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Course Syllabus: Marketing 1 Instructor: Mrs. Lisa Miller, DECA Advisor and Marketing Instructor, Vista Grande High SchoolContact Information: Email: lemiller@; Phone: 520-876-9400, ext. 4736Course Description: This course is a year-long and is an elective. This is an introductory course based on the principles of marketing. This course introduces students to marketing functions including promotional strategies, marketing concepts, strategies as they relate to selling and retailing. All students willbe members of the international DECA organization and participate in career preparation through experiences with DECA.Overview: Marketing courses cover what is known as the 4 P’s of marketing: Product, Price, Placement, and Promotion. This concept is presented through simulated businesses, hands on projects, various online content resources and involvement in the DECA organization. Frequently asked questions: What will I learn? Marketing encompasses everything about the design, distribution and sales of products. Regardless of the type of product, merchandising is the means by which it is sold. We will study the marketing processes with respect to merchandising and the sales process. Through both classroom and DECA activities students will study and observe factors affecting the retail and hospitality Industries, apply concepts of economics to industry, and evaluate trends in industry. Through marketing students will understand the elements of product design, visual merchandising, Promotion, Product/Service Management, and Professional Development.The textbook used in class: Marketing EssentialsWebsites used include: , MBA Research, , and various websites such as Custom Resources Class Track, , , and will be sources for current events, direct selling, presentations, simulations of working environments such as sports and entertainment venues, hotels, and restaurants and market research projects. What will I be required to do? You are expected to participate in class each day and complete assignments. A typical class period looks something like this: Do it Now activity: Bell ringer activity could be journaling about an ethical dilemma or current event; Miscellaneous store activity depending on time of day (10 to 20 minutes) Lesson and activity for the day: Vocabulary lesson, Notes on topic, partnered “pair and share”, evaluate a current issue or business, project work, role play activity, etc. (20 to 30 minutes)Discussion of upcoming DECA event/Distribution of permission slips, etc. (5 to 10 minutes)Exit Tickets (last 5 minutes)In addition to all classroom assignments and projects, each student will be a member of DECA. Students who are active in DECA will take on various positions in the DECA organization, participate in DECA community service projects, assist with fundraising, attend field trips and compete through role plays, written projects, and/or exams. Participation in leadership workshops and competition in DECA events at the local level will be recommended. (It is my goal to have at least one person or group earn their spot in the state competition from each section of Marketing 1.) How will I be graded? I grade everything you do! For most work done in class, whether done with a partner, in a group, or individually, you will receive completion and/or participation points. Individual assignments such as tests will be graded on a point system. I will teach you the format to follow and my expectations for written responses as we move through the course. You will be expected to write full and complete sentences using the vocabulary you have learned in this and prior classes. I use the grading scale listed on the school website and in my classroom. Project based learning such as role plays, posters, and written projects will be graded using a rubric which you will be given when the assignment is made. Your term grade will be comprised of approximately 33% individual class work; 33% partner, group, or project work; and 33% Test scores. The final exam will be 20% of your final semester grade. Grading Scale: 90-100 A; 80-89 B; 70-79 C; 60-69 D; 59 and below FTypical point values: Class work: 5+ points: Partnering, research pages, working in the store. Checkpoint Questions: 5 to 10 points, depending on length.Review: Sometimes a game done with classmates, sometimes a practice test taken online, sometimes just answering the questions at the end of the chapter. Points vary dependent on activity. Chapter Tests and DECA subject tests: Usually 35 to 50 points, includes T and F, Multiple Choice, Fill-in the blank, and Essay Questions. Approximately ? of the score is from essay questions. Project based rubrics can range from 10 to 100 points depending on the difficulty of the task. Test “Redo”: On the chance that you fail a written test, I allow for one “redo” per grading period. I have very specific expectations for this redo and you must submit your redone test the day after it is assigned to receive this very valuable help. Late work and extra credit: If you know you will be turning in an assignment late, it is best to tell me right away and we will create a plan for you to get your work completed and earn all possible points. Normally, turning in a late assignment means a 10% to 50% reduction in score depending on the circumstances. Missing assignments are not tolerated and can result in a “zero” score (this becomes a situation best completed during Seminar. See explanation below.). Extra Credit is available when you really “blow it”, but not for missing assignments. Extra Credit can be earned by voluntarily attending Seminar. If you are chronically late with turning in assignments, lunch detention will be assigned and any continued late work or missed detentions will make you subject to further disciplinary actions. (Parents being called, after school detentions, etc.) Seminar: (Also known as Student Support) Those students who are struggling to keep up with the coursework will be assigned to a weekly seminar, normally held on Tuesdays or Thursdays. During this ‘zero hour’ school session you will be allowed to work on missing assignments, seek help from me and your classmates, and earn some points for attending. If you are voluntarily attending, you can earn extra credit by helping classmates or working on something you find interesting in marketing. This is often called detention in a school setting, but in the business world seminars are attended to enhance the skills of the staff, so my students who need extra help attend seminar. If you are attending “zero hour” for a core class, you will need to set an appointment for extra help from me during the school day. Questions or Concerns: Feel free to ask for clarification of any of this information. As we work in class, you will see that the format is very predictable and has just enough work to keep you learning without being overwhelming. ................
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