UEFA Supporter Liaison Officer Handbook 2011 version

UEFA Supporter Liaison Officer Handbook

English version (2011 Edition)

Foreword

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UEFA SLO Handbook

Foreword ? UEFA President Supporters are the lifeblood at the very heart of professional football. Without its supporters, professional football would not be very different from an amateur sport or pastime. While most players and coaches change clubs during their career, supporters retain their commitment through thick and thin and remain faithful to their team, forming the bedrock or foundation of their club. Of course, when times are good, support for and interest in a club can rise, but when clubs fall on troubled times, it is the loyal supporters who tend to be there picking up the pieces.

We believe that this handbook will prove to be a significant step in ensuring better communication between clubs and their supporters. In the ever changing and confusing world of top level club football, we believe this is needed more than ever, for the benefit of both supporters and football clubs. We have witnessed many clubs all across Europe becoming notably more conscious of the need to work together with their supporters and there are many good examples of progressive initiatives that have been introduced. However, a massive amount still needs doing in this area and that is why supporter liaison officer (SLO) requirements have been introduced into the UEFA club licensing platform, which covers more than a thousand professional clubs and is the most important platform for club football governance.

The SLO requirement centres on improving communication and providing a focal point

for supporters to organise themselves better and make their voice heard. Better organised supporters can be nothing but positive in terms of projecting the positive side of supporter behaviour as a counterpoint to the widely reported negative elements.

This handbook is one part of the initiative, an introduction. The level of success of the project will eventually depend on the attitude of both supporters and clubs in constructively engaging with the project and each other. There is no question that the role of an SLO is a very challenging one and difficulties can be expected, as you will realise on reading this handbook. UEFA does not expect the introduction of the SLO requirement to be perfect and plain sailing throughout, but most things worth doing are not easy. However, with the commitment of supporters, club management and club owners, with the continued valuable assistance from Supporters Direct and support and training from the national associations and leagues, we are sure that, over time, the SLO requirement will become an important and integral part of the club football landscape.

Michel Platini UEFA President

UEFA SLO Handbook

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Contents

Foreword ? UEFA President 1 Introduction

THEORETICAL SECTION

2 Standard definition of an SLO and target audience

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2.1 Standard definition of an SLO

10

2.2 Target audience

14

2.2.1 Fans

14

2.2.2 Clubs

18

2.2.3 Safety and security organisations

18

2.2.4 SLOs of other clubs

18

2.2.5 National associations and leagues

18

2.2.6 UEFA

19

3 Benefits

20

PRACTICAL SECTION

4 Selecting the SLO

24

5 Fan liaison and support

26

5.1 Organisational matters

26

5.2 Minimum requirements for SLOs and recommendations

26

5.3 Minimum requirements for clubs and recommendations

28

5.4 Support from the national association/league association

30

5.5 Communication tools

31

6What kind of tasks does an SLO perform?

32

6.1 Club SLO

32

6.2 National association/league SLO coordinator

36

7 Outlook and implementation

38

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UEFA SLO Handbook

CASE STUDY SECTION

8 Case studies

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8.1 Br?ndby IF, Denmark

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8.1.1 Introduction to the situation at Br?ndby IF

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8.1.2 Interview with the CEO of Br?ndby IF

40

8.1.3 Interview with the Br?ndby SLO

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8.2 Germany

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8.2.1 Introduction to the situation in Germany

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8.2.2 Interview with the stadium security officer at FC Schalke 04 46

8.3 FC Slovan Liberec, Czech Republic

50

8.3.1 Introduction to the situation at FC Slovan Liberec

50

8.3.2 Interview with the FC Slovan Liberec SLO

50

9Resources/contacts/links

52

10 Credits/acknowledgments

54

UEFA SLO Handbook

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