Starbucks Industry Profile and Organization Analysis ...
Starbucks Industry Profile and Organization Analysis
Spring 2013
MGMT-4900-01
Lindsay Holleman, Alex Lawson, Garrett Pinciotti, Russell Pellichino
Starbucks |2
Table of Contents
Section I
Environmental Profile ........................................................................ 5
Current Environment .............................................................. 5
Future Environment ................................................................ 11
Assessment of Relevancy ...................................................... 13
Section II
Industry Profile .................................................................................. 14
Historical Performance ...................................................................... 14
Fast Food Industry.................................................................. 14
Coffee and Snack Shop Industry ............................................ 17
Projected Performance...................................................................... 17
Fast Food Industry.................................................................. 18
Porter¡¯s Five Forces .......................................................................... 19
Rivalry Among Competitors .................................................... 20
Potential Entry of New Competitors ........................................ 25
Potential Development of Substitute Products........................ 31
Bargaining Power of Buyers ................................................... 33
Bargaining Power of Suppliers ............................................... 35
Summary ................................................................................ 36
Porter¡¯s Industry Analysis Spreadsheet .................................. 38
Competitor Analysis .......................................................................... 40
Local Coffee Distributors ........................................................ 41
Starbucks |3
Domestic Competitors ............................................................ 42
International Competitors ....................................................... 43
Competitive Behavioral Dynamics .......................................... 44
Forecast of Future Industry Opportunities .............................. 45
Key Industry Success Factors ........................................................... 47
Five Years Ago to Now ........................................................... 47
Five Years Hence ................................................................... 48
Assessing Success Factors via Analytical Tools .................... 49
Competitive Profile Matrix ....................................................... 49
External Factor Evaluation Matrix ........................................... 50
Section III
Starbucks Current Strategy ............................................................... 51
Customer Experience ............................................................. 51
Focus on Store Level Economics ........................................... 53
Global Expansion ................................................................... 54
Streamlining Management ...................................................... 55
Current State of Starbucks¡¯ Resources ............................................. 56
Financial ................................................................................. 56
Human Resources and Organizational Structure ................... 58
Core Competencies........................................................................... 60
Internal Factor Evaluation ....................................................... 61
Value Chain Analysis .............................................................. 64
Primary Activities .................................................................... 64
Starbucks |4
Support Activities .................................................................... 65
Sustainable Competitive Advantage ....................................... 67
Starbucks SWOT Analysis ................................................................ 69
Starbucks Strengths ............................................................... 69
Starbucks Weaknesses .......................................................... 70
Starbucks Opportunities ......................................................... 72
Starbucks Threats .................................................................. 75
SWOT Matrix .......................................................................... 77
Competition¡¯s SWOT Analysis .......................................................... 78
Competitors Strengths ............................................................ 78
Large Coffee Distributors Weaknesses .................................. 80
Small Coffee Shop Weaknesses ............................................ 81
Large Coffee Distributors Opportunities ................................. 82
Local Coffee Shop Opportunities ............................................ 83
Competitors¡¯ Threats .............................................................. 84
Identification of Strategic Gaps in the Marketplace ........................... 86
Identification of Critical Success Factors and Measures ................... 87
Choice of Future Competitive Strategy ¨C Next Five Years ................ 90
SPACE Matrix......................................................................... 91
Implementation Plan.......................................................................... 95
Appendix ........................................................................................... 97
Exhibit 1 ¨C Income Statement ................................................. 97
Exhibit 2 ¨C Balance Sheet ...................................................... 98
Exhibit 3 ¨C Financial Ratios .................................................... 100
References ........................................................................................ 101
Starbucks |5
Section I: Environmental profile
In and around any business are factors that play a role in the decisions,
problems, and changes a company will face. Not all factors are controllable, however.
These uncontrollable, external, factors range from the growing age of a predominant
generation, to a new tax on international goods. They can take the form of social,
cultural, demographic, environmental, political, legal, or technological forces.
Whichever way, a business must be prepared to analyze and adapt to their
environment. For any industry, a company must look at the current environmental
situations as well as predict the future environment.
Current Environment:
One of the biggest social concerns in the minds of people in the United States
right now is the threat companies pose towards the environment and health of the
planet. People today want to have a ¡°go green¡± mentality to help stop pollution,
destruction of nature, and end global warming. In short, people want to improve the
quality of life on a personal level, and therefore, expect the same on the corporate level.
¡°Despite the growing concern over the long term side effects caused by criminal
corporate negligence, most corporations are still trying to do the least they can get away
with,¡± (Fairbanks). Although this is not fact, it is an example of how consumers are
thinking about the environment today and how they feel businesses are handling the
situation.
Imagine how people with the same view would react to a public corporation
consistently trying to improve the environment. Would this company lose money? Yes.
Would their future gains outweigh those losses? Absolutely. This can bring the practice
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- starbucks corporation financial analysis of a business
- starbucks barista
- notice of annual meeting of shareholders and proxy statement
- company analysis of starbucks corporation
- starbucks coffee crisis management plan
- white paper examining starbucks utilizing the 7s method
- starbucks coffee company human resource policy and
- case study starbucks coffee
- store manager starbucks coffee company
- fiscal 2019 annual report
Related searches
- starbucks company profile 2018
- starbucks company profile 2017
- time management and organization seminars
- construction industry ratios and statistics
- time management and organization skills
- management and organization plan example
- starbucks industry financial ratios
- computer architecture and organization pdf
- industry profile example
- management and organization review
- starbucks industry overview
- ama profile and dea verification