Central University of Punjab



Central University of Punjab, BathindaM.A. (Journalism and Mass Communication)Session: 2019 - 2021Department of Mass Communication and Media StudiesProgramme DescriptionThis programme provides a firm foundation to aspiring media professionals. The curriculum is a combination of theory & practice and aims to equip students with a judicious blend of knowledge, skills and attitude to become media professionals with social commitment. The programme takes care of the requirements of the ever-changing media industry as well as the social needs. The programme covers all aspects of mass communication. The courses of the programme are designed to impart intensive knowledge and training in print, electronic and new media.SEMESTER-ICourse CodeCourse NameCourse TypeLTPCrJMC.506Introduction to CommunicationCompulsory Foundation 4------4JMC.507History of MediaCore31---4JMC.508Writing for MediaCore4------4JMC.509Basics of PhotographyCore2------2JMC.510Writing for Media Practical Practical-------21JMC.511Basics of Photography PracticalPractical-------21IDC(from other disciplines )2----2Value-based Course 1----1Discipline Electives (to choose any one)JMC.512Media Management 3----3JMC.513Traditional Media33Total Credits 22SEMESTER-IICourse CodeCourse NameCourse TypeLTPCrJMC.521Introduction to Communication ResearchCompulsory Foundation4--------4JMC.522Reporting & EditingCore4--------4JMC.523Television ProductionCore4-------4JMC.524Advertising and Public Relations Core 4…….4JMC.525Reporting and Editing Practical Practical -------42JMC.526Television Production PracticalPractical-------42IDC(from other disciplines )2----2Discipline Electives (to choose any one)JMC.527Page Make Up and Layout Designing /MOOC3----3JMC.528Political Reporting33Total Credits25In practical and skill-based courses, field/industry visits and academia-industry interactions are recommended. SEMESTER-IIICourse CodeCourse NameCourse TypeLTPCrJMC.551Development CommunicationCore4------4JMC.552Advanced Theories of Communication and ResearchCore4--------4JMC.553Radio ProductionCore2-------2JMC.554New Media-ICore2--------2JMC.555Radio Production PracticalPractical-----42JMC.556New Media-I PracticalPractical -----21JMC.599Research ProjectResearch Project---2---2JMC.543Seminar-ISeminar---1---1Discipline Electives (to choose any one)JMC.557International Communication/MOOC 3----3JMC.558Audio Video Editing3----3Total Credits21SEMESTER-IVCourse CodePaperCourse TypeLTPCrJMC.571New Media-IICore2----2JMC.572Media Laws & Ethics Core4----4JMC.573New Media-II PracticalPractical----21JMC.599Research Project--4--4JMC.544Seminar –II--1--1JMC.591Internship Internship----84Value-based Course1----1Discipline Electives (to choose any one)JMC.575Documentary and Film Production 3----3JMC.576Cinema Studies3--3JMC.577Comprehensive View of Mass Communication-IDEC/Compulsory 1102JMC.578Comprehensive View of Mass Communication-IIDEC/Compulsory 1102Total Credits24In practical and skill-based courses, field/industry visits and academia-industry interactions are recommended. Interdisciplinary CoursesCourse CodeSemesterPaperLTPCrJMC.514Semester-IBasics of Photography2--------2JMC.515Semester-I Debunking Fake News2--------2JMC.529Semester-IIIntroduction to Journalism2---------2LTPCr4004Course Code: JMC.506Course Title: Introduction to CommunicationLearning outcome of the course: Students will be familiar with evolution of human communication, its concepts, origin and development.They will be able to understand elements, types, functions and process.They will have an over view of various communication theories and models of communication Students will be able to see the contrast between western and eastern perspectives of communication. Unit I Introduction of Communication15 hoursEvolution of human communication Elements and functions of communicationVarious levels and forms of communication Communication barriers, seven Cs of communicationUnit II Models of Communication15 hoursAristotle’s model, SMCR model, Lasswell’s model (1948), Braddock’s model (1958)Shannon and Weaver’s model (1949), Schramm & Osgood’s model (1954)Newcomb’s model (1953), Gerbner’s model (1956), Berlo’s model (1960)Dance’s model (1967), Westley MacLean’s model (1957), Spiral of Silence model (1974), Convergence model (1981), Ecological Model (2004)Unit III Theories of Communication15 hoursIndividual Difference theory – Selective Exposure, Selective Attention, Selective Perception and Selective RetentionPersonal influence theories - Two-step flow and Multi-step flowSociological theories – Cultivation theory, Agenda Setting theory, Diffusion of InnovationThe Uses and Gratification theory, Dependency theory, Critical theory, Behavioural TheoryUnit IV Asian Perspectives of Communication15 hoursConcepts of communication in ancient Indian textsThe concept of SadharanikaranModern Indian thoughts on communication Asian perspectives of communicationSuggested Readings: Denis McQuail, Mass Communication Theory, Sage Publication, 2010R. John Bittner, Mass Communication, an introduction, Theory and practice of mass media in society, Prentice Hall, 1989Rowland Lorimer and Paddy Scannell, Mass Communications: A Comparative Introduction, Manchester University Press, 1994Melvin DeFleur, Understanding Mass Communication: A Liberal Arts Perspective, Houghton Mifflin (T) Publisher, 1993Arthur AsaBerger, Essentials of Mass Communication Theory, Sage Publication Inc, 1995. VijayaSomasundaram, Principles of Communication, Authors Press, 2006.Uma Narula, Dynamics of Mass Communication (Theory and practice), Atlantic Publisher, 2006.??????? ????? ????????, ???????? ????, ?????? ????????? ????, ?? ??????, 2007??????? ????????, ????. ???? ???, ????? ????????? ????, ?? ??????, 2007??????? ???????? ?? ??????? ????????, ???????? ????, ????? ??????, ?? ??????, 2000Web Resources:.in LTPCr3104Course Code: JMC.507Course Title: History of IndiaLearning outcomes of the course: Students will be able to understand the evolution of Press in India.Students will be familiar with various phases of Indian Cinema.Students will know about the growth and development of Electronic Media.Students will be familiar with the various phases of history of media India. Unit I: Newspapers15 hoursOrigin and growth of newspapers in India - pre and post-independence eraIntroduction to main newspapers and pioneers of Indian journalismDevelopment of Indian and global news agenciesGrowth of magazines in IndiaUnit II: Cinema15 hoursEarly days of Indian cinema: silent era and talkiesMajor trends in the history of Indian cinemaSignificant movements in Indian and world cinema Introduction to Indian documentariesUnit-III Radio 15 hoursGrowth and development of All India RadioDevelopment of private FM channels Main radio personalities and programmesCommunity Radio stations in IndiaUnit-IV Television and New Media15 hoursGrowth and development of Doordarshan, SITE and Kheda ProjectChanda Committee, Verghese Committee, Joshi Committee, Vardhan Committee etc.Growth of private television channels, cable and DTH industryGrowth of computers and internet, telecommunications revolution, music industry Suggested Readings: J. Natarajan, History of Indian Journalism, Publication Division, 2000Rangaswamy Parthsarathi, Journalism in India, Sterling Publishers, 1989.Report of First Press Commission, (1952-54).Report of Second Press Commission, (1980-82).P. C.Chatterjee, Broadcasting in India, Sage, New Delhi, 1990Robin Jeffrey and Assa Doron,Cellphone Nation, Hachette Publisher, 2013DevVrat Singh, Indian Television – Content, Issues and Debate, Har-anand Publications, New Delhi, 2012?????? ???????? ?? ??????, ??. ?????? ????, ?????? ???????, ?? ??????, 017???? ?? ?????? ???? ???????, ????? ?????, ?????? ??????? ???????, 2004?? ?? ?????? ??????????, ????? ??????, ???? ???????, ?? ??????, 2009???? ??? ??????????, ???? ?????, ????? ??? ??????, ?? ??????, 2006?????? ?????? ????????, ????? ????? ?????, ?? ?? ???????????, ?? ?????? 2008?????? ?? ?????? ?????????? ?? ????????? (4 ????), ??????????? ?????, ??????? ????????? ?????????? ??? ????? ?????????????, ????? 2010Web Resources: Film and Television Institute of India Indian Television Films Division, Ministry of Information and BroadcastingLTPCr4004Course Code: JMC.508 Course Title: Writing for Media Learning outcomes of the course:-Students will be able to understand the structure of the language and its importanceStudents will be familiar with various techniques of writing for electronic as well as print media.Students will be familiar with science of visual language.Students will be able to write in various formats.Unit-I Basics of Language 15 hoursMeaning and importance of languageLanguage and communicationSigns, symbols, codes and signification Essentials of good writingsUnit-II Electronic Media15 hoursWriting for mass communicationFeatures of spoken languageConcept of visual languageWriting for visualsUnit-III Print Media15 hoursNews: Elements, Types, Writing styles for newspaperLead and Headlines: Importance and typesWriting articles, features, editorials and news analysisWriting reviews and travelogueUnit-IV Forms of Media Writing15 hoursWriting for television news and documentaryWriting for radio news, talk and featuresCharacteristics of new media writingsTechniques of translationSuggested Readings:Rich Carole, News Writing and Reporting, Wadsworth Publications, 2010June A. Valladares, Craft of Copywriting, Sage Response Books, 2000Robert L. Hilliard, Writing for Television, Radio and New Media, Wadsworth Pub. 2008Milan D. Meeske, Copy Writing for Electronic Media: A Practical Guide, Wadsworth Publications, 2006Bruce Bartlet, Et. AL , Writing for Visual Media, Focal Press, 2013Nirmal Kumar Chawdhary, How to Write Film Screenplays, Kanishka Publication, 2009Lee Goldberg & William Rabkin, Successful Television Writing, Wiley, 2003Usha Raman, Writing for the Media, Oxford University Press, 2009Hunter Johnson Claudia, Crafting Short Screenplays that Connects, Focal Press, 2009????? ????