Chapter Nine: Profit Maximization
marginal revenue function and solve for q*. These two approaches are mathematically equivalent. Marginal Revenue and Elasticity As derived in the textbook (equation 9.12 on page 253) the relationship between price elasticity of demand (ε) and marginal revenue is: = + ε 1 MR p 1 So, if ε=-2, marginal revenue is equal to half of the price. ................
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