. We believe that everyone at Coca-Cola has the capacity to lead, and everyone should be able to see some aspect of themselves within the leadership definition. Leaders at Coca-Cola Commit to: Be the Role Model, Set the Agenda, and Help People Be Their Best Selves.

Be the Role Model

Set the Agenda

Help People be Their Best Selves

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What does our Leadership Model mean?

Here are some examples to bring it to life:

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Role Model

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Agenda

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Help People be Their Best Selves

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03

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