- ?? ?????, ????? ????? ????, ?????? ???????, ?? ??????, 2002?????? ??????? ?? ???? ?????????, ??????- ????? ?????? ? ????? ??????, ?????? ??????? ???????, 2004?????????? ??? ??????, ????????? ??????, ?????????? ? ???? ??????, ????????? ???????, 2006???? ????- ?????? ??? ?????, ????? ???????, ????????? ???????, ?? ??????, 2005Web Resources:.inLTPCr2002Course Code: JMC.509 Course Title: Basics of Photography Learning outcomes of the course:-Students will be able to understand the process of visual communication and its techniques.Students will be familiar with basics of Photography.Students will be able to understand technical aspects of the Photography, cameras lens and lighting.Students will learn various genres of Photography. Unit-I Introduction to Photography 8 hoursVisual Communication: visual perception, cognition and conceptualizationIntroduction to visual semioticsBrief history of photographyUse of photography in mediaUnit-II Basics of Photography7 hoursPhotography-elements, principles and rules of compositionTypes of photographic cameras and their structure Lenses: types and their perspectiveCamera movements: shots and anglesUnit-III Technical Aspects 8 hoursExposure triangle, focus, depth of field, reciprocity and exposure meteringSensor: sizes, formats and storageUnderstanding light and shadow: natural &artificial, direct light, soft light, hard light, directional light, three point lighting techniqueIntroduction to Photo Editing: Basics of Photoshop and LightroomUnit-IV Photography Genres and Photojournalism 7 hoursPortrait, nature, food, street, wildlife, night, product and fashion photographyBrief history of photojournalism - global & IndianFamous photojournalists and their approaches to documenting realityEthical aspects in photojournalism: NPPA code, Associated Press code of ethicsSuggested Readings:Bo Bergstorm, Essentials of Visual Communication, Laurence king, 2009.John Berger, Ways of Seeing, Penguin, London, 2009.George Haines, ‘Learning photography’, Hamilyn publishing Group.MichealLongford, ‘The Story of Photography’, Focal press.William S. McIntosh, Classic Portrait Photography, Amherst MediaKirk Tuck, Commercial Photography Handbook, Amherst Media,Jeff Smith, Corrective Lighting, Posing and Retouching, Amherst MediaChris Nelson, Master Guide for Glamour Photography, Amherst MediaJames Williams, Master Guide for Team Sports Photography, Amherst MediaKenneth Kobre,?Photojournalism: The Professionals' Approach, Focal PressMartin Keene, Practical Photojournalism, Focal Press???? ??????????, ??? ???????, ??????? ????????? ?????????? ??? ????? ?????????????, ???????????? ?? ???? ??????????, ??. ???? ??????, ?????? ????????, ?? ??????, 2010?????? ?????????, ??. ?????? ????, ?????? ???????, ?? ??????, 2016Web Resources:LTPCr0021Course Code: JMC.510 Course Title: Writing for Media Practical Learning outcomes of the course:-Students will be able understand the structure of the language and its importance in writing for various mediaStudents will be familiar with various practical techniques of writing for electronic as well as print media.Students will be able to understand the science of visual language.Students will be able to write in various media formats. Practicals:- 15 hoursWrite a Letter to editorWrite a news storyWrite a article Write a feature/travelogueWriting editorialsWrite a script for various formats of radio and televisionWrite a news package for television and radioWrite a book reviewWrite a film reviewWrite a screen play LTPCr0021Course Code: JMC.511Course Title: Basics of Photography Practical Learning outcomes of the course:-Students will be able to use visual communication and its techniques.Students will be familiar with basics of Photography.Students will be able to work on technical aspects of the Photography, cameras lens and lighting.Students will be able to work on various genres of Photography.Practical:- 15 hoursDeveloping a sense of using aperture, shutter speed and ISOUnderstanding the light and its importance in photography by experimenting various shutter speed and aperture etc. Understanding the working of various parts of a camera and its accessories. Handling camera.Prepare a photo feature.Experiment on various types of shots and angle.Experiment on various genres of photography.Food Travel Nature Wild lifeHistoryPortrait Fashion ProductPhoto JournalismLTPCr3003Course Code: JMC.512Course Title: Media ManagementLearning outcomes of the course: Students will be able to learn the concepts of media management.Students will be familiar with various media companies and its types.Students will be able to understand of structure of media companies.Students will know about media business and marketing strategies. Unit I: Introduction 11 hoursMedia management – nature and characteristics Overview of media as an industryOwnership patterns, foreign equity in media and government policies Major Indian media companies: The Times Group, Zee Group, Star Group, Network 18 Group, HT Media, Living Media Group, Sony Corporation, Prasar Bharti Corporation, Sun Network, Dainik Bhaskar Group, Deccan Chronicle, Jagran Group, Hind Samachar Group, The Hindu Group, Enadu Group, Patrika Group, NDTV Group. Unit II: Media Business12 hoursPrint media business in India-problems and prospectsFilm business in India – problems and prospectsRadio and music business in India – problems and prospects Television and new media business in India – problems and prospectsUnit-III Media Structure 11 hoursManagement patterns and internal functioning in media companiesMajor heads of revenue in newspaper, cinema, radio, television and webMedia marketing – space and time selling, advertising ratesRecruitment, hiring, training, service conditions and work environment in media Unit-IV Media Marketing11 hoursReadership Survey, television ratings, listenership surveys, measuring web mediaEntrepreneurship – meaning and skills requiredUnderstanding media markets and handling media competitionsTargeting audience and designing marketing strategiesSuggested Readings:Vanita Kohli-Khandekar, The Indian Media Business, Response Books, 2014Susan Tyler Eastman/ Douglas A. Ferguson, Media Programming: Strategies and Practice, Wadsworth Publishing Co. 2006Gulab Kothari, Newspaper Management in India, Oscar Publications, 2005Virbala Aggerwal, V.S. Gupta, Handbook of Journalism & Mass Communication, Concept Publication, 2002B.K. Chaturvedi, Media Management, Global Vision, Publishing House, 2009Alan B. Albrran, Management of Electronic Media, Thomson Wadsworth, 2007Gillian Doyle, Understanding Media Economics, Sage Publication, 2002?????? ?????????, ??. ???? ???????, ??????? ????????? ?????????? ??? ????? ?????????????, ?????,???????? ??????- ???? ???????, ????? ????, ?????? ???????, 2011Web Resources:managementLTPCr3003Course Code: JMC.513 Course Title: Traditional MediaLearning outcomes of the course: Students will be able to learn traditional media forms of communicationStudents will be able to understand various cultures and art forms of IndiaStudents will be able to understand various forms of folk media and their relevance in society.Students will be able to understand use of traditional media for development.Unit-I Basic Concepts12 hoursTraditional media- meaning and characteristics Advantages and limitations of traditional mediaDiversity in Indian folk traditionsFolk songs, music, narrative forms, religious discourses Folk gamesUnit-II Tribal Media10 hoursIntroduction to various tribes in IndiaIndian tribal culture – key characteristicsIntroduction to tribal songs, dances, music, paintings and literatureSurvival of tribal culture in modern media worldUnit-III Folk Theatre11 hoursFolk Theatre–nature and characteristics Various forms of folk theatre in IndiaIntroduction to various forms of Indian puppetry Brief history of stage theatre in India, role of IPTAUnit-IV Usage of Traditional Media12 hoursUse of traditional media for developmentIntegration and preservation of traditional and modern mass mediaIssues of endangered folk customs and representationsDocumentation of traditional media formSuggested Readings:Madhu Malik- Communication and Society, UNESCODr. N. Usha Rani - Folk Media For Development Ranganath H.K.