Job Description - CILEx Law School
|Marketing Executive |
|Job Description |
| | |
|Job Title |Marketing Executive |
| | |
|Reporting to |Deputy Marketing Manager |
| | |
|Purpose of Role |To assist the Deputy Marketing Manager with marketing activity, with a focus on digital |
|Key Areas of Responsibility|Implementation of the monthly communication calendar: generating social media postings in collaboration |
| |with the Academic, Apprenticeship and Apprenticeship Teams |
| |Implementation of the website management plan: including |
| |content updates (dates, course fees, vacancies), |
| |content generation (resource blog posts) |
| |and back-end management (eg. SEO) |
| |Database management: activity tracking, compiling reference databases (eg. quotes approved for use in |
| |online and printed marketing materials) |
| |Print and digital collateral: coordinate the updating of materials with internal and external |
| |stakeholders |
| |Monitoring, tracking and analysis of company profiles and performance, legal and education market news |
| |and trends, and competitor activity |
| |Support the Deputy Marketing Manager in: |
| |the development of online campaigns |
| |the roll-out of key projects |
| |daily administrative and other tasks, as required |
| | |
|Customer Service |Deliver a high level of customer service in both written and verbal communication |
| |Deliver customer service in line with Customer Service Standards |
|Other Areas |Develop and maintain a detailed knowledge of all CILEx Law School’s courses, publications and |
| |apprenticeship programmes |
| |Undertake training consistent with developing skills relevant to those duties and responsibilities of the|
| |role. |
| |Undertake any other duties of a similar level and responsibility as may be required from time to time. |
|Person Specification |
|Qualifications Skills and Knowledge |
|Essential |Educated to graduate level or equivalent in marketing, or related field |
| |Demonstrable experience in digital marketing, including social media |
| |Previous experience using Wordpress or a website CMS |
| |Previous experience using Hootsuite or similar |
| |Excellent written communication skills, including strong proofreading |
| |Close attention to detail in all tasks and ability to multi-task and achieve very tight ‘same-day’ |
| |deadlines |
| |Good communication skills/team player |
| |Confident and friendly manner |
| |Excellent IT skills including MSWord, Excel and Powerpoint |
|Desirable |Experience in, or understanding of, the UK legal sector |
| |Knowledge of the legal training market |
| |Previous experience of using a CRM database, preferably Microsoft Dynamics |
|Behaviour Competencies |
|Positive Disposition |Meets challenges and seeks long-term improvement. Displays a can do attitude. |
|Analytical |Looks objectively at situations and assesses alternatives before coming up with solutions. |
|Innovation |Identifies and exploits opportunities. |
| |Able to identify problems or alternative methods of working and puts forward ideas for improvement or cost|
| |reduction. |
|Flexibility |Is open to the benefits of change, embraces new ideas and not inappropriately rigid about their role. |
|Equality and Diversity |Able to demonstrate respect and understanding of a range of people irrespective of their race, disability,|
|Awareness |gender, age, religion, belief or sexual orientation and how they contribute to the success of the |
| |organisation. |
|Self Awareness |Understanding oneself to better understand and relate to others. Awareness of own strengths and |
| |weaknesses. |
|Team working |Co-operates to meet team goals, willing to help others and shares ideas. |
|Commercial Awareness |Able to think ahead and identify opportunities to generate income, and contribute to the efficiency and |
| |well being of the organisation. |
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