WAAX
[Pages:6]Gadsden
Alabama
y FACT FILE
WAAX 0bc 570
THE STATION YOU HEAR EVERYWHERE
ON RAINBOW DRIVE IN GADSDEN, ALABAMA 35901
AC 205- 547-2514
J
GADSDEN
510AL
The Station You Hear Everywhere
Tennessee
G
Huntsville
111
Scottsboro
i RomeaL
Jacksonville
University
CALHOU N
Fort McClellan
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TfiLLADE(,A /N K NATIUhk 5P(E)
Tal/adega
POWER:
Coverage for a radio station is not necessarily determined by its rated power in Watts. Although this is a factor, one of the most important assets is a low frequency. WAAX offers the 570 frequency, one of the lowest available. This wide spectrum carrier gives highest quality of signal and delivers it in strength over the longest distance. Thus, 5,000 watts on 570 is superior to 50,000 watts at many higher settings. In addition, ground conductivity, ground system for antenna, and electrical height of antenna is important.
By having a unique combination of all of these elements, WAAX570 delivers one of the two strongest signals in the state, and is Alabama's most powerful full time station.
-WATTS OP POWER - THE SAME'-1
5
6
8
IO
12
14
16
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WAAX Offers:
a. An unsurpassed and ique geographical
location.
b. Very low frequ
c. High grou - nductivity
d. Totally
copper ground system
e. 12e pper radials, each 440' long below
o
ter under each tower. All three towers tied
u)
together by common copper strap bonding.
f. Tallest towers in Etowah County, perfect elec-
trical height for maximum coverage.
o o
g. Non directional daytime signal h. High intensity nightime signal
PERSONALITY:
The American Entertainment Network ABC Radio News, Sports and Special Events State and regional beeper phone tie -in Local news coverage rated finest in state WAAX MOBILE NEWS UNITS, all radio equipped WAAX PLANE, Cessna 172, radio equipped for
broadcast
WAAX Walkie Talkie Units for instant coverage United States Weather Bureau Wire Service United Press International Wire Service Top local personalities
News stringers in surrounding county areas
PROMOTION:
WAAX 24 sheet poster billboards in Gadsden, Etowah, and surrounding counties throughout North Alabama. Bus Ads on all city busses.
?A(510 WAAX MASS MERCHANDISING PLAN, giving added boost to sales in North Alabama. w ABC NEWS
POLICY:
Member, National Association of Broadcasters Member, NAB "Code of Good Practices" Member, Gadsden Chamber of Commerce Etowah Broadcasters, Inc., owners and operators A Charles Smithgall Station, affiliated with: WRNG -680 k.c., North Atlanta, Georgia WRGA -1470 k.c., Rome, Georgia
THE (Gainesville, Ga.) DAILY TIMES
THE GEORGIA POULTRY TIMES
THE SOUTHEASTERN POULTRY TIMES GEORGIA COMMUNITY PAPERS, Inc.,
Michael H. McDougald, President & General Manager
WAAX -570, Box 517, Gadsden, Alabama 35902 205 -547 -2514
AMERICAN ENTERTAINMENT RADIO NETWORK
MECUM RADIO CODE
1111.
WAAX REACHES
and SELLS
this 1/2 BILLION DOLLAR
MARKET
COUNTY/METRO AREA:
Etowah County Gadsden Metro
Calhoun County Anniston Jacksonville Piedmont State University Oxford Fort McClellan
Marshall County Boaz Albertville Guntersville Arab
DeKalb County Fort Payne Collinsville Sand Mountain
Cherokee County Centre Lake Weiss Leesburg
Blount County Oneonta Summit Blountsville
St. Clair County Pell City Ashville Ragland
Steele
TOTAL
POPULATION HOUSEHOLDS
104,000 105,600
29,450 28,300
RETAIL SALES
$132,733,000.
$113,200,000.
50,800 40,200 15,500 23,700 24,900 364,700
14,350
$ 62,532,000.
11,500 4,150 6,610 6,690
$ 39,384,000. $ 11,428,000. $ 21,271,000. $ 16,467,000.
101,050
$397,015,000.
FOOD SALES $29,356,000. $29,826,000.
$15,947,000.
$10,277,000. $ 3,087,000. $ 4,772,000. $ 5,488,000.
$98,753,000.
DRUG SALES $ 3,948,000.
$ 3,792,000.
CONSUMERS SPEND
$178,768,000.
$180,227,000.
$ 2,247,000.
$ 80,193,000.
$ 1,054,000.
$ 52,522,000.
$ 304,000.
$ 23,070,000.
$ 610,000.
$ 35,412,000.
$ 467,000.
$ 32,648,000.
$12,422,000.
$582,840,000.
SOME BASIC FACTS ON GADSDEN -METRO
Gadsden Proper: Gadsden Metro: Etowah County: Negro:
Retail Sales: Retail Sales (Household)
Food Stores:
Drug Stores: General Merchandise Apparel: Home Furnishings: Automotive: Service Station: Number Autos: Farm Income:
68,000 105,800 105,800
16,200 $132,733,000.00
$4,404.00 $33,736,000.00 $ 4,461,000.00 $16,348,000.00 $ 7,788,000.00 $ 7,199,000.00 $32,515,000.00 $11,178,000.00
46,590 $10,393,400.00
Note: (Etowah County is basically a Metro Area.
However, the powerful WAAX -570 signal
cuts deeply into the very heart of the richest
farm area of Alabama - - the lush and
heavily populated Sand Mountain Area.
Three of our neighboring counties have
statistics such as these:
Marshall Gross Farm Sales:
$30,143,000.00
DeKalb Gross Farm Sales:
39,915,000.00
Blount Gross Farm Sales:
18,468,000.00
The Entire Alabama Poultry Industry, Third In
Nation, falls within the listening area of WAAX. Its headquarters is within 20 miles of the WAAX transmitter. The Alabama Poultry Industry, cen-
tered in this Northern area, brought in $258,000,000.00 to Alabama last year. WAAX maintains full scale farm programming to reach these rural
areas.
5000 Watts at 570 KC
Covers Two And One Half Million People
IN ALABAMA - GEORGIA - TENNESSEE
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CRENSHAWJ COFFEE DALE
CLAY CALH CD Over 100,000
'WIN
Computes Daytime 0.5 mv/m and 0.1 my/m Contours of WAAX, 5 KW - 570 KC, Gadsden,
Alabama, Based On Ground Conductivities Specified by the Federal Communications
Commission, December, 1957
AFFIRMED 1967)
?usia IGTON
Enterprise GENEVA
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EARLY
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SEMI- DE
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50,000 to 100,000 BERR 20,000 fo 50,000 10,000 to 20,000
- Chickas .r'
J A^I I^ TU 1uruRLuuSA WALTON HOLM ES
JAC ................
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