- Folk Media & Communication ShyamParmar- Traditional Folk Media In IndiaDurgadasMukhopadhya- Folk Arts And Social Communication – DurgadasMukhopadhyaN. Vijaya- Role Of Traditional Folk Media In Rural India GargiBalawant- Folk Theatre In India Mulk Raj Anand- The Indian Theatre The Passing Of Traditional Society – Daniel Lerner Transaction ModeTeaching is the process of creating situations whereby students are able to interact with the material to be learned in order to construct knowledge.?Teachers are not expected to pour knowledge into the heads of learners, but they assist learners in their construction of knowledge by creating experiences where students’ old information can transact with new information to create meaningful knowledge.First SemesterLectureDemonstrationLecture cum demonstrationGroup discussionPanel discussionTutorialDialogue ModeThe following tools would be used in different transactional modes:PPTVideoMultimedia packagese-contentSEMESTER-IILTPCr4004Course Code: JMC.521 Course Title: Introduction to Communication ResearchLearning outcomes of the course:- Students will be familiar with research methodology in the field of communication and media. Students will be able to understand basics of research problem formulation, analysis and report writing. Students will be able to apply the knowledge of Mass Communication Research. Students will be able to learn various ethical considerations of MCR.Unit I Introduction to Research15 hoursResearch – meaning, definition and elementsTypes of research, research approaches, methods & methodology, research processDefining research problem, review of literature, formulating hypothesisCommunication research – evolution, growth and areasUnit II Research Design15 hoursResearch design- meaning, types, functions & characteristics, basic componentsSampling: meaning, basic principles & advantages of samplingSampling methods; probability & non-probability sampling, sampling errorsMedia monitoring systemsUnit III Data Collection & Processing15 hoursData Collection: primary & secondary data, questionnaire & schedule, in-depth interview, observation, focus group discussion, case study, content analysis, experiment Data processing & analysis: editing, coding, classification &tabulationStatistical techniques: measures; mean median, mode, standard deviation, coefficient correlation, chi square test, t-test, ANOVA, parametric and non-parametric testing, differential and non-differential techniques Presentation and interpretation of data, use of SPSSUnit IV Report Writing and Ethics15 hoursReport writing process, format and planning for report writing, Referencing, footnote and bibliography Citation and referencing use of APA styleEthical considerations in communication researchSuggested Readings:C.R Kothari, Research Methodology: Methods and Techniques, New Age International, 2004Dominick and Wimmer, Mass Media Research- Processes, Approaches & Applications, Cengage Learning, 2011J.S Yadava, Communication Research : Some reflection, IIMC MineoRanjit Kumar, Research Methodology– A Step-by-Step Guide for Beginners, Pearson, 2005Gerard Guhrie, Basic Research Methods: An Entry to Social Science Research, SAGE, 2010Vijayalaxmi and Sivapragasam, Research Methods, Tips and Techniques, MJP Publisher, 2008Horning Priest Susanna - Doing Media Research, SAGE, 1996?????? ???, ???? ????, ??????? ??????? ??????, ??????, 2004??? ?????????, ????? ???? ?????, ??.??. ?????????, ?? ??????, 2016Web Resources:LTPCr4004Course Code: JMC.522 Course Title: Reporting and EditingLearning outcomes of the course:- Students will be able to understand the basics concepts and principles of reporting. Students will be familiar with creative techniques of writing and editing news stories etc. Students will be familiar with editing and its concepts, objectives, techniques and process.Students will be able to understand the structure of a newsroom, editorial staff and their role and responsibilities. Unit-I Basics of Reporting15 hoursBasic concepts and principles of reportingCharacteristics and qualities of a reporterWriting lead and sourcing facts, hard and soft news writingReporting beats – politics, crime, sports, business, life style, health, education, legal, Administration, rural etc. Unit-II Reporting Process15 hoursInterview – types and processCollection and presentation of facts; press release Covering press conference and press briefingInterpretative, Investigative and Specialized ReportingUnit-III Basics of Editing15 hoursEditing – meaning, principles and process; style-sheet and computer based editingStructure and functioning of a newsroomRole, responsibilities and qualities of a sub editor, news editor and editorHeadline – meaning, significance, types, writing effective headlinesUnit-IV Editing Process15 hoursPages of a newspaper: front page, editorial, business, sports; Pullouts, Supplements & Special edition etc. Dealing with redundancies and importance of brevityCopy writing, copy editing, re-writing, integration and translationIntroduction to layout designing and page makeup processSuggested Readings:Kamath M. V, Professional Journalism, Asia Publishing House, 1963Melvin Mencher, Basic News Writing, Brown Publishers, 1989Fleming Carole, An Introduction to Journalism, Sage Vistaar, 2006Aggarwal S.K, Investigative Journalism in India, Mittal Publication, 1990Stovall James Glen, Journalism: Who, What, When, Where, Why & How, Pearson, 2005Franklin Bob, Key Concepts in Journalism Studies, Vistaar Publication, 2005Spark David, Harris Geoffrey, Practical Newspaper Reporting, Sage (fourth Edition), 2010VarmaAdarsh Kumar, Advanced Journalism, Har-Anand Publications, 2001????? ???????????? ?? ??????????, ???????? ??????, ??? ??? ???????, 2008?????? ??????????, ???? ????? ?????, ??? ??? ???????, 2015?????? ?????????, ????? ??? ? ????? ?????, ??? ??? ???????, 2006??????????- ???? ?? ?????, ????? ????, ??? ??? ???????, 2006??????? ???, ??????? ??????, ??? ??? ???????, 2006???? ?????? ??? ????? ??????????, ????? ???????, ????????? ???????, ?? ??????, 2003Web Resources: LTPCr4004Course Code: JMC.523 Course Title: Television ProductionLearning outcomes of the course:- Students will be able to understand the basic concepts and principles of production Students will be familiar with various stages of TV Production. Students will be able to learn programme production techniques. Students will be familiar with post-production techniques. Unit-I Production Basics 15 hoursIdea generation- concept, importance and processConcept, treatment and synopsis writing for televisionProcess of television production- pre production, production, post productionProduction team members and their responsibilityUnit-II Production Process 15 hoursTelevision programme formatsOutdoor and indoor production,Studio for television productionCues and commands for television productionUnit-III Camera Set-up, Set Design and Make-up 15 hoursEquipment for television production- CCU, Vision mixer, audio console, recorders, talk-back system, CG generator, cables & connectors, OB VanSingle and multi-camera set-upSet design for studio and outdoor shoot- Virtual studioMake-up techniques for televisionUnit-IV Audio-Video Editing15 hoursTypes of Editing- Online, Offline and Linear, Non-LinearBasics of audio-video editing workstationProcess of video editingAesthetics in audio-video editingSuggested Readings:Nancy Reardon, Tom Flynn, On Camera: How to report, Anchor and Interview, Focal Press, 2013Gretchen Davis & Mindy Hall, The Makeup Artist Handbook, Focal Press, 2012Shelly Palmer, Television Disrupted, Elsevier Publication, 2008Tomlinson Holman, Sound for digital video, Elsevier Publication, 2012Alec Sabin, You are On! How to develop great media skills for TV, Radio and the internet, viva, 2011 Catherine Kellison, Producing for TV and New Media, Focal Press, 2013Andrew H. Utterback, Studio Television Production and Directing, Focal Press, 2015Frederick Shook, Television Field Production and Reporting, Pearson Publication, 2008Andrew Boyd, Broadcast Journalism- Techniques for Radio and Television News, Focal Press, 2008Lee Goldberg and William Rabkin, Successful Television Writing, Wiley, New Jersey, 2003?????? ?????????, ???. ?????? ????, ?????? ???????, ?? ??????, 2016Web Resources:.mx/content/zettl LTPCr4004Course Code: JMC.524 Course Title: Advertising and Public RelationsLearning outcomes of the course:- Students will be able to understand advertising, its types and functions. Students will be familiar with various creative techniques of advertising.Students will be able to understand Public Relations, its concepts, objectives and techniques.Students will be able to use various advance techniques of Public Relations.Unit I Introduction to Advertising15 hoursAdvertising – definition, functions and classificationHistory of advertising; various media for advertising National and global advertising scene; socio-economic effects of advertisingStructure and functioning of ad agencyUnit II Process of Advertising 15 hoursSegmentation of the consumer; positioning of the product; USP and ad appealsCopy Writing: Elements & types Product life cycle; advertising spiral; evaluation of advertisements, Advertising expenditure & budgetingClient related issues and the process, business development; pitching for accountsUnit III: Introduction to Public Relations15 hoursPublic Relations – meaning, definition, functions, tools and historyConcept and types of publics, public opinion, persuasion and negotiationPR and publicity, propaganda, lobbying, advertisingPR in government, public, private and NGO sectorUnit IV: Process of Public Relations15 hours PR and various media, importance of media relationsWriting for Public Relations; Corporate Social ResponsibilityPR as a profession; qualities required for PROCrisis management; PR strategy and campaignSuggested Readings:Keval J. Kumar, Mass Communication in India, Jaico Publishing House, New Delhi, 2012Al RiesAl,?Jack Trout, Positioning: The Battle for Your Mind,?McGraw-Hill, 1st Edition, 2000S AChunawala, Foundations of Advertising: Theory and Practice, Himalaya Publishing House, New DelhiJaishriJethwaney, Shruti Jain, Advertising Management, 2nd Ed., Oxford University Press, New Delhi, 2012Philp John Jones, The Ultimate Secrets of Advertising, Sage Publication, New Delhi, 2002Jaishri Jethwaney, Public Relations, Concepts, Strategies and Tools, Sterling Publishers, 1994 Wilcox, Ault and Agee, Public relations, strategies and Tactics, Pearson Publication, 2003 Philip Lesley, Handbook of Public Relations and Communication, Jaico Publishing House, 2007?????? ????????, ????? ????? ??????, ???????? ??????? ????, ????????, 2007???????? ??? ????????, ?????? ???????, ???? ?????????, ?? ??????????????, ?????? ???????, ????????? ??????????, ?? ??????????? ????? ?? ?????????, ?????? ?????? ??????, ???????? ???? ? ???? ???? ??, ?????? ???????, ?? ?????? 