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Core Learning Expectations for the Discipline of MarketingThe following are the expected student core learning outcomes for Marketing:Explain the role of Marketing in the firm, our society and the global marketplace.Define the Marketing Management Process and the role of strategic planning in the Marketing Management Process. Define the components of a Marketing Strategy and describe how these components fit together to create a successful Marketing Plan.Explain key Marketing concepts and demonstrate how to use these concepts to solve Marketing problems.Identify market segments and choose Marketing Mix components appropriate for these segments.These core learning outcomes are assessed using a multiple choice exam based on the following textbook-specific learning objectives:Chapter 7:Segmenting, Targeting, and Finding Your Market PositionLearning?Objective:?07-01?Explain?the?importance?of?effective?market?segmentation.Learning?Objective:?07-02?Describe?the?four?bases?for?segmenting?markets.Learning?Objective:?07-03?Summarize?the?elements?of?international?market?segmentation.Learning?Objective:?07-04?Discuss?the?criteria?for?successful?market?segmentation.Learning?Objective:?07-05?Describe?the?strategies?for?selecting?target?markets.Learning?Objective:?07-08 Outline the?three?steps?of?effective?market?positioning?and?explain?why?firms?may?choose?to?use?repositioning?strategies.Chapter 8: Promotional StrategiesLearning?Objective:?08-01Describe?the?elements?of?the?promotion?mix?and?how?they?relate?to?an?integrated?marketing?communications?strategy.Learning?Objective:?08-02?Compare?the?advantages?and?disadvantages?of?different?types?of?advertising.Learning?Objective:?08-03?Summarize?the?various?types?of?sales?promotion.Learning?Objective:?08-04?Explain?the?importance?of?personal?selling.Chapter 9: Supply Chain and Logistics ManagementLearning?Objective:?09-01?Structure?the?various?flows?within?a?supply?chain.Learning?Objective:?09-02?Explain?the?importance?of?supply?chain?orientation?and?supply?chain?management?to?organizations.Learning?Objective:?09-03?Compare?the?various?types?of?supply?chain?strategies?firms?use.Learning?Objective:?09-04?Describe?how?logistics?activities?add?value?to?products.Learning?Objective:?09-05?Describe?how?the?primary?logistics?functions?support?a?firms?supply?chain?strategy.Learning?Objective:?09-06?Explain?the?importance?of?mode?and?carrier?selection?in?domestic?and?international?supply?chains.Chapter 10: Pricing for Profit and Customer ValueLearning?Objective:?10-01?Explain?the?importance?of?pricing?strategy?to?every?organization.Learning?Objective:?10-02?Outline?the?steps?in?setting?a?price.Learning?Objective:?10-04?Explain?the?influence?of?technology?on?pricing.Learning?Objective:?10-05?Summarize?the?major?challenges?of?pricing?for?international?markets.Chapter 11: Building Successful BrandsLearning?Objective:?11-01?Explain?the?importance?of?building?a?successful?brand.Learning?Objective:?11-02?Describe?the?relevance?of?brand?equity?for?marketers.Learning?Objective:?11-03?Compare?some?common?strategies?for?developing?brands.Learning?Objective:?11-04?Summarize?the?impact?of?packaging?on?brand?building.Learning?Objective:?11-06?Discuss?the?major?branding?challenges?facing?global?marketers. ................
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