IPA Global Book Fair Report 2017
[Pages:34]IPA Global Book Fair Report 2017
IPA Global Book Fair Report 2017
Contents:
Introduction
03
AMERICAS
05
Special focus: Mexico
08
Guadalajara International Book Fair
09
AFRICA
11
Special focus: Nigeria
13
Nigeria International Book Fair
15
ASIA and OCEANIA
16
Special focus: South Korea
19
Seoul International Book Fair
20
EUROPE
21
Special focus: Greece
26
Thessaloniki International Book Fair
27
ALDUS network
28
MIDDLE EAST and CENTRAL ASIA
29
Special focus: Egypt
32
Cairo International Book Fair
33
IPA Global Book Fair Report 2017
Introduction
Book fairs play a vital role in so- trade attendees, some are de-
cieties. While public book fairs signed for the general public,
promote books and reading, and others are hybrids, often
their professional equivalents separating their fair into profes-
allow publishers, agents, distrib- sional and public days, or
utors and retailers to meet and providing separate areas. In
do real business. They also
Frankfurt, for instance, the first
draw media and public attention three days are trade days while
to the book industry and provide the public attends on the final
platforms for authors to meet two days. In Geneva, there is a
readers. Book fairs are a mo- special area dedicated to the
ment where many creative pro- conferences for book profes-
fessions converge.
sionals.
In an age when business is of- The main function of profes-
ten done remotely, book profes- sional book fairs is to be a mar-
sionals still believe that book ket place for trade profession-
fairs have not lost their rele- als. Book rights are bought and
vance. On the contrary, deals sold, and agents pitch new titles
done at book fairs gain in terms to publishers. In recent years,
of quality, and the human di- buying and selling rights has
mension of these exchanges become the most dynamic ac-
becomes a pledge of trust.
tivity of fairs.
This special report provides an People selling book rights at
extensive calendar of interna- book fairs are located either on
tional book fairs. It focuses on publishers' stands or in a spe-
one book fair per continent, giv- cial rights centre, while buyers
ing its national context, and of- move around the fair from
fering a complete overview for meeting to meeting. Book rights
people who want to attend
are offered via different models,
them.
either on an exclusive basis to
Book fairs come in all shapes the potential buyer, simultane-
and sizes, attracting a variety of ously to multiple buyers, or via
people and serving different
an auction. In a sense, a book
purposes. Some fairs only allow fair is a catalyst that propels
IPA Global Book Fair Report 2017
rights deals towards completion.
Cairo and Guadalajara. A glance at the com-
That said, a book fair is also an exhibition. Pub- ments by first-time visitors reveals that the
lishing houses and companies from the wider standout recommendation for those discovering
publishing industry (distributors, technology
these `new territories', is to lock down some ap-
companies, printers and so on) use fairs to
pointments in advance, and leave time for dis-
showcase their brand, products and services. covery, chance encounters and the unknown.
Some professionals simply walk around looking
at what others are publishing.
Book fairs also serve an important educational purpose for book trade professionals, apprising them of key trends through seminars, conferences, panel discussions, presentations and fellowship programmes. And book fairs offer a range of events designed to facilitate networking.
Livre Paris, Sweden's G?teborg Book Fair and
the fairs in Bogota and Buenos Aires are promi-
nent cultural events promoting books and reading to the public, but also providing a platform for professional exchanges.
International book fairs are also an important aspect of the IPA's work supporting publishers worldwide. IPA representatives are present at
Frankfurt Book Fair has established itself as the many of them, and some fairs host IPA events,
biggest international trade book fair, while the panels and conferences. To name some in
five other top fairs in terms of professional at- 2017, the Charles Clark Memorial Lecture
tendance happen in: London (the largest spring 2017: A Debate on Fair Us, took place on 15
fair), Bologna (specialized in children's books), March at the London Book Fair; a workshop on
Guadalajara (the gateway to Latin America) and The book price, taxes, custom barriers and ob-
New York (BookExpo - the main market place stacles to book circulation: how books can
for US publishers). While these long-
cross borders? will be held on 26 April at Gene-
established fairs have plateaued somewhat in va Book and Press Fair, while the IPA Prix Vol-
terms of their growth, newcomers are growing taire 2017 award ceremony will happen at
fast, such as Beijing and Shanghai (specialized Gothenburg Book Fair, in September. In addi-
in children's books) in China, and the Indonesia tion, the IPA-led Educational Publishers Forum
International Book Fair, in Jakarta. There are open meeting will be hosted on 13 October by
also new additions such as Baku's biennial
Frankfurt Book Fair, and its transatlantic coun-
book fair, which will hold its fifth edition this
terpart, the Educational Publishers Forum
year, and the Eurasian Book Fair, in Astana, with its second edition in 2017.
Americas, will be staged at Guadalajara Book Fair.
While some require a serious advance preparation in terms of making contact with potential business partners and arranging professional appointments, such as Frankfurt and London, others allow visitors more spontaneity, such as
IPA Global Book Fair Report 2017
IPA Global Book Fair Report 2017
IPA Global Book Fair Report 2017
IPA Global Book Fair Report 2017
Fast facts:
GDP USD 307tn (2016)
GDP per capita USD 18,900 (2016)
Population 123,166,749 (July 2016)
0-14 years old 27.26%
15-24 years old 17.72%
25-54 years old 40.69%
Education public expenditure 5.2% GDP (2012)
79.2% of total population is urban (2015)
Approx. 25% of population living in and around Mexico City
106.8m mobile phones
70m internet users
Mexico
Sitting at the crossroads between those selling their books for these
continents and with a centuries- governmental programmes, which
old history of welcoming adven- produced 145,195,723 copies or
turers, immigrants and business- 26,762 titles. The same year,
men, as well as intellectuals, art- 146,693,665 paper copies were
ists and refugees from wars or sold for 10,288,278,499 Mexican
oppressive regimes, Mexico was pesos (USD 525,078,548).
seen as promising opportunity The government is the main dis-
and freedom, a cradle of creativity tributor of printed works, and was
offering the perfect blend of tradi- responsible for distributing 35% of
tion and modernity, indigenous all copies sold in 2015. However,
and foreign.
these sales accounted for just
14% of publishers' revenues. The
In PricewaterhouseCoopers' fore- second major distribution channel
casting report The long view: how is the network of libraries, which
will the global economic order
accounted for 24% of all copies
change by 2050? Mexico is pre- sold in 2015 and was more profit-
dicted to be one of the top 10
able with 38% of all invoices in
economies in the near future.
2015. The third channel is repre-
sented by direct sales to schools,
Mexican publishing
which made up 26% of publish-
and book fairs
ers' revenues.
Digital sales accounted for
The Mexican publishing market 97,583,278 Mexican pesos (USD
has a high public sector participa- 4,980,774), an increase of 123%
tion rate. In 2015, of 308 million compared to 2014, of which 45%
total copies produced, 53% (163 came from first editions, 20 mil-
million) were produced by the
lion Mexican pesos (USD
public sector, with 47 million pro- 1,020,773) more than in 2014.
duced by the private sector for
government purchases. This lat- The main distribution channel for
ter arrangement accounts for
digital editions is foreign plat-
some 32% of private sector pro- forms. They represent 70% of to-
duction and concerns national tal digital sales. The second most
programmes of free secondary important distribution channel is
school textbook distribution, text- composed of individual publish-
books for English learning and ers' platforms and websites, and
books for libraries.
makes up 27% of total sales.
In 2015, there were 228 private publishing houses, including
There were 905 companies working directly or indirectly in publish-
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