2003Web ResourcesThe Advertising Standards Council of India;HYPERLINK "".Advertising Agencies Association of India (AAAI); .Ogilvy & Mather; .Campaign India; campaignindia.in..inprsi.co.inLTPCr0042Course Code: JMC.525 Course Title: Reporting and Editing PracticalLearning outcomes of the course:- Students will be able to understand basic concepts and principles of reporting. Students will be familiar with creative techniques of writing and editing news stories etc. They will be able to learn the art of editing and its concepts, objectives, techniques and processStudents will be well aware of structure of a newsroom, editorial staff and their role and responsibilities. Practicals: -30 hoursWriting various types of leads Writing various types of headlinesWrite a various types of news stories:- Politics Sports Business Lifestyle Health EducationAdministration Rural DevelopmentSpecialized reportingDistrict AdministrationConducting interviews and writing stories on it.Covering a press conference.Re-structuring a press note. Re-write a copyEdit a copy LTPCr0042Course Code: JMC.526 Course Title: Television Production PracticalLearning outcomes of the course:- Students will be able to understand the basic concepts and principles of production. Students will be familiar with various stages of TV Production. Students will be familiar with programme production techniques. Students will be able to understand post production techniques. Practicals : -30 hoursRecord Various Types of ShotsRecord videos by using various camera movements and AnglesWrite a synopsis for a fictional or Non-fictional television programPractice on any non-linear editing softwareProduce a video of 5 to 10 minutes in group and edit it with basic graphics LTPCr3003Course Code: JMC.527 Course Title: Page Make up and Layout DesigningLearning outcomes of the course: Students will be able to understand the concept of page make up and layout designing.They will be familiar with page designing principles and process.They will be able to use software related to page make up and layout designing. Unit I: Editing: An Introduction11 hoursTraditional vs. Mechanical EditingIntroduction to editing software: Word Express, News Wrap and News ProIntroduction to Desktop Publishing Hindi and English typing practiceUnit II: Photo Editing and Layout Designing11 hoursPhoto editing software: Adobe PhotoshopLayout Designing software-I: Quark XpressLayout Designing software-II: Adobe In-DesignPhoto editing and layout designing exercisesUnit III: Concepts of design 12 hoursBasic principles of designing Various design elementsAesthetics in designDesign approachesUnit IV: Newspaper Layout Designing11 hoursNewspaper form and formatsFront page, business and sports page designingMagazine designingPoster, pamphlet and leaflet designingSuggested Readings: N. N. Sarkar, Art and Print Production, Oxford Higher Education, 2008.Peter Bauer, Adobe Photoshop CC for Dummies, For Dummies Publisher, 2013.Scott Kelby, The Adobe Photoshop CS6 book for digital photographers, New Riders, 2012.Steve Johnson, Adobe Photoshop CC on Demand, Que Publishing; 2013.Noble Desktop, Quark Xpress 9 Step by Step Training, Noble Desktop Publisher, 2012.Kelly Kordes Anton, Quark Xpress 8 : Essential Skills for Page Layout, Peachpit Press, 2009. Face to Face: Galen Gruman, Quark Xperss to InDesign, John Wiley and Sons, 2005.Web Resources: Code: JMC.528 Course Title: Political ReportingLearning outcomes of the course:Students will be able to understand the political system of India.They will be familiar with national and state level political parties. They will be able to understand three-tier system of rural governance and local bodies.They will be able to do political reporting. Unit-I: National Politics12 hoursIntroduction to the national politics: Interplay of three pillars of Indian democracy; Executive, Legislative and Judiciary, covering parliamentIntroduction to national parties-I: Bhartiya Janta Party (BJP), Indian National Congress (INC) and Communist Party of India (Marxist) CPI-M, All India Trinamool Congress (AITC)Introduction to national parties-II: Communist Party of India (CPI), Bahujan Samaj Party (BSP) and National Congress Party (NCP)Writing skills required for covering national politics and parties. Unit-II: State Politics11 hoursIntroduction to the state politics: key issues in Vidhan Parishad and Vidhan ParishadIntroduction to state parties I: Aam Aadmi Party (AAP), All India Anna Dravida Munnetra Kazhagam (AIDMK), BijuJanta Dal (BJD), Dravida Munnetra Kazhagam (DMK), Indian National Lok Dal (INLD), Janata Dal (Secular) JD(S), Janata Dal (United) JD (U).Introduction to state parties II: Samajwadi Party (SP), Jharkhand Mukti Morcha (JMM), Lok Janshakti Party (LJP), Maharashtra Navnirman Sena (MNS), Shiv Sena, Rashtriya Janata Dal (RJD), Telangan Rashtra Samiti (TRS), Telugu Desam Party (TDP)Writing skills required for covering national politics and parties. Unit-III: Local Politics11 hoursIntroduction to local politics: key issues in Panchayati Raj and Municipal CorporationIntroduction to municipal corporations of metropolitan cities in India I: Municipal Corporations of Delhi, Mumbai, Chennai and Kolkata. Covering press conference and briefingWriting skills required for covering local politics. Dos and Don’ts for political reporter Unit-IV: Specialised Political Communication11 hoursCovering parliamentary elections and political ralliesCovering legislative elections and public meetingsCovering local bodies’ electionsExit poll, opinion poll, spins doctors, lobbyingNote: List of national, state and regional parties to be updated as per criteria in the course curriculum time to time.Suggested Readings: Peter Ronald DeSouza, E Sridharan (Editor): India’s Political Parties, SAGE, 2007.HasanZoya (Editor), Parties and Party Politics in India: Themes in Politics, Oxford India, 2004.Rajni Kothari, Politics in India, Orient Longman, 1970.O. P. Gauba, An Introduction to Political Theory, Macmillan Publisher, 2013Ursula Rao. News As Culture: Journalistic Practices and the Remarking of Indian Leadership. New York Berghahn Books, 2010.Ben H. Badikian, On Political Reporting, Newspaper Economics, Law and Ethics, Texas Christian University Press, 1979.Transaction ModeTeaching is the process of creating situations whereby students are able to interact with the material to be learned in order to construct knowledge.?Teachers are not expected to pour knowledge into the heads of learners, but they assist learners in their construction of knowledge by creating experiences where students’ old information can transact with new information to create meaningful knowledge.Second semesterLectureDemonstrationLecture cum demonstrationProject MethodGroup discussionField visitSelf-learningCase studyThe following tools would be used in different transactional modes:PPTVideoBlogMultimedia packagesTED Talkse-contentLTPCr4004Course Code: JMC.551 Course Title: Development CommunicationLearning outcomes of the course: Students will be familiar with the concept of development in India. They will be familiar with development planning in India.They will be able to understand the concept of development communication and role of media in development of a country.They will be able to analyse various strategies of development communication. Unit I: Understanding Development15 hoursDevelopment: meaning, concept and approachesDevelopment indicators, millennium development goals, sustainable developmentTheories and models of development: dominant paradigm, concept of modernization Diffusion of Innovation, trickledown effect, dependency, participatory modelUnit II: Development Planning in India15 hoursPlanning in India and new government schemes for development Issues of development in India – health, education, poverty, unemployment, agriculture, corruption etc.Gandhian, Nehruvian and Deendyal Upadhayay thoughts on developmentGlobalization and developmentUnit III: Development Communication15 hoursDevelopment communication – meaning, importance and philosophiesDevelopment support communication, C4D and green communicationPresent state of Development Journalism in IndiaChange agents: NGO, SHG, Community Radio, RTI and opinion leaderUnit IV: Development Message and Implementation15 hoursCreation of development messages and evaluationMedia and development: SITE and Kheda project, Gyandoot Project, SWAN Projects, DD Kisan ChannelICT and development, e-governance, e-democracy Use of traditional media for rural developmentSuggested Readings:Kiran Prasad, Communication For Development, BR Publishing Corporation, Delhi, 2004P.Sainath, Everybody Loves a Good Drought, Pearson, 2000 Srinivas R. Melkote&Steeves, Communication for Development in the Third World, SAGE, 2001Karin Gwinn Wilkins,?Thomas Tufte,?Rafael Obregon, The Handbook of Development Communication and Social Change, Wiley-Blackwell, 2014Paolo Mefalopulos, Development Communication Sourcebook- Broadening the boundaries of Communication, The World Bank, 2008O.P. Dahama, OP Bhatnagar, Education and Communication for Development, Oxford & IBH Publishing Co. Pvt. Ltd. New Delhi, 2009Emile G. McAnany, Saving the World- A brief history of Communication for Development & Social Change, University of Illinois Press, 2012Tim Unwin, Information and Communication Technology for Development, Cambridge University Press, 2009????? ????? (?????????? ???????? ???), ?????????? ????, ???? ????????? ???? ????????????????, ?? ??????, 2013????? ????? ????? ?????, ?????? ???? ????, ???????? ???????, ?? ??????, 2012?????????? ??? ????? ?????, ???? ????????, ??. ??. ?????????, ?? ??????, 2007Web Resources:LTPCr4004Course Code: JMC.552 Course Title: Advanced Theories of Communication and ResearchLearning outcomes of the course: Students will be able to understand various Communication theories and models. They will be familiar with recent advances in the field of Communication Theories. They will be able to understand emerging theories of Communication Research. They will be familiar with advancement of research in various fields of media. Unit I: Historical Perspectives15 hoursChanging paradigms of communication research in the world and Media Literacy Major Research traditions in communication disciplineUnderstanding various schools of thoughts of Mass Communication Research- Frankfurt School and American Empirical School etc. Medium is the message, Hot and Cold Media and Manufacturing consentUnit II: Advanced theories of Communication 15 hoursPsychoanalysis-Social learning theory, Cognitive Dissonance Normative theoriesTheory of logical positivism, functionalism and functionalist theory in the age of media Post modernism, Post Structuralism, Feminist approach and communication researchUnit III: New Trends in Communication Research15 hoursHate Spin, Spin Doctrine and Post TruthEffects theory and Media Research Payne Fund Studies and Psychology of panic Semiotic Analysis, Rhetoric Analysis, Textual AnalysisStructuralism: ownership, power and hegemony and political economy of media Unit IV: Applied Research in Media Studies15 hours Research in Newspaper and Magazines.Research in Electronic MediaResearch in Advertising and Public RelationsResearch in Cinema and New MediaSuggested Readings:Dominick and Wimmer, Mass Media Research- Processes, Approaches & Applications, Cengage Learning, 2011Marshan McLuhan, Understanding Media, Rutledge Classics, 2001 Horning Priest Susanna - Doing Media Research, SAGE, 1996David E Gray, Doing Research in the real world, SAGE, 2014Cherian George, Hate Spin: The manufacture of religious offence and its threat, The MIT Press, 2016Noam Chomsky and Edward S Herman, Manufacturing Consent: The Political Economy of the mass media, Pantheon Books, 1988Stanley Baran and Dennis Devis, Mass Communication Theory: Foundations, Ferment and future, Wadsworth Publishing, 2014Marshal McLuhan, The global village: Transformation in world life and media in the 21st Century, Oxford University Press, 1981Web Resources:LTPCr2002Course Code: JMC.553 Course Title: Radio ProductionLearning outcomes of the course: Students will be able to understand the concept of sound, its nature and properties.They will be familiar with radio studio and audio recording.They will be able to use software related to radio production and audio production. Students will be able to learn voice modulation, tempo, pitch and skills of radio presentation. Unit-I Introduction to Radio 8 hoursProperties of soundNature of sound- mono, stereo and surround soundRadio as a medium of communicationProcess of radio productionUnit-II Technical aspect of Radio Production8 hoursRadio Studio- structure, functioning and equipment Microphone- types, placement and precautionsSound recording- types, techniques and aestheticsAudio Editing – process and techniques Unit-III Radio Programs7 hoursIndoor program and outdoor programLive and recorded programNews bulletin, interview, discussion, vox pop, drama, docu-drama, magazinesChat show, game show, phone-in programme, making commercialsUnit-IV Skills for Radio Presentation 7 hours Voice modulation, pronunciation and ad-libVoice analysis – pitch, volume, tempo, vitalityArt of Radio jockeyingSkills for radio program presentationSuggested Readings:Robert Mcleish, Radio Production, Focal Press, 2005Bruce Bartlett and Jenny Bartlett, Practical Recording Techniques, Focal Press, 2013UNESCO, Community Radio Handbook, 2001J. David, Radio Broadcast Journalism, Cyber Tech Publication,2007Tony Zaza, Mechanics of Sound Recording, Prentice Hall Publication,1991Alec Sabin, You are On! How to develop great media skills for TV, Radio and the internet, viva Books Pvt. Ltd.,2009Michael Talbot, Sound Engineering Explained, Focal Press, 2002Andrew Boyd, Broadcast Journalism- Techniques for Radio and Television News, Focal Press, 2008?????? ??????, ????? ? ???????, ?????? ??? ??????????????, ?? ??????, 2010?????? ?????????, ??. ?????? ????, ?????? ???????, 2017?????? ???? ?? ???, ?? ????????? ????? ???, ????????? ???????, ?? ??????, 2004Web Resources: Code: JMC.554 Course Title: New Media-ILearning outcomes of the course: Students will be able to understand the concept of New Media.They will be familiar with content writing techniques of New Media. They will be able to use software related to new media production. They will be able to understand various Social media platforms and ethical issues related to their usage. Unit I: Concept of New Media8 hoursMeaning, definitions and characteristics of new mediaGrowth and development of new mediaMicrosoft Office- MS Word (Hindi & English Typing), MS Excel, MS PowerPoint Introduction to Adobe Photoshop and Adobe AuditionUnit II: New Media as News Media7 hoursNew media content and issues of trustworthiness, evaluating information qualityMultimedia newsgathering, content searching, writing and editingWriting for news website, user generated content and citizen journalism Web team members – project manager, graphics designer, animator, audio-video expert, webmaster, content writer, content editorUnit III: Social Media8 hoursSocial media – meaning, definition, characteristics and functionsEvolution and growth of social mediaImportant social networking sites, blogging and micro-bloggingSocial media literacy, impact on human relationships and ethical issuesUnit IV: Applications of New Media7 hoursVirtual games, podcasting, live-casting, health information onlineE-democracy, e-governance, e-commerce, e-banking, e-learningSmart phones as platform for digital services, products and governanceHomepage analysis of popular news websites Suggested Readings:Nicholas Gane and David Beer, New Media- The Key Concepts, Oxford New York, 2008Glen CreeberandRoystonMartin, Digital Cultures, Open University Press, McGraw-Hill Education, 2008RC Ramanujan,Multi Media Journalism, APH Publication, 2009Tapas Ray, Online Journalism: A Basic Text, Cambridge University Press, 2006Anty Bull, Multi Media Journalism, Routledge Publication, 2010SK Bansal,Information Technology in Journalism, APH Publishing Corporation, 2009CathorinKellison,Producing for TV and New Media, Focal Press, 2013Stephen Quinn and Stephen Lamble, Online Newsgathering: Research and Reporting for Journalism, Focal Press, 2002????? ??????????, ???????? ????, ???? ????? ???????, ?? ??????,?????? ???? ?? ??? ??????????, ??????? ??????????, ???? ????? ???????, ?? ??????Web Resources:timesofindia..inmib.nic.in.in.inLTPCr0042Course Code: JMC. 555 Course Title: Radio Production PracticalLearning outcomes of the course: Students will be able to understand the concept of sound, its nature and properties They will be familiar with radio studio and audio recording.They will be able to use software related to radio production and audio production. They will be able to learn voice modulation, tempo, pitch and skills of radio presentation.Practicals:- 30 hoursPractice for voice over recordingPractice on any audio editing softwarePrepare one synopsis for radio programRecord one discussion in groupRecord one interview or radio talk individuallyLTPCr0021Course Code: JMC.556Course Title: New Media-I PracticalLearning outcomes of the course: Students will be able to understand the concept of New Media. They will be familiar with content writing techniques of New Media. They will be able to use software related to new media production. They will be able to understand various Social media platforms and ethical issues related to its usage. Practicals:- 15 hours Practice of English and Hindi typing Start your own blogWrite at least 10 blogs on contemporary issues, fiction, poem etc.Practice on adobe PhotoShopPractice on Adobe AuditionLTPCr0202Course Code: JMC.599Course Title: Research ProjectIntroduction After having the orientation about communication research methodology in the second semester students will take up small individual research projects on the topics related to media and communication. S/he will come up with three chapters in this semester: Introduction (including aim and objectives)Review of LiteratureResearch Methodology (including fully developed instruments)The final section would be the fully developed instrument/s which must be pre-tested. This would be the part of methodology. These three chapters will be submitted for evaluation. While writing proposal students will follow APA referencing style. Selection of TopicIn the beginning, each student will develop at least three topics of her/his interest, out of which one will be finalized by the concerned supervisor. The synopsis of the research topic would also be presented before the faculty for further feedback and opinion. EvaluationThe evaluation will be on the basis of satisfactory and unsatisfactory where satisfactory will be based on the performance of the student as Excellent, Very good, Good, Average whereas student will be given unsatisfactory when their performance is below average. The criteria for the performance will be: 1. Attendance and punctuality 2. Regular discussion with supervisor 3. Extensive review of literature 4. Interest in the field 5. Management of time and resources 6. Synopsis presentationLTPCr0101Course Code: JMC.543 Course Title: Seminar-ILearning Objectives Students will be able to develop an understanding of a field of media in which student is interested.Students will be able to communicate their understanding in a form of presentationStudents will be able to present/write their understanding in the form of a report. A student will present a seminar/presentation on a topic related to media, media research and media issues etc. A student has to submit a report before the commencement of seminar.Evaluation criteria: - A committee of three teachers of the department will evaluate the presentation and report as per the Five Point Scale. LTPCr3003Course Code: JMC.557 Course Title: International CommunicationLearning outcomes of the course: Students will be able to understand the concept of International Communication. They will be familiar with various media giants of International Media. They will be able to understand the concept of globalisation and its impact on media. They will be familiar with flow of media and imbalance in digital age. Unit-I Global Media Scenario11 hoursIntroduction to main newspapers: Yomiuri Shimbun (Japan), The People’s Daily (China), Dawn (Pakistan), The Guardian (UK), Daily Mirror (UK), The Sun (US), The Washington Post (US), The New York Times (US), The Sydney Morning Herald (Australia)Major television channels: BBC, CNN, NHK, CCTV and Al JazeeraMajor radio channels: BBC, Voice of America and Deutsche WelleGlobal news agencies: Reuters, Associated Press (AP), United Press International (UPI), Agence France Presse (AFP), Itar -TaasUnit-II Global Communication Flow12 hoursMacBride Commission report- key findings, importance and relevanceThe New World Information and Communication Order (NWICO)Non- aligned news agencies news pool and its success and failureInformation flow, information politics, information war and media imperialismUnit III: International Communication11 hoursUniversal declaration of human rights and communication Global and regional disparities and information flowDemocratization of information flow in the digital age Cultural imperialism, information society, networked societyUnit IV: International Media Systems11 hoursProfessional standards, violence against media persons Effects of globalization on media systemsTransnational media ownership and issue of sovereignty and securityInternational media institutions and professional organizationsSuggested Readings:Ali Mohammadi, International Communication and Globalization : A Critical Introduction, SAGE Publication, 1997Daya Thussu, International Communication: Continuity and Change, Bloomsbury Academic, 2006Daya Kishan Thussu, International Communication: A Reader, Taylor & Francis Group, 2009Bella Mody, International and Development Communication: A 21st Century Perspective, SAGE Publication, 2003Roland Robertson, Globalisation, SAGE Publication, 2000????? ??????????, ?????? ????, ????????? ???????, ?? ??????, 2005?????????????? ??????????, ??? ??????????, ???? ????? ???????, ?? ?????? 2005??????????? ?? ??????, ????? ?????, ?? ?? ?????????, 2003?????? ???????? ?? ??????, ??. ?????? ????, ?????????? ?????????, ?? ??????, 2017Web Resources:International Communication Association; .The Universal Declaration of Human Rights; en/documents/udhr.Many Voices, One World - unesdoc.images/0004/000400/040066eb.pdf.LTPCr3003Course Code: JMC.558 Course Title: Audio-Video EditingLearning outcomes of the course: Students will be able to understand various types of audio-video editing.They will be familiar with the process of audio-video recording.They will develop practical skills of audio-video recording.They will be familiar with technique of mixing audio and video.Unit-I Introduction of Audio-Video Editing11 hoursHistory of audio-video editingOnline and offline editingLinear and non-linear editingBasics of audio-video editing workstationUnit-II Basics of Editing 12 hoursProcess of video editingWorking on video editing softwareCreating timeline-editing decision list, cut, fade and mix Various tools of video editing softwareUnit-III Advanced Editing11 hoursAesthetics in audio editingGrammar of video editingSpecial audio-video effectsGraphics, titling and montage editingUnit-IV Final Output11 hoursMulti-track audio-video mixingWorking with digital interface (DI)Rendering and authoringFinal output- formats, resolution and propertiesSuggested Readings:Browne, Steven E., Videotape Editing – A Post Production Primer, New Delhi. Focal Press.Gorham Kindem and Robert Musberger, Media Production: From Analog to Digital, Focal PressSteven E. Browne, Video Editing, Focal PressMitch Mitchell, Visual Effects for Film and Television, Focal PressAdobe Premier Pro User GuideAdobe Premier Pro: Help and tutorialsHerbert Zettl, Handbook of Television Production, Cengage Learning, New DelhiVasukiBelavady, Video Production, Oxford PublicationGerald Millerson, Television Production, Focal PressTransaction ModeTeaching is the process of creating situations whereby students are able to interact with the material to be learned in order to construct knowledge.?Teachers are not expected to pour knowledge into the heads of learners, but they assist learners in their construction of knowledge by creating experiences where students’ old information can transact with new information to create meaningful knowledge.Third Semester LectureLecture cum demonstrationProject MethodSeminarFocused group discussionField visitBrain stormingSelf-learningCase studyCase analysisThe following tools would be used in different transactional modes:PPTVideoBlogMultimedia packagesTED Talkse-contentLTPCr2002Course Code: JMC.571 Course Title: New Media-IILearning outcomes of the course: Students will be able to understand the concept of New Media. They will be familiar with online media, its structure and production process. They will be familiar with the content collection techniques. They will be able to use social media and podcasting techniques. Unit I Basics of Web Media 8 hoursOnline media- online television, online radio, e-newspaper and e-zine, mojoWeb journalism- concept, practices and principlesStructure and functioning of web newsroomWeb production team members and their responsibilitiesUnit II Reporting and Writing for Web7 hoursWeb reporting- features and skills Content collection process Content writing and editingWriting for multimedia: photograph, graphics, slides, video and audioUnit III Web News Production7 hoursEthics of web journalismPackaging of web newsIntegration of various media for web productionCreating hyperlinks for web content Unit IV Webcasting8 hoursWebcasting - technique, types and futureWebcasting softwareVarious mobile appsWeb rating techniquesSuggested Readings:RC Ramanujan, Multi Media Journalism, Aph Publication, 2009Rajiv Saxena, Computer Application for Journalism, Centurn PressMike Word, Journalism Online, Elsevier India, 2002Tapas Ray, Online journalism: A basic Text, Cambridge university press, 2006Anty Bull, Multi Media Journalism, Routledge Publication, 2010Catherine Kellison, Producing for TV and New Media, Focal Press, 2012Nicholas Gane and DAvid Beer, New Media, Berg: Oxford, New York, 2008Martin Lister, New Media: A Critical Introduction, Routledge Publication, 2009Eli Noam, Internet Television, Lawrence Erlbaum Associate Publication, 2003Charles Miller, The Future of Journalism, Cojo Publication, 2009???????????? ?????? ??? ????? ??????????, ????? ?????, ???? ????? ???????, ?? ??????, 2009??? ??????????- ??? ?????? ??? ?????, ?????? ???? ? ????????? ????, ????????? ???????, ?? ??????, 2012 Web Resources:timesofindia. .mib.nic.in.inLTPCr4004Course Code: JMC.572 Course Title: Media Laws & EthicsLearning outcomes of the course:- Students will be able to understand concepts and principles media laws and ethics. Students will be familiar with various rights/freedoms given to the people and media in the constitution of India. They will be familiar with concepts related to media ethics and invasion of privacy of an individualsThey will be familiar with various guidelines issued by concerned bodies. Unit-I Constitution and Other laws15 hoursConstitution and freedom of speech and expressionDefamation, obscenity and seditionRight to Information Act 2005Contempt of court and legislature, Public Interest LitigationsUnit-II Media Laws-I15 hoursPress and Registration of Books Act 1867Working Journalists Act 1955Copyright act 1957, Press Council Act 1978Report of wage commissions and Government’s Newsprint PolicyUnit-III Media Laws-II15 hoursCinematography Act 1952, Prasar Bharti Act 1990Cable Television Networks (Regulations) Act 1995 Information Technology Act 2000Guidelines for up-linking, IPTV and Community Radio StationsUnit-IV Media Ethics15 hours Fundamentals of Journalistic ethics: objectivity, balance, accuracy and fairness, Invasion of privacy, plagiarism, vulgarity, bias, portrayal of violence and sexGifts and payments for news, ethics of ‘sting operations’ and fairness in editingVarious ethical codes & Guidelines – Advertising, Public Relations, Print Media & electronic MediaSuggested Readings:Ram Jethmalani and D. S. Chopra, Cases and Material on Media Law, Thomson Reuters South Asia Pvt. Ltd., New Delhi, 2012Durga Das Basu, Laws of the Press, Lexis Nexis ButterworthsWadhawa, Gurgaon (Haryana), Fifth edition, 2010Nand Kishore Trikha, Press Laws, 2014Paranjoy Guha Thakurta, Media Ethics, Oxford University Press, 2011Day Louis A., Media Communication Ethics, Wadsworth Publications, 2009????? ?? ??????, ??????? ???????? ? ?????? ?????????, ?????? ???????, ?? ??????????????, ????? ???, ?????? ???????, ?? ??????, 2008???? ??? ?????? ?????, ???? ???, ?????? ??? ??????, 2009???? ??? ????? ?????, ??????? ????????, ?????? ??? ??????, 2010?????? ?? ???????????, ????? ????, ?????? ??? ??????, 2011Web Resources:indiacode.nic.inLTPCr0021Course Code: JMC.573 Course Title: New Media-II PracticalLearning outcomes of the course: Students will be able to understand the concept of New Media.Students will be familiar with content writing techniques of New Media. They will be able to use software related to new media production. They will able to analyse various Social media platforms and ethical issues related to their usage. Practicals: -15 hoursDesign a web page on HTMLStart a web channel on YouTube in group Every student will upload at least one video on their YouTube channel. LTPCr0404Course Code: JMC.599Course Title: Research ProjectIntroduction Half of the research work is to be completed in the previous semester. In this semester, students will complete rest of the work and submit the final report in the semester end for evaluation on the following pattern: Title of the ResearchCertificationContentsIntroduction (including aim and objectives)Review of LiteratureResearch Methodology (including fully developed instruments)Data Presentation and AnalysisDiscussion Conclusions and Key FindingsReferences and BibliographyReferencing StyleWhile writing the dissertation students will follow APA referencing style. Evaluation The evaluation will be on the basis of satisfactory and unsatisfactory where satisfactory will be based on the performance of the student as Excellent, Very good, Good, Average whereas student will be given unsatisfactory when their performance is below average. The criteria for the performance will be:1. Attendance and punctuality 2. Regular discussion with supervisor 3. Extensive review of literature 4. Interest in the field 5. Management of time and resources 6. Final presentationLTPCr0101Course Code: JMC.544 Course Title: Seminar-IILearning Objectives Students will be able to develop an understanding of a field of media in which student is interested.Students will be able to communicate their understanding in a form of presentationStudents will be able to present/write their understanding in the form of a report. A student will present a seminar/presentation on a topic related to media, media research and media issues etc. A student has to submit a report before the commencement of seminar.Evaluation criteria:- A committee of three teachers of the department will evaluate the presentation and report as per the Five Point Scale. LTPCr0084Course Code: JMC.591Course Title: InternshipPlace of InternshipInternship can be carried out in any national or regional ( not local media organisation) i.e. newspaper, radio or television channel, new media company, advertising agency, public relations firm/ department, NGO, government organisation, corporate house etc. with consent of the head of the department. DurationThe internship will be of minimum four weeks. The period may include summer break. The students can go for internship only after the examinations of fourth semester.EvaluationAfter completion of the internship students will submit a detailed internship report containing a certificate of internship and narrating experiences during internship in a prescribed format prepared by the department. Internship report will be evaluated by teachers of the department. The evaluation will be on the basis of satisfactory and unsatisfactory where satisfactory will be based on the performance of the student as Excellent, Very good, Good, Average whereas student will be given unsatisfactory when their performance is below average.LTPCr3003Course Code: JMC.575 Course Title: Documentary and Film ProductionLearning outcomes of the course: Students will be able to understand the concept documentary and film production.Students will be familiar with various approaches of documentary of film production. They will be able to understand various phases of documentary and film production. They will be familiar with production team, role and their responsibilities. Unit I Basics of Documentary Production12 hoursDocumentary- meaning, types and significanceApproaches of documentary productionResearch and recce in documentaryProcess of documentary production Unit II Documentary Distribution11 hoursDocumentary distribution- types and issues Films for social and political campaignsTypes of film screeningFilm festivals- national and internationalUnit-III Basics of Film Production11 hoursUnderstanding the filmMajor film genresProcess of Film MakingProduction Team: Members and their responsibilitiesUnit IV: Distribution and Exhibition11 hours The studio-systemDigitalisation of cinema and integration of cinema markets Multiplex revolution and distribution processContemporary trends in film advertising and distribution, promotion campaignsSuggested Readings:Gerald Millerson, The Technique of Television Production, Focal Press, UK, 2005Herbert Zettl, Television Production Handbook, Thompson Wadsworth Pub, 2012Andrew Boyd, Broadcast Journalism: Techniques of Radio & TV News, Focal Press.2005Peter Utz, Studio and Camcorder Television Production, Prentice Hall Pub. New Jersey,2002Frederich Shook, Television Field Production and Reporting, Longman Publishers, USA, 2002Nalin Mehta, India on Television, Harper Collins, New Delhi, 2009Chanderkant Singh (1999), Before the Headlines, MacMillan publication, New Delhi, 1999Nilanjna Gupta, Switching Channels - Ideologies of Television in India, Oxford University Press, Delhi, 1998???????? ?? ????? ??????????, ??????? ?????, ?????? ??????? ??????? ???????, ?? ??????, 2005????? ??????? ??, ??. ????? ????? ? ????? ?????, ?????? ??????????????? ??????????, ????? ?????, ???? ????? ???????, ?? ??????, Web Resources:LTPCr3003Course Code: JMC.576 Course Title: Cinema StudiesLearning outcomes of the courseStudents will be able to appreciate the nuances of film making.Students will be familiar with various genres of films.They will be able to develop an understanding about various movements of cinema.They will be familiar with the linkage between cinema and culture.Unit-I: Understanding the Film Art11 hoursFilm language as an art form – signs and syntaxThe emergence and development of cinema in diverse contextsThe question of national cinemasMajor film movements in the worldUnit-II: Film Theories11 hoursExpressionism, realism, neo realism, auteur, ideologicalMarxism, feminism, structuralismPsychoanalysis and post-colonialismMontage, mise-en-scene and contemporary theoryUnit-III: Production, Distribution and Exhibition12 hoursThe studio-system, major film genresDigitalisation of cinema and integration of cinema marketsMultiplex revolution and distribution process Contemporary trends in film advertising, promotion campaigns, new exhibition technologiesUnit-IV: Auteurs, Stars and Fans12 hoursHistory of stardomPower of the star in film productionCinephilia/ CinepoliticsFan activitiesSuggested Readings:Susan Hayward, Key Concepts in Cinema Studies, Routledge, London, 2004Geoffery Nowell-Smith (Ed.), The Oxford History of World Cinema, Oxford University Press, 2005Mihir Bose, Bollywood A History, 1st Edition, Roli Books Pvt. Ltd., New Delhi, 2006Ashish Rajadhyaksha, Encyclopaedia of Indian Cinema, 2nd Ed., British Film Institute, 1999.James Monaco, How to Read Films, 30thEd.,Oxford University Press, 2009.Bordwell, David & Thompson, Kristin (2004) (7th end) Film Art: An Introduction, Mc Graw Hill: BostonCorrigan, Timothy and White, Patricia (2004) The Film Experience: An Introduction, Bedford/St Martin’s: BostonPhillips, William (1999) Film: An Introduction, H. Bedford/St Martin’s: BostonSomaaya, B. (2005) Cinema: Images and Issues, New Delhi, Rupa and Co. Chopra, A. (2011) First Day First Show : Writings from the Bollywood Trenches , New Delhi, Penguin Books Web Resources:Film | Cinema | Movies – Telegraph; - The Guardian; and Television Institute of India; .British Film Institute; .uk/. Code: JMC.577 Course Title: Comprehensive View of Mass Communication-ILearning outcomes of the course:-Students will be able to have knowledge of communication theories and models. They will be familiar with history of print media. They will be well aware of relation between communication and social change. They will be familiar with process of reporting and editing and advertising. Unit-I:16 hoursIn-depth review of origin definition of communication by eminent scholars, Communication models and theories; History of media in India and worldview. Communication for Development and Social ChangeReporting and EditingUnit-II 14 hoursIn-depth review of origin, growth and development of Advertising scenario in India and abroadChanging paradigm of Marketing Communication Public RelationsCorporation CommunicationLTPCr1102Course Code: JMC.578 Course Title: Comprehensive View of Mass Communication-IILearning outcomes of the course:-Students will be familiar with various media laws and ethics. They will be familiar with various techniques of media management. They will be able to understand technical aspects production techniques. They will be familiar with advanced techniques of Communication Research. Unit-I 16 hoursIntroduction to various Media Laws and EthicsIntroduction to Media Management Production Techniques for radio Production Techniques for TVUnit-II14 hours Latest trends of ICT in Media Production for WebUnderstanding Visual Communication & Cinema StudiesAdvanced Communication ResearchTransaction ModeTeaching is the process of creating situations whereby students are able to interact with the material to be learned in order to construct knowledge.?Teachers are not expected to pour knowledge into the heads of learners, but they assist learners in their construction of knowledge by creating experiences where students’ old information can transact with new information to create meaningful knowledge.Fourth semesterLectureLecture cum demonstrationProject MethodSeminarGroup discussionFocused group discussionDialogue ModePanel discussionSelf-learningCase studyThe following tools would be used in different transactional modes:PPTVideoBlogMultimedia packagesTED Talkse-contentInterdisciplinary CoursesDepartment of Mass Communication & Media StudiesSchool of Information and Communicative SciencesLTPCr2002Course Code: JMC.514 Course Title: Basics of PhotographyLearning outcomes of the course:-Students will be able to understand the process of visual communication and its techniquesThey will be familiar with various basics of Photography.They will be familiar with technical aspects of the Photography, cameras lens and lightingStudents will be able to understand various genres of Photography.Unit-I Introduction to Photography8 hoursIntroduction to visual communicationIntroduction to visual semioticsUse of photography in mediaPhotography as a professionUnit-II Basics of Photography7 hoursPhotography-elements, principles and rules of compositionTypes of photographic cameras and their structure Lenses: types and their perspectiveCamera movements: shots and anglesUnit-III Technical Aspects 8 hoursExposure triangle, focus, depth of field, reciprocity and exposure meteringUnderstanding light and shadow: natural &artificial, direct light, soft light, hard light, directional light,Three point lighting techniqueIntroduction to Photo Editing: Basics of PhotoshopUnit-IV Photography Genres and Photojournalism7 hoursUnit 1 Portrait, nature, food, street, wildlifeUnit 2 Night, product and fashion photographyUnit 3 Famous photojournalists in IndiaUnit 4 Ethical aspects in photojournalismSuggested Readings:Bo Bergstorm, Essentials of Visual Communication, Laurence king, 2009.John Berger, Ways of Seeing, Penguin, London, 2009.George Haines, ‘Learning photography’, Hamilyn publishing Group.MichealLongford, ‘The Story of Photography’, Focal press.William S. McIntosh, Classic Portrait Photography, Amherst MediaKirk Tuck, Commercial Photography Handbook, Amherst Media,Jeff Smith, Corrective Lighting, Posing and Retouching, Amherst MediaChris Nelson, Master Guide for Glamour Photography, Amherst MediaJames Williams, Master Guide for Team Sports Photography, Amherst MediaKenneth Kobre,?Photojournalism: The Professionals' Approach, Focal PressMartin Keene, Practical Photojournalism, Focal Press??????? ?? ???? ??????????, ??. ???? ??????, ?????? ????????, ?? ??????, 2010?????? ?????????, ??. ?????? ????, ?????? ???????, ?? ??????, 2016Web Resources:LTPCr2002Course Code: JMC.515 Course Title: Debunking Fake NewsLearning outcomes of the course:Students will be able to understand journalistic practices and information disorder. They will be familiar with various techniques of debunking fake news.Students will be able to understand online fact checking and verification techniques. They will be familiar with techniques of photo verification and video verification.Unit-I Introduction to Journalism& Ethical Issues8 hoursIntroduction to Print Media, Electronic Media, New Media, Social Media Platforms: Facebook, Twitter, YouTube etc. Journalism: Accountability, Ethics of Journalism and Principles of JournalismJournalism: relationship of trust with the public, credibility, independence, accuracy, professional ethics, transparency and pluralism. Unit-II Fake News and Media Information Literacy7 hoursThe rise of fake news, types of fake news: satire and parody, false connection, misleading content, false context, imposter content, manipulated content, fabricated contentInformation Disorder: formats of Misinformation, Disinformation and Mal-Information. Combating Disinformation and Misinformation through MIL (Media Information Literacy): Inquisitiveness, critical thinking, reasoning and alternative judgements and opinions and participation. Unit-III Introduction to Hyper-information, Post Truth and Hate8 hoursHyper-information, News Industry Transformation: Digital Technology, Social Platforms. Post Truth, rise of hate speech/hate spin, manufacturing the consent, polarization and threat to democracy. Construction of Imagery.Economic and Commercial Exploitation: Artificial inflation of thoughts, Fake Reviews/Manufacturing reviews. Virality: Digital Army, Social Media Followers’ Cult, Social Media Parasite The rise of the audience, social media, social platforms and users-generated content. Unit-IV Using digital tool to debunk fake news 7 hoursDebunking fake news: observation, critical thinking and reasoning, smart keywords search and authenticity, Fact Checking and Verification. Vertical and Horizontal Comparison of Media. Credibility of websites and social media pages and fact checking software. How to verify photos: searching image by uploading on google, searching image or news by using time, crop pic, using google reverse image, RevEye-Reverse image search, TinEye search, Cydral search, Yandex Search, Baidu Search and hands on practicesHow to verify videos: Using smart keyword search on google, using InVid EU, Screen grab, extract key frames, magnifier tools, twitter search. Reverse video search- YouTube Data Viewer. Use frame-by-frame analysis and visuals cues etc. Source uploaders and social media audits.Google News Initiative, First Draft, , Alt News, SM Hoax slyer. Suggested Readings: Kamath M. V, Professional Journalism, Asia Publishing House, 1963Fleming Carole, An Introduction to Journalism, Sage Vistaar, 2006Cherian George, Hate Spin: The manufacture of religious offence and its threat, The MIT Press, 2016Noam Chomsky and Edward S Herman, Manufacturing Consent: The Political Economy of the mass media, Pantheon Books, 1988UNESCO’s report (2018) on Fake News and Media Literacy. LTPCr2002Course Code: JMC.529 Course Title: Introduction to JournalismLearning outcomes of the course:- Students will be able to understand basic concepts and principles of reporting. They will be familiar with various creative techniques of writing and editing news stories. They will able to understand editing, its concepts, objectives, techniques and processThey will be familiar with structure of a newsroom, editorial staff and their role and responsibilities. Unit I Basics of News 8 hoursNews-meaning, definition and nature; Hard and Soft News News values and sourcesWriting a news story: 5Ws and 1 H Newspaper jargon Unit II Basics of Reporting 7 hoursCovering different beats—education, crime, sports, health etc.Interview: types and techniques Covering press conference and press briefingRole and responsibilities of reporterUnit III Forms of Media Writing 8 hoursFeatures- meaning, definition and typesArticles- meaning and definitionEditorials: types and ImportanceWriting for audio-visual media Unit IV Basics of Editing7 hours Editing: meaning, principles and processStructure and functioning of a newsroomHeadlines and its types; Leads and its typesImportance of pictures, selection of news picturesSuggested Readings:Kamath M. V, Professional Journalism, Asia Publishing House, 1963Fleming Carole, An Introduction to Journalism, Sage Vistaar, 2006Stovall James Glen, Journalism: Who, What, When, Where, Why & How, Pearson, 2005Spark David, Harris Geoffrey, Practical Newspaper Reporting, Sage (fourth Edition), 2010VarmaAdarsh Kumar, Advanced Journalism, Har-Anand Publications, 2001Lee Goldberg & William Rabkin, Successful Television Writing, Wiley, 2003Usha Raman, Writing for the Media, Oxford University Press, 2009?????? ??????????, ???? ????? ?????, ??? ??? ???????, 2015?????? ?????????, ????? ??? ? ????? ?????, ??? ??? ???????, 2006??????????- ???? ?? ?????, ????? ????, ??? ??? ???????, 2006???? ?????? ??? ????? ??????????, ????? ???????, ????????? ???????, ?? ??????, 2003Web Resources: Transaction ModeTeaching is the process of creating situations whereby students are able to interact with the material to be learned in order to construct knowledge.?Teachers are not expected to pour knowledge into the heads of learners, but they assist learners in their construction of knowledge by creating experiences where students’ old information can transact with new information to create meaningful knowledge.The following are some of the Modes of classroom transactionLectureDemonstrationLecture cum demonstrationProject MethodSeminarGroup discussionFocused group discussionField visitBrain stormingE- tutoringDialogue ModeMobile teachingTutorialProblem solvingDebatesSelf-learningCase studyCase based studyCase analysisThe following tools can be used in different transactional modes:PPTVideoBlogMultimedia packagesTED Talkse-content ................
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